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From the Publisher
"Although the Introduction to Business course is considered an "overview" course--there must be a balance between the macro and micro perspective. Too much exclusion of detail compromises the students' understanding of the big picture. This text provides an excellent balance."
"The material does a very good job of covering the current state of business and provides a solid foundation…."
"The material was presented in a simple manner even though some of it can be considered complex. … A well done chapter on a difficult-to-present topic in an introduction to business course. I am rather 'blown away' by this chapter as you don't see your competitors doing such a great job with this as you have done."
"I think this chapter presents the subject in a clear and concise manner. Accounting is a difficult topic for the students to grasp. Many begin college as accounting majors and change majors into other business programs. I think the authors do a fine job and make the concepts understandable."
"I really like this book. It is user friendly for all ages, at all stages of one's life."