Foundations of Strategy / Edition 1

Foundations of Strategy / Edition 1

by Robert M. Grant, Judith Jordan
     
 

ISBN-10: 0470971274

ISBN-13: 9780470971277

Pub. Date: 05/08/2012

Publisher: Wiley

Foundations of Strategy is a new concise text aimed at both undergraduate students and Masters students. With the needs of these students in mind, Robert Grant and Judith Jordan write in an accessible style, with a clear, comprehensive approach and sound theoretical depth.

Extensive teaching materials such as Case Teaching notes, an

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Overview

Foundations of Strategy is a new concise text aimed at both undergraduate students and Masters students. With the needs of these students in mind, Robert Grant and Judith Jordan write in an accessible style, with a clear, comprehensive approach and sound theoretical depth.

Extensive teaching materials such as Case Teaching notes, an Instructor’s Manual, Test Bank and PPT slides are available on an accompanying website - www.foundationsofstrategy.com

The website also features extra, longer cases written by Robert Grant and access to a simulation for use in teaching.

Students have access to the entire text as an e-book with embedded video clips for each case study, and self test questions to check understanding.

Product Details

ISBN-13:
9780470971277
Publisher:
Wiley
Publication date:
05/08/2012
Edition description:
Older Edition
Pages:
520
Sales rank:
561,602
Product dimensions:
7.10(w) x 9.50(h) x 0.80(d)

Table of Contents

List of cases

Preface

1. The Concept of Strategy

2. Industry Analysis

3. Resources and Capabilities

4. The Nature and Sources of Competitive Advantage

5. Business Strategies in Different Industry and Sectoral Contexts

6. Technology-Based Industries and the Management of Innovation

7. Corporate Strategy

8. Global Strategies and the Multinational Corporation

9. Realising Strategy

10. Current Trends in Strategic Management

Glossary

Index

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