Table of Contents
PART I. INTRODUCTIONOf Studies from
The Essays (Francis Bacon)
Reading from
Walden (Henry David Thoreau)
From
The Souls of Black Folk (W.E.B. DuBois)
PART II. MOTIVATION FOR THE DEVELOPMENT OF COMMERCEIntroduction: All That is Solid Melts into Air From
The Journal of Christopher Columbus (Christopher Columbus/Clements Markhan/Paolo Pazzo Toscanelli)
A History of Ancient Mexico (Fray Bernardino de Sahagun)
From
The True History of the Conquest of New Spain (Bernal Diaz Del Castillo)
From
Two Treatises of Civil Government (John Locke)
1879 Speech to Congress (Hin-mah-too-yah-lat-kekt “Chief Joseph”)
From
Faust (Johann Wolfgang von Goethe)
Economy from
Walden (Henry David Thoreau)
The World is Too Much With Us (William Wordsworth)
PART III. FOUNDATIONS OF A COMMERCIAL SOCIETYIntroduction: Don’t Know Much About History From
The Republic (Plato)
From
The Politics (Aristotle)
Laissez-Faire Policy from
The Economic Principles of Confucius and His School (Chen Huan-Chang)
From
An Inquiry into the Nature and Causes of the Wealth of Nations (Adam Smith)
I, Pencil (Leonard E. Read)
From
The Fable of the Bees (Bernard Mandeville)
Wealth from
Essays and Journals (Ralph Waldo Emerson)
The Veins of Wealth from
Unto this Last and Other Essays on Art and Political Economy (John Ruskin)
From
Acres of Diamonds (Russell H. Conwell)
From
Atlas Shrugged (Ayn Rand)
Capitalist Production from
Das Kapital (Karl Marx)
The Social Organism from
Religion and the Rise of Capitalism (R.H. Tawney)
From
The Protestant Ethic and the Spirit of Capitalism (Max Weber)
From
The Acquisitive Society (R.H. Tawney)
From
The Gospel of Wealth (Andrew Carnegie)
Vignette: Teaching Business to Children from
Safe Methods in Business (J.L. Nichols)
From
The Personal Relation in Industry (John D. Rockefeller, Jr.)
The Social Responsibility of Business Is To Increase Its Profits (Milton Friedman)
The Shuchu Kiyaku (Seika Fujiwara)
PART IV. MARKETINGIntroduction: You Are Who You Think You Are; So Be Careful About Who You Think You Are From
The Art of War (Sun Tzu)
From
De Officiis (Cicero)
Of Cheating, Which is Committed in Buying and Selling from
The Summa Theologica (Thomas Aquinas)
Natural Selection from
The Origin of Species (Charles Darwin)
From
The Financier (Theodore Dreiser)
Pecuniary Emulation and Conspicuous Consumption from
Theory of the Leisure Class (Thorstein Veblen)
From
The Middleman (Albert W. Atwood)
Control of Prices and People from
The New Industrial State (John Kenneth Galbraith)
PART V. ACCOUNTING Introduction: When You Add You Subtract The Antecedents of Double-Entry Bookkeeping from
Accounting Review (A.C. Littleton)
Particulars of Reckonings and Their Recording from
Ancient Double Entry Bookkeeping: Luca Pacioli’s Treatise (Luca Pacioli)
The Eternal Storehouse of Japan (Ihara Saikaku)
From
The Compleat English Tradesman (Daniel Defoe)
PART VI. FINANCEIntroduction: Putting It All Together, Bit by Bit
A Discourse of Coyned Money (Dudley North)
From
The Travels of Marco Polo (Marco Polo)
Book VIII: The Book of Civil Laws from
The Code of Maimonides (Moses ben Maimonides)
Of the Sin of Usury from
The Summa Theologica (Thomas Acquinas)
Of Riches and Of Usury from The Essays (Francis Bacon)
Of Profits from
The Principle of Political Economy (John Stuart Mill)
From
The Works of Benjamin Franklin (Benjamin Franklin)
The Tulipomania from
Extraordinary Popular Delusions and the Madness of Crowds (Charles Mackey)
Confusion de Confusiones (Joseph de la Vega)
The General Theory of Employment, Interest, and Money (John Maynard Keynes)
PART VII. MANAGEMENTIntroduction: The Art of Getting Things Done Through People L
etter to Horace Greeley (Abraham Lincoln)
Concerning the Way in Which Princes Should Keep Faith from
The Prince (Niccolo Machiavelli)
From
The Republic (Plato)
The Analects (K’ung Fu-tzu “Confucius”)
An Employer’s View of the Labor Question from
The Gospel of Wealth (Andrew Carnegie)
From
Letters from a Self-Made Merchant to His Son (George Lorimer)
From
Lady Chatterley’s Lover (D.H. Lawrence)
The Human Side of Enterprise (Douglas M. McGregor)
The Condition of Efficiency from
The Acquisitive Society (R.H. Tawney)
Functions of Organizations from
The Functions of the Executive (Chester I. Barnard)
PART VIII. PRODUCTION Introduction: Take This Job and Love It From
The Travels of Marco Polo (Marco Polo)
Manufacturers from
The Works of Alexander Hamilton (Alexander Hamilton)
From
Manufacturers (Thomas Jefferson)
That Aristocracy May Be Engendered by Manufactures from
Democracy in America (Alexis de Tocqueville)
Alienated Labor (Karl Marx)
The Principles of Scientific Management (Frederick Taylor)
From
My Life and Work (Henry Ford)
From
The House of Mirth (Edith Wharton)
Economic Foothold from
Women and the Trades (Elizabeth Beardsley Butler)
Man and Machine from
All Men Are Brothers (Mohandas Gandhi)