Franchising: An International Perspective

Franchising: An International Perspective

by Frank Hoy
     
 

ISBN-10: 041528418X

ISBN-13: 9780415284189

Pub. Date: 12/28/2002

Publisher: Taylor & Francis

Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject can now have, at their fingertips, the key articles and papers that have

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Overview

Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject can now have, at their fingertips, the key articles and papers that have contributed to the philosophy of cloning business success. Many researchers in the field have only heard of the names, 'Brickley and Dark', 'Rubin', 'Hunt' or 'Oxenfeldt and Kelly', but may never have seen their seminal works through the difficulty in locating the material. Their original articles are reproduced in full here, complete with supporting analysis from the editors.

Product Details

ISBN-13:
9780415284189
Publisher:
Taylor & Francis
Publication date:
12/28/2002
Pages:
272
Product dimensions:
6.80(w) x 9.60(h) x 0.80(d)

Table of Contents

Acknowledgments
Introduction and Background1
Sect. 1Franchising: a conceptual overview9
1Franchising as an Entrepreneurial Venture Form13
2Colas, Burgers, Shakes and Shirkers: Towards a Sociological Model of Franchising in the Market Economy19
Sect. 2Franchising as an organizational form47
3The Theory of the Firm and the Structure of the Franchise Contract49
4The Choice of Organizational Form: The Case of Franchising60
5Franchising: Firms, Markets, and Intangible Assets81
6Power in a Channel of Distribution: Sources and Consequences103
Sect. 3Survival and growth rates in franchising121
7Franchising: Promises, Problems, Prospects127
8Survival Patterns Among Newcomers to Franchising141
9Franchising Growth and Franchisor Entry and Exit in the US Market: Myth and Reality163
10Towards a Model of Franchise System Development188
Sect. 4The franchise system ownership-redirection debate209
11Will Successful Franchise Systems Ultimately Become Wholly-Owned Chains?213
12Competitive Advantage Variation Over the Life Cycle of a Franchise227
13What We Know About Ownership Redirection in Franchising: A Meta-Analysis234
Index253

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