Franchising and Licensing: Two Powerful Ways to Grow Your Business in Any Economy / Edition 3

Franchising and Licensing: Two Powerful Ways to Grow Your Business in Any Economy / Edition 3

by Andrew J. Sherman
     
 

ISBN-10: 0814472222

ISBN-13: 9780814472224

Pub. Date: 03/11/2003

Publisher: AMACOM Books

"For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike. Every chapter has been brought up to the

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Overview

"For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike. Every chapter has been brought up to the minute, with timely and detailed information on subjects such as:

• creating market-responsive sales, marketing, and globalization strategies

• raising capital, structuring agreements, and protecting intellectual property

• meeting regulatory, legal, and employment standards

• establishing quality control and compliance measures

• assessing opportunities for mergers & acquisitions, joint ventures, and other alternatives to franchising

Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, Franchising & Licensing remains the definitive resource for corporations in a myriad of industries."

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Product Details

ISBN-13:
9780814472224
Publisher:
AMACOM Books
Publication date:
03/11/2003
Edition description:
REV
Pages:
448
Product dimensions:
7.22(w) x 10.14(h) x 1.50(d)

Table of Contents

"Preface to the Third Edition

Acknowledgments 000

Part One. An Overview of Intellectual Leveraging Strategy 000

Chapter 1

Leveraging Intellectual Capital to Create Growth Opportunities and Profitable New Income Streams 000

Part Two. Franchising as a Growth Strategy 000

Chapter 2

The Foundation of Franchising 000

Chapter 3

Developing the Operations and Training Programs 000

Chapter 4

Developing System Standards and Enforcing Quality Control 000

Chapter 5

Federal and State Regulation of Franchising 000

Chapter 6

Compliance 000

Chapter 7

Structuring Franchise Agreements, Area Development Agreements, and

Related Documents 000

Chapter 8

Protecting the Intellectual Property of the Franchise System 000

Chapter 9

Managing Disputes 000

Chapter 10

Developing Sales and Marketing Plans 000

Chapter 11

Taking Your Franchise Program Overseas 000

Chapter 12

Business and Strategic Planning for the Growing Franchisor 000

Chapter 13

Capital Formation Strategies 000

Chapter 14

Management and Leadership Issues in Building a Successful Franchising Organization 000

Chapter 15

The Role of the Chief Financial Officer and Related Financial and Administrative Management Issues 000

Chapter 16

Special Issues in Mergers and Acquisitions 000

Chapter 17

Managing the Transfer and Renewal Process 000

Part Three. Alternatives to Franchising 000

Chapter 18

Strategic and Structural Alternatives to Franchising 000

Chapter 19

Structuring Licensing Programs and Agreements 000

Chapter 20

Joint Ventures and Strategic Alliances 000

Appendix. Resource Directory: List of State Administrators and

Agents for Service of Process 000

Index 000"

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