Franchising; The Business Strategy That Changed the World

Franchising; The Business Strategy That Changed the World

by Carrie Shook, Robert L. Shook
     
 

Editorial Reviews

Library Journal - Library Journal
Franchising offers people the opportunity to own and operate their own business. What are the elements of a successful franchised business? The answer may be found through an examination of several of the leading franchises. This book, by a father-daughter business-writing team, presents profiles of ten notable franchises: McDonalds's, H & R Block, Century 21, Dunkin' Donuts, Duskin Co., Holiday Inn Worldwide, Pizza Hut, Servicemaster, Southland Corp. (7-Eleven), and Midas Mufflers. The authors include in these profiles biographies of the founders and interviews with franchisees. The work should prove useful to those interested in business history and to prospective franchisees, though a bibliography would have been a helpful addition. Recommended for all business collections.-- Lucy Heckman, St. John's Univ. Lib., N.Y.

Product Details

ISBN-13:
9780130656087
Publisher:
Prentice Hall Professional Technical Reference
Publication date:
03/12/1993
Pages:
258
Product dimensions:
6.24(w) x 9.32(h) x 1.04(d)

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