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Franchising McChurch: Feeding Our Obsession with Easy Christianity
     

Franchising McChurch: Feeding Our Obsession with Easy Christianity

by Thomas White, John Yeats
 

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ISBN-10: 1434700046

ISBN-13: 9781434700049

Pub. Date: 02/01/2009

Publisher: Cook, David C

We live in a fast-food nation, where the service is efficient, the products are peer-tested, and size is king. And this consumer-driven approach is seeping into the church.

Across the country, churches are creating entertaining, pop culture-savvy services that feel more market-driven than ministry. On the menu? A proven blend of dynamic music, high-tech dazzle,

Overview

We live in a fast-food nation, where the service is efficient, the products are peer-tested, and size is king. And this consumer-driven approach is seeping into the church.

Across the country, churches are creating entertaining, pop culture-savvy services that feel more market-driven than ministry. On the menu? A proven blend of dynamic music, high-tech dazzle, and topical teachings. And just like any successful product, churches are launching campuses that build on their brand.

But is the franchised church of today leading to the disenfranchised believers of tomorrow? Though thousands flock to these services, how many lives are truly being changed? Have we traded real truth for relevancy?

Franchising McChurch takes an honest look at the rise of consumer-minded ministries. Authors Thomas White and John Yeats tackle a spiritual shift that is raising provocative issues such as:

  • The blurry line between entertainment and evangelism
  • A marketing approach to ministry
  • The warped yardstick for measuring church success
  • Feel-good messages that avoid tough truths

Candid and compelling, Franchising McChurch calls us back to the heart of Christ's church, and shares the Biblical design for delivering meaningful, life-changing ministry in a fast-food world.

Product Details

ISBN-13:
9781434700049
Publisher:
Cook, David C
Publication date:
02/01/2009
Edition description:
New Edition
Pages:
240
Product dimensions:
5.40(w) x 8.20(h) x 0.80(d)

Table of Contents

Preface 9

Growing Waistlines in the Church Buffet Line: An Introduction to the McChurch 11

1 Over One Billion Served: Effective vs. Efficient Churches 19

2 Do I Get Fries with That?: Predictability in the Pew 41

3 Supersized for the Kingdom: Counting the Numbers 59

4 Have It My Way: Control and the Church 75

Section Two: Eating while Driving: Theological and Practical Ramifications of McChurch 93

5 Chicken McWhat?: The By-Products of McChurch 95

6 Another Milkshake, but Where's the Beef?: Sugar or Sustenance in the Teaching of the Church? 109

7 Happy Meals for All?; Theotainment in the Church? 131

8 The Multisite Movement: Feeding Consumerism 151

9 Expanding the Franchise: Extending Your Brand or the Kingdom's? 167

10 The Coming of McDenominations: How Multisite Strategies May Bring the End of Church Autonomy 187

11 Quitting McChurch 207

Notes 225

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