Framing the Bride: Globalizing Beauty and Romance in Taiwan's Bridal Industry / Edition 1

Framing the Bride: Globalizing Beauty and Romance in Taiwan's Bridal Industry / Edition 1

by Bonnie Adrian
     
 

ISBN-10: 0520238346

ISBN-13: 9780520238343

Pub. Date: 12/08/2003

Publisher: University of California Press

With a wedding impending, the Taiwanese bride-to-be turns to photographers, make-up artists, and hair stylists who, using the tricks of commercial photography, create an image of her that--with fairer skin, eyes like a "Western doll," and gowns inspired by sources from Victorian England to MTV--transforms her beyond recognition.

An absorbing consideration of

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Overview

With a wedding impending, the Taiwanese bride-to-be turns to photographers, make-up artists, and hair stylists who, using the tricks of commercial photography, create an image of her that--with fairer skin, eyes like a "Western doll," and gowns inspired by sources from Victorian England to MTV--transforms her beyond recognition.

An absorbing consideration of contemporary bridal practices in Taiwan, Framing the Bride shows how the lavish photographs represent more than mere conspicuous consumption. They are artifacts infused with cultural meaning and emotional significance, products of the gender- and generation-based conflicts in Taiwan's hybrid system of modern matrimony. From the wedding photographs, the book opens out into broader issues such as courtship, marriage, kinship, globalization, and the meaning of the "West" and "Western" cultural images of beauty. Bonnie Adrian argues that in compiling enormous bridal albums full of photographs of brides and grooms in varieties of finery, posed in different places exuding romance, Taiwanese brides engage in a new rite of passage--one that challenges the terms of marriage set out in conventional wedding rites.

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Product Details

ISBN-13:
9780520238343
Publisher:
University of California Press
Publication date:
12/08/2003
Edition description:
New Edition
Pages:
310
Sales rank:
1,141,602
Product dimensions:
6.00(w) x 9.00(h) x 0.75(d)

Table of Contents

List of Illustrations
Acknowledgments
Introduction: Framings1
1How Can This Be? Ethnographic Contexts and History24
2Fantasy for Sale: The Modern Bridal Industry51
3Inner and Outer Worlds in Changing Taipei76
4Family Wedding Rites and Banquets108
5Making Up the Bride147
6Romance in the Photo Studio180
7Contextualizing Bridal Photos in Taiwan's Visual Culture204
8The Context of Looking: What Taipei Viewers See224
Conclusion: Reframings239
Notes247
Bibliography273
Index287

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