Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy / Edition 4

Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy / Edition 4

by Andrew J. Sherman
     
 

ISBN-10: 0814415563

ISBN-13: 9780814415566

Pub. Date: 04/13/2011

Publisher: AMACOM Books

Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of Franchising & Licensing covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies.

Incorporating

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Overview

Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of Franchising & Licensing covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies.

Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indispensable reference reveals how to:

Raise capital, structure agreements, and protect intellectual property • Create market-responsive sales, marketing, and globalization strategies • Establish quality control and compliance measures • Assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising • And much more

Comprehensive and applicable to domestic and international franchising initiatives alike, this essential guide remains the industry standard.

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Product Details

ISBN-13:
9780814415566
Publisher:
AMACOM Books
Publication date:
04/13/2011
Edition description:
Fourth Edition
Pages:
464
Sales rank:
785,569
Product dimensions:
7.40(w) x 10.10(h) x 1.70(d)
Age Range:
18 Years

Table of Contents

C O N T E N T S

Preface to the Fourth Edition

Acknowledgments

Part One. The Foundation for Franchising

1 Leveraging Intellectual Capital to Create Growth

Opportunities and Profitable New Income Streams

Part Two. Building a Franchising Program

2 The Foundation of Franchising

3 Developing the Operations and Training Programs

4 Developing System Standards and Enforcing Quality Control

5 The Regulation of Franchising

6 Compliance

7 Structuring Franchise Agreements, Area Development

Agreements, and Related Documents

8 Protecting the Intellectual Property of the Franchise System

9 Managing Disputes

10 Developing Sales and Marketing Strategies at the Target

Franchisee and Target Consumer Levels

11 Taking Your Franchise Program Overseas

Part Three. Financial Strategies

12 Business and Strategic Planning for the Growing Franchisor

13 Capital Formation Strategies

14 Management and Leadership Issues in Building a Successful

Franchising Organization

15 The Role of the Chief Financial Officer and Related Financial

and Administrative Management Issues

16 Special Issues in Mergers and Acquisitions

17 Managing the Transfer and Renewal Process

18 Strategic and Structural Alternatives to Franchising

19 Structuring Licensing Programs and Agreements

20 Joint Ventures and Strategic Alliances

21 Resource Directory

Index

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