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Franchising Globally: Innovation, Learning and Imitation
     

Franchising Globally: Innovation, Learning and Imitation

by I. Alon
 

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Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

Overview

Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

Product Details

ISBN-13:
9780230238282
Publisher:
Palgrave Macmillan UK
Publication date:
05/15/2010
Edition description:
2010
Pages:
253
Product dimensions:
5.60(w) x 8.60(h) x 0.80(d)

Meet the Author

ILAN ALON is the Cornell Professor of International Business at Rollins College and a visiting scholar at Harvard Kennedy School, UK. Alon has taught franchising courses in China (Fudan & CEIBS), Italy (MIB), and India (IILM), and lectured extensively on the topic in various professional associations, including the International Franchise Association, International Society for Franchising, and the Academy of International Business. In the realm of consulting, Alon has consulted both for-profit franchising companies as well as government bodies such as Government of Croatia and USAID. In Croatia, he was responsible for introducing franchising education, as well as training bankers, business consultants, franchisors, franchisees, and lawyers.

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