Foundation Marketing / Edition 3

Foundation Marketing / Edition 3

by Liz Hill, Terry O'Sullivan
     
 

ISBN-10: 0273655329

ISBN-13: 9780273655329

Pub. Date: 08/28/2003

Publisher: Financial Times Management

Designed for a wide range of students taking marketing and business modules, Foundation Marketing is the recommended text for the CIM's Introductory Certificate in Marketing. It also meets the needs of the growing number of students taking Foundation degrees. With a wealth of examples, case studies and memorable learning features, Foundation Marketing will provide you…  See more details below

Overview

Designed for a wide range of students taking marketing and business modules, Foundation Marketing is the recommended text for the CIM's Introductory Certificate in Marketing. It also meets the needs of the growing number of students taking Foundation degrees. With a wealth of examples, case studies and memorable learning features, Foundation Marketing will provide you with a solid grounding in this essential business discipline.

Product Details

ISBN-13:
9780273655329
Publisher:
Financial Times Management
Publication date:
08/28/2003
Series:
Modular Texts in Business and Economics Series
Edition description:
3rd Edition
Pages:
480
Product dimensions:
7.40(w) x 9.60(h) x 1.10(d)

Table of Contents

Preface
Acknowledgements
1Introduction to marketing1
2Marketing in the real world30
3The marketing environment59
4Buyer behaviour89
5Marketing research119
6Target marketing153
7Product178
8New product development209
9Price235
10Distribution265
11Promotion - introduction, advertising and direct marketing299
12Promotion - selling, sales promotion and public relations335
13International marketing373
14Strategic marketing management - planning, organisation and control402
AppAnswers to self-check questions435
Index457

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