Framing Class: Media Representations of Wealth and Poverty in America / Edition 2

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"Why do most people think of themselves as middle class? Why do we view people in other social classes the way that we do? Why do many of us spend more than we can afford buying luxury items that we do not need? Framing Class provides answers to these questions. Through extensive content analysis of sources that include the archives of major newspapers and fifty years of television programming, Kendall illustrates how the media use framing to provide a shorthand code for the presumed values and lifestyles of the upper, middle, working, and poverty classes, thereby influencing our opinions of these classes. By doing so, she provides readers with the opportunity to assess for themselves what effect these frames may have on media audiences." Framing Class is the first book to use the sociological imagination in analyzing how popular culture frames social class in the United States and the effect that framing has on our opinions on this vital topic. This book shows how the media frame class to favorably portray the lifestyles of the upper classes while negatively stereotyping the working class and poor, perhaps contributing to the ever-widening chasm between the haves and the have-nots in the United States.
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Editorial Reviews

Kendall accomplishes something significant with her book. Very well written and organized, the book uses language that is readily accessible most undergraduates. It should find a lasting place within the critical media studies literature.
Joe Feagin
A provocative and innovative book! Politicians pontificate on 'class warfare,' yet know little about class realities that savvy social scientist Diana Kendall probes in depth. With a critical eye, Kendall assesses the validity of media framing of upper, middle, and working class Americans’ lives, past and present. Remarkably little studied in contemporary social science and investigative journalism, U.S. class images and experiences finally get the in-depth and comparative attention they deserve.
Dennis Gilbert
Framing Class explains how media shape our (mis)conceptions of the class structure. An insightful, gracefully written, and entertaining book.
Abby L. Ferber
The second edition of Framing Class is a real find! Ideal for classroom use: comprehensive, accessible, and engaging.
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Product Details

  • ISBN-13: 9781442202238
  • Publisher: Rowman & Littlefield Publishers, Inc.
  • Publication date: 4/16/2011
  • Edition description: 2nd Edition
  • Edition number: 2
  • Pages: 310
  • Product dimensions: 6.00 (w) x 9.10 (h) x 0.90 (d)

Meet the Author

Diana Kendall is professor of sociology at Baylor University where she was named an Outstanding Professor. She is the author of numerous books, including The Power of Good Deeds and Members Only, as well as two bestselling textbooks, Sociology in Our Times and Social Problems in a Diverse Society.

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Table of Contents

1 Class action in the media 1
2 Twenty-four-karat gold frames : lifestyles of the rich and famous 21
3 Gilded cages : media stories of how the mighty have fallen 59
4 Fragile frames : the poor and homeless 93
5 Tarnished metal frames : the working class and the working poor 137
6 Splintered wooden frames : the middle class 183
7 Framing class, vicarious living, and conspicuous consumption 229
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