Foundations of Business, 2nd Edition / Edition 2

Foundations of Business, 2nd Edition / Edition 2

3.6 3
by William M. Pride, Robert J. Hughes, Jack R. Kapoor

Foundations of Business, 2nd Edition provides a brief survey of the major functional areas of business including management, marketing, accounting, finance, and information technology, as well as core topics such as ethics and social responsibility, forms of ownership, small business, and international business. The text is filled with cutting edge content,… See more details below


Foundations of Business, 2nd Edition provides a brief survey of the major functional areas of business including management, marketing, accounting, finance, and information technology, as well as core topics such as ethics and social responsibility, forms of ownership, small business, and international business. The text is filled with cutting edge content, including up-to-date information about the economic crisis as well as suggestions on how to manage personal financial planning in the midst of economic ups and downs. This second edition also includes two new appendices on Careers in Business and Personal Finance. An abundance of study aids is also available within the text and on the student companion website.

Product Details

Cengage Learning
Publication date:
Available Titles CengageNOW Series
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Product dimensions:
8.50(w) x 10.80(h) x 1.10(d)

Table of Contents

Note: Each chapter opens with Inside Business, Learning Objectives, and Why This Chapter Matters. I. THE ENVIRONMENT OF BUSINESS. 1. Exploring the World of Business and Economics. Your Future in the Changing World of Business. Business: A Definition. Types of Economic Systems. Measuring Economic Performance. The Business Cycle. Types of Competition. American Business Today. 2. Being Ethical and Socially Responsible. Business Ethics Defined. Ethical Issues. Factors Affecting Ethical Behavior. Encouraging Ethical Behavior. The Evolution of Social Responsibility in Business. Two Views of Social Responsibility. Consumerism. Employment Practices. Concern for the Environment. Implementing a Program of Social Responsibility. 3. Exploring Global Business. The Basis for International Business. Restrictions to International Business. The Extent of International Business. Methods of Entering International Business. Sources of Export Assistance. II. TRENDS IN BUSINESS TODAY. 4. Choosing a Form of Business Ownership. Sole Proprietorships. Partnerships. Advantages and Disadvantages of Partnerships. Corporations. Advantages and Disadvantages of Corporations. Special Types of Business Ownership. Cooperatives, Joint Ventures, and Syndicates. Corporate Growth. 5. Small Business, Entrepreneurship, and Franchise. Small Business: A Profile. The People in Small Businesses: The Entrepreneurs. The Importance of Small Businesses in Our Economy. The Pros and Cons of Smallness The Small Business Administration. Franchising. The Growth of Franchising. III. MANAGEMENT AND ORGANIZATION. 6. Understanding the Management Process. What Is Management? Basic Management Functions. Kinds of Managers. What Makes Effective Managers? Leadership. Managerial Decision Making. Managing Total Quality. What It Takes to Become a Successful Manager Today. 7. Creating a Flexible Organization. What Is an Organization? Job Design. Departmentalization. Delegation, Decentralization, and Centralization. The Span of Management. Chain of Command: Line and Staff Management. Forms of Organizational Structure. Additional Factors That Influence an Organization. 8. Producing Quality Goods and Services. What Is Production? The Conversion Process. Where Do New Products and Services Come From? How Do Managers Plan for Production? Operations Control. Management of Productivity and Technology. IV. HUMAN RESOURCES. 9. Attracting and Retaining the Best Employees. Human Resources Management: An Overview. Human Resources Planning. Cultural Diversity in Human Resources. Job Analysis. Recruiting, Selection, and Orientation. Compensation and Benefits. Training and Development. The Legal Environment of HRM. 10. Motivating and Satisfying Employees and Teams. What Is Motivation? Historical Perspectives on Motivation. Contemporary Views on Motivation. Key Motivation Techniques. Teams and Teamwork. V. MARKETING. 11. Building Customer Relationships Through Effective Marketing. Marketing and the Management of Customer Relationships. Utility: the Value Added by Marketing. The Marketing Concept. Markets and Their Classification. Developing a Marketing Strategy. Marketing Strategy and the Marketing Environment. Developing a Marketing Plan. Market Measurement and Sales Forecasting. Marketing Information. Types of Buying Behavior. 12. Creating and Pricing Products that Satisfy Customers. Classification of Products. The Product Life Cycle. Product Line and Product Mix. Managing the Product Mix. Branding. Packaging and Labeling. Pricing Products. Pricing Objectives. Pricing Methods. Pricing Strategies. Pricing Business Products. 13. Distributing and Promoting Products. Distribution Channels and market Coverage. Partnering Through Supply-Chain Management. Marketing Intermediaries: Wholesalers. Marketing Intermediaries: Retailers. Physical Distribution. What is Integrated Marketing Communications? The Promotion Mix: An Overview. Advertising. Personal Selling. Sales Promotion. Public Relations. VI. MANAGEMENT INFORMATION SYSTEMS, E-BUSINESS ACCOUNTING, AND FINANCE. 14. Understanding Information and e-Business. How Can Information Reduce Risk When Making a Decision? What Is a Management Information System?. Improving Productivity with the Help of Computers and Technology. Using Computers and the Internet to Obtain Information. Defining e-Business. Fundamental Models of e-Business. The Future of e-Business: Growth, Opportunities, and Challenges. 15. Using Accounting Information. Why Accounting Information Is Important. Who Uses Accounting Information. The Accounting Process. The Balance Sheet. The Income Statement. The Statement of Cash Flows. Evaluating Financial Statements. 16. Mastering Financial Management. What Is Financial Management? Planning--The Basis of Sound Financial Management. Financial Services Provided by Banks and Other Financial Institutions. Sources of Short-Term Debt Financing. Sources of Equity Financing. Sources of Long-Term Debt Financing. Appendix A: Understanding Personal Finances and Investments. Preparing for an Investment Program. How Securities Are Bought and Sold. Traditional Investment Alternatives. Sources of Financial Information. Appendix B: Careers in Business. The Importance of Career Choices. Occupational Search Activities. Planning and Preparation. A Final Note About Careers. Notes. Credits. Answers to Test Preppers. Index.

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