Foundations of Business, 2nd Edition / Edition 2

Paperback (Print)
Rent from
(Save 75%)
Est. Return Date: 08/02/2015
Buy New
Buy New from
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 98%)
Other sellers (Paperback)
  • All (24) from $1.99   
  • New (4) from $36.74   
  • Used (20) from $1.99   


Foundations of Business, 2nd Edition provides a brief survey of the major functional areas of business including management, marketing, accounting, finance, and information technology, as well as core topics such as ethics and social responsibility, forms of ownership, small business, and international business. The text is filled with cutting edge content, including up-to-date information about the economic crisis as well as suggestions on how to manage personal financial planning in the midst of economic ups and downs. This second edition also includes two new appendices on Careers in Business and Personal Finance. An abundance of study aids is also available within the text and on the student companion website.
Read More Show Less

Product Details

  • ISBN-13: 9780538744515
  • Publisher: Cengage Learning
  • Publication date: 1/1/2010
  • Series: Available Titles CengageNOW Series
  • Edition number: 2
  • Pages: 544
  • Sales rank: 895,102
  • Product dimensions: 8.50 (w) x 10.80 (h) x 1.10 (d)

Meet the Author

William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading Principles of Marketing text. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the JOURNAL OF MARKETING, the JOURNAL OF MARKETING RESEARCH, the JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and the JOURNAL OF ADVERTISING. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

Robert J. Hughes (PhD, University of North Texas) specializes in business administration and college instruction. He has taught Introduction to Business for more than 35 years both on campus and online for Richland College, one of seven campuses that is part of the Dallas County Community College District. In addition to BUSINESS and FOUNDATIONS OF BUSINESS, published by Cengage Learning, he has authored college textbooks in personal finance and business mathematics; served as a content consultant for two popular national television series, "It's Strictly Business" and "Dollars & Sense: Personal Finance for the 21st Century"; and is the lead author for a business math project utilizing computer-assisted instruction funded by the ALEKS Corporation. He also is active in many academic and professional organizations and has served as a consultant and investment adviser to individuals, businesses, and charitable organizations. Dr. Hughes is the recipient of three different Teaching in Excellence Awards at Richland College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There's nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only academic courses, but also life in the real world."

Jack R. Kapoor (EdD, Northern Illinois University) is professor of business and economics in the Business and Technology Division at the College of DuPage, where he has taught Introduction to Business, Marketing, Management, Economics, and Personal Finance since 1969. He previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business, and other colleges. Professor Kapoor was awarded the Business and Services Division's Outstanding Professor Award for 1999-2000. He served as an Assistant National Bank Examiner for the U.S. Treasury Department and as an international trade consultant to Bolting Manufacturing Co., Ltd., Mumbai, India. Dr. Kapoor is known internationally as a coauthor of several textbooks, including FOUNDATIONS OF BUSINESS, 4E (Cengage Learning); has served as a content consultant for the popular national television series "The Business File: An Introduction to Business"; and developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business, the Chicago Tribune, and other publications. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist, and communist countries.

Read More Show Less

Table of Contents

Note: Each chapter opens with Inside Business, Learning Objectives, and Why This Chapter Matters. I. THE ENVIRONMENT OF BUSINESS. 1. Exploring the World of Business and Economics. Your Future in the Changing World of Business. Business: A Definition. Types of Economic Systems. Measuring Economic Performance. The Business Cycle. Types of Competition. American Business Today. 2. Being Ethical and Socially Responsible. Business Ethics Defined. Ethical Issues. Factors Affecting Ethical Behavior. Encouraging Ethical Behavior. The Evolution of Social Responsibility in Business. Two Views of Social Responsibility. Consumerism. Employment Practices. Concern for the Environment. Implementing a Program of Social Responsibility. 3. Exploring Global Business. The Basis for International Business. Restrictions to International Business. The Extent of International Business. Methods of Entering International Business. Sources of Export Assistance. II. TRENDS IN BUSINESS TODAY. 4. Choosing a Form of Business Ownership. Sole Proprietorships. Partnerships. Advantages and Disadvantages of Partnerships. Corporations. Advantages and Disadvantages of Corporations. Special Types of Business Ownership. Cooperatives, Joint Ventures, and Syndicates. Corporate Growth. 5. Small Business, Entrepreneurship, and Franchise. Small Business: A Profile. The People in Small Businesses: The Entrepreneurs. The Importance of Small Businesses in Our Economy. The Pros and Cons of Smallness The Small Business Administration. Franchising. The Growth of Franchising. III. MANAGEMENT AND ORGANIZATION. 6. Understanding the Management Process. What Is Management? Basic Management Functions. Kinds of Managers. What Makes Effective Managers? Leadership. Managerial Decision Making. Managing Total Quality. What It Takes to Become a Successful Manager Today. 7. Creating a Flexible Organization. What Is an Organization? Job Design. Departmentalization. Delegation, Decentralization, and Centralization. The Span of Management. Chain of Command: Line and Staff Management. Forms of Organizational Structure. Additional Factors That Influence an Organization. 8. Producing Quality Goods and Services. What Is Production? The Conversion Process. Where Do New Products and Services Come From? How Do Managers Plan for Production? Operations Control. Management of Productivity and Technology. IV. HUMAN RESOURCES. 9. Attracting and Retaining the Best Employees. Human Resources Management: An Overview. Human Resources Planning. Cultural Diversity in Human Resources. Job Analysis. Recruiting, Selection, and Orientation. Compensation and Benefits. Training and Development. The Legal Environment of HRM. 10. Motivating and Satisfying Employees and Teams. What Is Motivation? Historical Perspectives on Motivation. Contemporary Views on Motivation. Key Motivation Techniques. Teams and Teamwork. V. MARKETING. 11. Building Customer Relationships Through Effective Marketing. Marketing and the Management of Customer Relationships. Utility: the Value Added by Marketing. The Marketing Concept. Markets and Their Classification. Developing a Marketing Strategy. Marketing Strategy and the Marketing Environment. Developing a Marketing Plan. Market Measurement and Sales Forecasting. Marketing Information. Types of Buying Behavior. 12. Creating and Pricing Products that Satisfy Customers. Classification of Products. The Product Life Cycle. Product Line and Product Mix. Managing the Product Mix. Branding. Packaging and Labeling. Pricing Products. Pricing Objectives. Pricing Methods. Pricing Strategies. Pricing Business Products. 13. Distributing and Promoting Products. Distribution Channels and market Coverage. Partnering Through Supply-Chain Management. Marketing Intermediaries: Wholesalers. Marketing Intermediaries: Retailers. Physical Distribution. What is Integrated Marketing Communications? The Promotion Mix: An Overview. Advertising. Personal Selling. Sales Promotion. Public Relations. VI. MANAGEMENT INFORMATION SYSTEMS, E-BUSINESS ACCOUNTING, AND FINANCE. 14. Understanding Information and e-Business. How Can Information Reduce Risk When Making a Decision? What Is a Management Information System?. Improving Productivity with the Help of Computers and Technology. Using Computers and the Internet to Obtain Information. Defining e-Business. Fundamental Models of e-Business. The Future of e-Business: Growth, Opportunities, and Challenges. 15. Using Accounting Information. Why Accounting Information Is Important. Who Uses Accounting Information. The Accounting Process. The Balance Sheet. The Income Statement. The Statement of Cash Flows. Evaluating Financial Statements. 16. Mastering Financial Management. What Is Financial Management? Planning--The Basis of Sound Financial Management. Financial Services Provided by Banks and Other Financial Institutions. Sources of Short-Term Debt Financing. Sources of Equity Financing. Sources of Long-Term Debt Financing. Appendix A: Understanding Personal Finances and Investments. Preparing for an Investment Program. How Securities Are Bought and Sold. Traditional Investment Alternatives. Sources of Financial Information. Appendix B: Careers in Business. The Importance of Career Choices. Occupational Search Activities. Planning and Preparation. A Final Note About Careers. Notes. Credits. Answers to Test Preppers. Index.
Read More Show Less

Customer Reviews

Average Rating 3.5
( 3 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted September 20, 2011

    No text was provided for this review.

  • Anonymous

    Posted September 18, 2011

    No text was provided for this review.

  • Anonymous

    Posted March 24, 2011

    No text was provided for this review.

Sort by: Showing all of 3 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)