Franchise Times Guide to Selecting, Buying & Owning a Franchise

Franchise Times Guide to Selecting, Buying & Owning a Franchise

by Julie Bennett, Cheryl R. Babcock
     
 
Buying a franchise can be a handy shortcut to the American dream of owning your own business. But there are dangerous pitfalls—and possible drawbacks to even the best franchise deals. Here, for every prospective franchisee, is authoritative advice from a trustworthy source. The experts of Franchise Times offer their picks of the top 200 franchises and 100

Overview

Buying a franchise can be a handy shortcut to the American dream of owning your own business. But there are dangerous pitfalls—and possible drawbacks to even the best franchise deals. Here, for every prospective franchisee, is authoritative advice from a trustworthy source. The experts of Franchise Times offer their picks of the top 200 franchises and 100 up-and-comers, complete with contact information, financial requirements, fees, and more. There are practical tips on everything from hiring and marketing to financing your franchise, leasing a retail space (or setting up a home office), and deciding if you should buy or run a franchise with your spouse. With anecdotes and advice from current franchisees and franchisors, this is a book every would-be entrepreneur should read before signing a contract.

Editorial Reviews

Library Journal

Bennett, a regular contributor to Franchise Times magazine, joins with Babcock (International Inst. for Franchise Education, Nova Southeastern Univ.) to offer a comprehensive volume on the subject of selecting and owning a business franchise. Structured in five parts, the book walks readers through determining if franchising is right for them, describing the different types of franchises (fast food, retail, etc.), the investigation, the buying process, and the immediate post-purchase period. It closes with a partial directory of franchises pulled from the top performers list of the Franchise Times. There's a strong emphasis on the time and capital investment involved, which is significant, and the authors don't shy away from discussing the stress franchising can put on relationships. Still, the consequences of not succeeding don't get much attention, and the experiences of top franchisers are strangely absent (there are no testimonials from any of the listed top-ten fast food franchises). As a starter guide for someone looking at franchising as an investment opportunity, however, this book is perfectly serviceable and is recommended for larger collections.
—Brian Walton

Product Details

ISBN-13:
9781402743931
Publisher:
Sterling
Publication date:
02/05/2008
Pages:
416
Product dimensions:
7.40(w) x 9.10(h) x 1.30(d)

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