Foundations of Marketing / Edition 5

Paperback (Print)
Rent
Rent from BN.com
$28.37
(Save 83%)
Est. Return Date: 12/20/2014
Buy New
Buy New from BN.com
$139.35
Buy Used
Buy Used from BN.com
$105.13
(Save 38%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $2.49
Usually ships in 1-2 business days
(Save 98%)
Other sellers (Paperback)
  • All (26) from $2.49   
  • New (2) from $93.99   
  • Used (24) from $2.49   

Overview


Popular with readers from all backgrounds and interest levels, FOUNDATIONS OF MARKETING, 5th Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating, timely discussions. Meaningful coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times depict the changing nature of business, keeping you in touch with and prepared for a competitive world. Illustrating the issues with captivating photos, screenshots, advertisements, and examples from real life, FOUNDATIONS OF MARKETING, 5th Edition also offers a variety of modern learning supplements, such as podcasts, videos, and an interactive marketing plan, to help you develop the practical decision-making skills you need for professional success.
Read More Show Less

Product Details

  • ISBN-13: 9781111580162
  • Publisher: Cengage Learning
  • Publication date: 1/1/2012
  • Edition description: Older Edition
  • Edition number: 5
  • Pages: 640
  • Sales rank: 229,495
  • Product dimensions: 8.40 (w) x 10.80 (h) x 1.00 (d)

Meet the Author


William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading Principles of Marketing text. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the JOURNAL OF MARKETING, the JOURNAL OF MARKETING RESEARCH, the JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and the JOURNAL OF ADVERTISING. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

O. C. Ferrell (Ph.D., Louisiana State University) is a professor of marketing and Creative Enterprise Scholar in the Anderson School of Management, University of New Mexico. He recently served as the Bill Daniels Distinguished Professor of Business Ethics at the University of Wyoming and previously served as chair of the Colorado State University Marketing Department. He has also served on the faculties of the University of Memphis, Texas A&M University, and Illinois State University. Dr. Ferrell is a past president of the Academic Council of the American Marketing Association and chaired the AMA Ethics Committee, which developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet under his leadership. In addition, he is a former member of the Academy of Marketing Science Board of Governors and is the current AMS vice president of publications. Dr. Ferrell is also a Society of Marketing Advances and Southwestern Marketing Association Fellow, and he serves as marketing ethics and social issues section editor of the JOURNAL OF MICROMARKETING. He is the co-author of 18 books and approximately 75 articles published in the JOURNAL OF MARKETING RESEARCH, JOURNAL OF MARKETING, JOURNAL OF BUSINESS ETHICS, JOURNAL OF BUSINESS RESEARCH, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, JOURNAL OF PUBLIC POLICY MARKETING, and other journals.

Read More Show Less

Table of Contents


Part I: STRATEGIC MARKETING AND ITS ENVIRONMENT. 1. Customer-Driven Strategic Marketing. 2. Planning Marketing Strategies. 3. The Marketing Environment, Social Responsibility, and Ethics. Part II: MARKETING RESEARCH AND TARGET MARKETS. 4. Marketing Research and Information Systems. 5. Target Market Segmentation and Evaluation. Part III: CUSTOMER BEHAVIOR AND E-MARKETING. 6. Consumer Buying Behavior. 7. Business Markets and Buying Behavior. 8. Reaching Global Markets. 9. E-Marketing, Digital Media, and Social Networking. Part IV: PRODUCT DECISIONS. 10. Product, Branding, and Packaging Concepts. 11. Developing and Managing Goods and Services. Part V: PRICING DECISIONS. 12. Pricing Concepts. 13. Pricing Management. Part VI: DISTRIBUTION DECISIONS. 14. Marketing Channels and Supply-Chain Management. 15. Retailing, Direct Marketing, and Wholesaling. Part VII. Promotion Decisions. 16. Integrated Marketing Communications. 17. Advertising and Public Relations. 18. Personal Selling and Sales Promotion.
Read More Show Less

Customer Reviews

Average Rating 2
( 4 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(3)

1 Star

(1)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted March 17, 2011

    No text was provided for this review.

  • Anonymous

    Posted November 12, 2010

    No text was provided for this review.

  • Anonymous

    Posted May 18, 2012

    No text was provided for this review.

Sort by: Showing all of 3 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)