Foundations of Business / Edition 4

Foundations of Business / Edition 4

by William M. Pride, Robert J. Hughes, Jack R. Kapoor
     
 

ISBN-10: 1285193946

ISBN-13: 9781285193946

Pub. Date: 01/01/2014

Publisher: Cengage Learning


Join the authors who have an extensive record of teaching success in today's Introduction to Business course with the fifth edition of the best-selling FOUNDATIONS OF BUSINESS. This up-to-date, comprehensive survey of business addresses forms of business ownership, management and organization, human resources management, marketing, social media and e-business,…  See more details below

Overview


Join the authors who have an extensive record of teaching success in today's Introduction to Business course with the fifth edition of the best-selling FOUNDATIONS OF BUSINESS. This up-to-date, comprehensive survey of business addresses forms of business ownership, management and organization, human resources management, marketing, social media and e-business, information systems, accounting, and finance. Core topics emphasize ethics and social responsibility, small business and entrepreneurship, and global issues, while new coverage examines cutting-edge topics, such as the impact of social media on business, the economic recovery and remaining economic problems, international business, green and socially responsible business, and sustainability. In addition to revitalized content, this edition provides more accessible, effective, and student-friendly support, such as MindTap online personalized learning experience now with decision-making exercises.

Product Details

ISBN-13:
9781285193946
Publisher:
Cengage Learning
Publication date:
01/01/2014
Edition description:
Older Edition
Pages:
544
Sales rank:
29,718
Product dimensions:
8.40(w) x 10.80(h) x 0.90(d)

Table of Contents


Part I: THE ENVIRONMENT OF BUSINESS. 1. Exploring the World of Business and Economics. 2. Being Ethical and Socially Responsible. 3. Exploring Global Business. Part II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP. 4. Choosing a Form of Business Ownership. 5. Small Business, Entrepreneurship, and Franchises. Part III: MANAGEMENT AND ORGANIZATION. 6. Understanding the Management Process. 7. Creating a Flexible Organization. 8. Producing Quality Goods and Services. Part IV: HUMAN RESOURCES. 9. Attracting and Retaining the Best Employees. 10. Motivating and Satisfying Employees and Teams. Part V: MARKETING. 11. Building Customer Relationships Through Effective Marketing. 12. Creating and Pricing Products That Satisfy Customers. 13. Distributing and Promoting Products. Part VI: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING. 14. Understanding Social Media and e-Business. 15. Using Management Information Systems and Accounting Information. 16. Mastering Financial Management.

Read More

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >