Foundation Marketing / Edition 3

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More About This Textbook

Overview

Designed for a wide range of students taking marketing and business modules, Foundation Marketing is the recommended text for the CIM's Introductory Certificate in Marketing. It also meets the needs of the growing number of students taking Foundation degrees. With a wealth of examples, case studies and memorable learning features, Foundation Marketing will provide you with a solid grounding in this essential business discipline.
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Product Details

  • ISBN-13: 9780273655329
  • Publisher: Financial Times Management
  • Publication date: 8/28/2003
  • Series: Modular Texts in Business and Economics Series
  • Edition description: 3rd Edition
  • Edition number: 3
  • Pages: 480
  • Product dimensions: 7.40 (w) x 9.60 (h) x 1.10 (d)

Table of Contents

Preface
Acknowledgements
1 Introduction to marketing 1
2 Marketing in the real world 30
3 The marketing environment 59
4 Buyer behaviour 89
5 Marketing research 119
6 Target marketing 153
7 Product 178
8 New product development 209
9 Price 235
10 Distribution 265
11 Promotion - introduction, advertising and direct marketing 299
12 Promotion - selling, sales promotion and public relations 335
13 International marketing 373
14 Strategic marketing management - planning, organisation and control 402
App Answers to self-check questions 435
Index 457
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