Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy / Edition 4by Andrew J. Sherman
Pub. Date: 04/13/2011
Publisher: AMACOM Books
Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of Franchising & Licensing covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies.