Franchising and Licensing: Two Ways to Build Your Business

Franchising and Licensing: Two Ways to Build Your Business

by Andrew J. Sherman
     
 

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In a newly updated revision of a book relied upon by thousands of business executives, here is the strategic guide you've been looking for to help you create and manage an efficient, profitable, and trouble-free business growth plan, and make the most of your intangible assets in the new millennium. See more details below

Overview

In a newly updated revision of a book relied upon by thousands of business executives, here is the strategic guide you've been looking for to help you create and manage an efficient, profitable, and trouble-free business growth plan, and make the most of your intangible assets in the new millennium.

Product Details

ISBN-13:
9780814450246
Publisher:
AMACOM Books
Publication date:
02/29/2000
Pages:
250
Product dimensions:
6.33(w) x 9.29(h) x 1.30(d)

What People are saying about this

John Reynolds
The second edition of Franchising and Licensing is much welcomed, because my first edition is well-worn and dog-eared from use. This book provides comprehensive information and insights into the most dynamic marketing and distribution system available to entrepreneurs worldwide--franchising. - President, International Franchise Association Educational Foundation
Peter Kilgore
This is an excellent resources on franchising and licensing, and a source that I will use to answer questions from our franchising members, as well as to food service companies considering the launch of a franchising program. - Senior Vice President & General Counsel, National Restaurant Association
Anthony Nolte
I believe Franchising and Licensing, Second Edition, should be required reading for all attorneys, businesspeople, and everyone else interested in the franchise industry. Anyone with a good business concept should read this book prior to deciding whether or not to use franchising as the vehicle for bringing the concept to the market. - Franchise Attorney, Equiva, a Shell Oil/Texaco Joint Venture Company
George Naddaff
The original edition of this book was the first of its kind--a book for people who are thinking about franchising their concept. The new second edition is an absolute must, for it spells out the process in infinite detail. What a gift for anyone thinking about franchising. - CEO and President, Business Expansion Capital Corporation, founder of Boston Chicken

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