Foundations of Corporate Success: How Business Strategies Add Value

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More About This Textbook

Product Details

  • ISBN-13: 9780198287810
  • Publisher: Oxford University Press
  • Publication date: 3/28/2003
  • Pages: 416
  • Product dimensions: 5.40 (w) x 8.10 (h) x 0.60 (d)

Table of Contents

Introduction
Part I Corporate Success
The Structure of Strategy Adding Value
Part II Business Relationships
Introduction Cooperation and Coordination Relationships and Contracts
Part III Distinctive Capabilities
Introduction Architecture Reputation Innovation Strategic Assets
Part IV From Distinctive Capabilities to Competitive Advantage
Introduction Markets Mergers Sustainability Appropriability The Value of Competitive Advantage Appendix Added Value Statements
Part V Competitive Strategies
Introduction Pricing and Positioning 1
Pricing and Positioning 2
Advertising and Branding Vertical Relationships
Part VI The Strategic Audit
Introduction The Industry The Firm The Nation
Part VII The Future of Strategy
Introduction A Brief History of Business Strategy Conclusions Glossary Bibliographic notes

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