Foundations of Corporate Success: How Business Strategies Add Value

Foundations of Corporate Success: How Business Strategies Add Value

by John Kay, J. A. Kay
     
 

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ISBN-10: 019828781X

ISBN-13: 9780198287810

Pub. Date: 03/28/2003

Publisher: Oxford University Press

Product Details

ISBN-13:
9780198287810
Publisher:
Oxford University Press
Publication date:
03/28/2003
Pages:
416
Product dimensions:
5.40(w) x 8.10(h) x 0.60(d)

Table of Contents

Introduction
Part I Corporate Success
The Structure of Strategy
Adding Value
Part II Business Relationships
Introduction
Cooperation and Coordination
Relationships and Contracts
Part III Distinctive Capabilities
Introduction
Architecture
Reputation
Innovation
Strategic Assets
Part IV From Distinctive Capabilities to Competitive Advantage
Introduction
Markets
Mergers
Sustainability
Appropriability
The Value of Competitive Advantage
Appendix
Added Value Statements
Part V Competitive Strategies
Introduction
Pricing and Positioning 1
Pricing and Positioning 2
Advertising and Branding
Vertical Relationships
Part VI The Strategic Audit
Introduction
The Industry
The Firm
The Nation
Part VII The Future of Strategy
Introduction
A Brief History of Business Strategy
Conclusions
Glossary
Bibliographic notes

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