Franchising: An International Perspective

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Overview

Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject can now have, at their fingertips, the key articles and papers that have contributed to the philosophy of cloning business success. Many researchers in the field have only heard of the names, 'Brickley and Dark', 'Rubin', 'Hunt' or 'Oxenfeldt and Kelly', but may never have seen their seminal works through the difficulty in locating the material. Their original articles are reproduced in full here, complete with supporting analysis from the editors.

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Product Details

  • ISBN-13: 9780415284189
  • Publisher: Taylor & Francis
  • Publication date: 12/28/2002
  • Pages: 272
  • Product dimensions: 6.80 (w) x 9.60 (h) x 0.80 (d)

Meet the Author

Professor Frank Hoy, Dean of Texas University (EP) Business School enjoys a national (US) and international reputation in the field of entrepreneurship and has a special interest in franchising. Professor John Stanworth, is at the University of Westminster is the Head of the International Franchise Research Centre (IFRC) in London and also Director-General of the Small Business Research Trust based at the Open University in Milton Keynes.

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Table of Contents

Acknowledgments
Introduction and Background 1
Sect. 1 Franchising: a conceptual overview 9
1 Franchising as an Entrepreneurial Venture Form 13
2 Colas, Burgers, Shakes and Shirkers: Towards a Sociological Model of Franchising in the Market Economy 19
Sect. 2 Franchising as an organizational form 47
3 The Theory of the Firm and the Structure of the Franchise Contract 49
4 The Choice of Organizational Form: The Case of Franchising 60
5 Franchising: Firms, Markets, and Intangible Assets 81
6 Power in a Channel of Distribution: Sources and Consequences 103
Sect. 3 Survival and growth rates in franchising 121
7 Franchising: Promises, Problems, Prospects 127
8 Survival Patterns Among Newcomers to Franchising 141
9 Franchising Growth and Franchisor Entry and Exit in the US Market: Myth and Reality 163
10 Towards a Model of Franchise System Development 188
Sect. 4 The franchise system ownership-redirection debate 209
11 Will Successful Franchise Systems Ultimately Become Wholly-Owned Chains? 213
12 Competitive Advantage Variation Over the Life Cycle of a Franchise 227
13 What We Know About Ownership Redirection in Franchising: A Meta-Analysis 234
Index 253
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