Franchising Globally: Innovation, Learning and Imitation

Franchising Globally: Innovation, Learning and Imitation

by I. Alon
     
 

View All Available Formats & Editions

Examining franchising from an entrepreneurial and an international perspective this book includes theoretical discussions and practical examples. It also covers micro and macro studies of franchising environments in different parts of the world: including Europe, the Balkans, China, USA, Africa, and less developed markets.

A stable of prolific business and

Overview

Examining franchising from an entrepreneurial and an international perspective this book includes theoretical discussions and practical examples. It also covers micro and macro studies of franchising environments in different parts of the world: including Europe, the Balkans, China, USA, Africa, and less developed markets.

A stable of prolific business and hospitality researchers have collaborated with Ilan Alon to advance the state of knowledge on franchising and its applications to emerging markets. Part I of the book reviews applicable theories of internationalization, international market selection, emerging markets and franchising entrepreneurship. Part II provides area studies of four distinct regions, including microfranchising applications in less developed countries. Part III provides case studies exemplifying internationalization, the use of franchising in a not-for-profit setting, the decision to use franchising by a SME (small and medium sized enterprise), and the experience of a failed master franchisee in China.

Product Details

ISBN-13:
9780230238282
Publisher:
Palgrave Macmillan UK
Publication date:
05/15/2010
Edition description:
2010
Pages:
253
Product dimensions:
5.60(w) x 8.60(h) x 0.80(d)

Meet the Author

ILAN ALON is the Cornell Professor of International Business at Rollins College and a visiting scholar at Harvard Kennedy School, UK. Alon has taught franchising courses in China (Fudan & CEIBS), Italy (MIB), and India (IILM), and lectured extensively on the topic in various professional associations, including the International Franchise Association, International Society for Franchising, and the Academy of International Business. In the realm of consulting, Alon has consulted both for-profit franchising companies as well as government bodies such as Government of Croatia and USAID. In Croatia, he was responsible for introducing franchising education, as well as training bankers, business consultants, franchisors, franchisees, and lawyers.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >