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Franklin Barbecue: A Meat-Smoking Manifesto

Franklin Barbecue: A Meat-Smoking Manifesto

4.9 7
by Aaron Franklin, Jordan Mackay

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A New York Times best selling complete meat- and brisket-cooking education from the country's most celebrated pitmaster and owner of the wildly popular Austin restaurant Franklin Barbecue.

When Aaron Franklin and his wife, Stacy, opened up a small barbecue trailer on the side of an Austin, Texas, interstate in 2009, they had no idea what


A New York Times best selling complete meat- and brisket-cooking education from the country's most celebrated pitmaster and owner of the wildly popular Austin restaurant Franklin Barbecue.

When Aaron Franklin and his wife, Stacy, opened up a small barbecue trailer on the side of an Austin, Texas, interstate in 2009, they had no idea what they’d gotten themselves into. Today, Franklin Barbecue has grown into the most popular, critically lauded, and obsessed-over barbecue joint in the country (if not the world)—and Franklin is the winner of every major barbecue award there is.
In this much-anticipated debut, Franklin and coauthor Jordan Mackay unlock the secrets behind truly great barbecue, and share years’ worth of hard-won knowledge. Franklin Barbecue is a definitive resource for the backyard pitmaster, with chapters dedicated to building or customizing your own smoker; finding and curing the right wood; creating and tending perfect fires; sourcing top-quality meat; and of course, cooking mind-blowing, ridiculously delicious barbecue, better than you ever thought possible.

Editorial Reviews

The New York Times Book Review - Jenny Rosenstrach
…don't mistake Aaron Franklin and Jordan Mackay's Franklin Barbecue…for the obligatory tongs-and-testosterone grill book that comes down the pike just in time for Father's Day. Franklin…is offering a manifesto for hard-core pit enthusiasts who want to drill deep on subjects like reverse flow smokers and the science of wood drying…for a certain kind of reader, the book is what you might call a category killer.
Publishers Weekly
In the introduction to this “meat-smoking manifesto,” Franklin, the proprietor of Franklin Barbecue in Austin, Tex., writes that barbecue “doesn’t operate with absolutes of temperature, time and measurement.” Indeed, he spends most of the book exploring the general mechanics and intangibles behind creating a delicious brisket. As the opening chapter on his early days points out, one important ingredient for success is the love of a good woman. His wife is beside him in times of poverty and septic disasters. Chapter two provides a comprehensive exploration of smokers and includes instructions on how to build your own, and also how to modify a cheap store-bought smoker. Franklin discusses these contraptions with the geeky joy of an auto mechanic talking engine repair and even dedicates a page to showing off the homemade cookers he currently uses in Texas, each named like a pet. Chapter three covers wood; chapter four covers what happens to the wood when you set it on fire, or, more specifically, how to discern good smoke from bad smoke. When, finally, the brisket recipe is proffered, late in the book, it’s a 13-page affair, complete with step-by-step instructions and photos. As Franklin reminds us, “Brisket is a big, dumb piece of meat.” (Apr.)
From the Publisher
New York Times Best Seller

“Aaron Franklin makes the finest barbecue I’ve ever had, barbecue worth waiting for. His work and his words express a truly rare level of commitment and expertise. With Franklin Barbecue, he shares it all—in a book that, fortunately, you don’t have to wait for.”
— Anthony Bourdain 

“I used to think Aaron Franklin was a genius: There was his rise from backyard dabbler to king of Texas pitmasters; his mind-altering brisket that made normally rational people (myself included) wait hours for the chance to eat it; and his insistence that game-changing barbecue doesn’t come from miracles but rather elbow grease. Then he wrote this book and gave all his secrets away.
Now everyone—from me to you to your neighbor who can’t grill a chicken breast—will be able to make award-winning barbecue. He’s not a genius anymore; he’s a god.” 
— Andrew Knowlton, restaurant and drinks editor, Bon Appétit

“The most refreshing barbecue book to come along yet. Rather than preaching about ‘one true way,’ Aaron Franklin guides you through all the wood and smoke so that you can find your own style. And instead of just listing ingredients and rattling off generic recipes, these pages tell the story of a place and a barbecue tradition steeped in history. This isn’t just a book about barbecue;
this book is Central Texas barbecue.” 
— Daniel Vaughn, barbecue editor, Texas Monthly, and author of The Prophets of Smoked Meat

 “Pure genius! Aaron Franklin has distilled years’ worth of barbecue knowledge into this book.
In it, he exposes the sacred insights of a top pitmaster—information that can otherwise only be learned from long nights spent staring at a fire, shovel in hand, constantly prodding and pinching your meat to figure out that ‘just perfect’ point of doneness. This book is a game changer: read it, and your barbecue will improve overnight!”
— Adam Perry Lang, chef, restaurateur, and author of Serious Barbecue

“A complete meat-and brisket-cooking education from the country’s most celebrated pitmaster. More than just a recipe book, this is a master course in the fine art of meat smoking, Texas-style.”
— Library Journal

Product Details

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8.20(w) x 10.90(h) x 1.10(d)

Read an Excerpt

The notion of putting everything I know about barbecue into a book is a daunting one. Not because I know so much—I’m still learning—but because of the nature of barbecue itself. It’s because the printed word—definitive, exacting, permanent—is in many ways antithetical to the process of cooking barbecue, which is, for lack of a better word, loosey-goosey.

So many people want to have a recipe, but with all of the variables in barbecue—wood, quality of fire, meat selection, type of cooker, weather, and so on—there is no “magic” recipe. It just doesn’t operate with absolutes of temperature, time, and measurement. In fact, there are no rights or wrongs in barbecue (well, that may be a stretch), no “just one way,” and certainly no simple “black and white.” You’re much better off with general knowledge of what you want and an arsenal of tricks to have up your sleeve.

So unlike most books that you may flip through a few times and then place on the shelf to display with the others, I hope this one will live a good portion of its life out in the field, be it in the kitchen or out by the smoker. These recipes aren’t really recipes but more of an idea of how I go about cooking barbecue and some guidelines.

Now, this book is not a survey of barbecue traditions across the country. While I’ve been all over the United States and have eaten lots of great barbecue, there’s really only one tradition that I know intimately: my own. My style is steeped in the tradition of Central Texas, but it’s also got some wrinkles that I discovered along the way.

So, with the greatest respect to all of the other styles around the country, in this book, all I discuss is what we do. Yes, I am wedded to the tradition of great Central Texas barbecue and the principles it holds—brisket, oak, open flame—but I’m also always willing to try something new or look into new designs that might make things cook faster and better. And my hope is that by being hyperdetailed and specific about my techniques, I will help you in your cooking and in your ability to develop your own style too. At Franklin Barbecue, the only thing we’ve got is the dedication to make the best food we can and to keep it consistently the same every day (which itself is the biggest challenge). It’s that dedication that keeps us evolving as cooks and constantly thinking about new ways to do old things.

You’ll notice that there’s a serious thread of do-it-yourself running through this book. That’s because one of the words with which I’ve been known to describe myself is cheap. For large stretches of my life, I didn’t have the cash to buy things I wanted, so I often just figured out how to make them myself. In the process, I sometimes discovered how to make them better or at least how to tailor them to my own needs. However, while I participate in DIY culture and continue to build stuff all of the time, it’s by no means necessary to take this approach in order to benefit from this book. I say, use whatever equipment you’ve got on hand; ideally, the information I present here will help you make the best of it.

Most barbecue books I’ve looked at are organized around the major food groups: beef, pork, poultry, and so on. (At least, those are my food groups.) In this book, which isn’t heavily focused on recipes, I’ve taken a different approach. It’s a more elemental and theoretical breakdown of the barbecue process. In each chapter, I drill down into some fairly technical information with regard to how the process of barbecue works. It can get a little geeky, but I hope that in a way the geekiness keeps you engaged. I include this information because I myself love the technical details. Understanding how something works is the first step toward successfully replicating and improving it.

The first chapter is an extended telling of my own story. I include it at this length not for the purpose of vanity, but the opposite—so that everyone can see how you don’t have to have much money, history, training, or even time to become proficient at barbecue. I really just want to show how a love for barbecue coupled with enthusiasm can equal really good-tasting smoked meat. If I can do this, you can too.

The second chapter is all about the smoker. In Texas, this piece of equipment might be called a smoker, cooker, and pit all in the same sentence, but whatever you call it, barbecue practitioners have no end of fascination with these clunky steel constructions. Everyone who designs and builds his or her own smoker does something a little bit different, always looking for that tweak that will improve its performance. In this chapter, I talk about various kinds of smokers and various modifications you can make to improve the performance of an inexpensive off-the-rack smoker you might buy at an outdoors store. I also give a very basic template for how to build your own smoker from scratch. It’s by no means a blueprint but rather intended to give you an idea of what to think about if you undertake such a project. While smoker construction sounds—and is—fairly ambitious, I can tell you that I’ve built very heavy smokers in my backyard with a cheap welder, rope, and a tree branch to hoist pieces up.

Chapter three is about wood. Wood is our sole fuel, but it’s also arguably the most important seasoning in the food. Without wood, barbecue wouldn’t be barbecue, so we have to take the wood we use as seriously as we would any ingredient in any dish. Just as you wouldn’t sauté meats and vegetables in rancid butter, you want to use good-quality firewood in pristine condition whenever possible. In this chapter, you’ll learn all about seasoning, splitting, buying, and judging wood for barbecue. After reading it, you’ll definitely be wanting your own little woodpile in the backyard. Just keep it dry.

It’s no big leap from wood to fire and smoke, the subjects of chapter four. Most people don’t realize there are gradations of smoke and fire. But a good fire and the fine smoke it produces are two of the most fundamental elements to producing superior Central Texas barbecue. In this chapter, I get into the nitty-gritty of what good smoke and fire mean and how to produce them in various conditions. It’s a bit sciencey, but it also tends to be pretty interesting, so hopefully you’ll get a lot out of it.

Chapter five is about meat. One of things I do differently from most other barbecue joints is use a higher grade of meat. It makes things more expensive for everyone (including me), but I think it’s worth it not only for the quality of the end product but also for the quality of life of the humans eating it and of the noble animals that were sacrificed to bring us this food. You’ll learn here what certain grades of meat mean, where they come from on the animal, and how to go about selecting the best meat for your cooking.

Chapter six is a doozy. It’s the one where I finally get into the actual cooking of the meat. If you buy this book and just want to dive right in, you could start here, though I recommend going back at some time to read all of the other stuff. This is the chapter where I do things like suggest temperatures and times for your cook, even though ultimately you have to figure out the fine details of these things for your own kind of cooker, your own conditions, and ultimately your own taste. But I do talk about other important stuff like trimming meats, rubbing, and wrapping—all the techniques that will help your meat turn out great. The bulk of this chapter is devoted to brisket and ribs, which are the two most popular meats, and cooked using the two basic methods of cooking we do. All of our other fare basically follows these methods, so to learn how to cook brisket and ribs in a smoker is to learn how to cook just about anything.

Lastly, we talk a little bit about sides, sauces, serving, drinking, and all of the stuff that goes hand in hand with enjoying the fruits of your labor. In Central Texas, sides and sauces are always considered secondary to the meat, if indeed necessary at all. So I don’t place a huge emphasis on them, even though I will admit that our beans are really good. More important is brisket slicing technique, which is something I go into detail about here. It’s hard to train people to cut brisket really well, but once you practice and repeat it, you’ll be glad to have good skill in this area, since there’s nothing worse than hacking up something you just spent a day coddling. And at last, beer, like day and night, is a fact of life for the pitmaster, and it’s something I think about a lot! So I talk a little about what I like and what I think works best with barbecue, though beer in general gets a big fat Yes.

Hopefully, while you read this book, you’ll find yourself chomping at the bit to get out there and throw a few racks of ribs or a big, honking brisket onto your smoker. And all I can say is, Go for it! The key to my own development—and it will be to yours—is repetition. Just as with anything, the more you do it, the better you’ll get. In barbecue that’s especially true, particularly if you pay close attention along the way to what you did during the cooking process and when you did it, and then you note the final results and think about how to make the next cook better. That’s what I did, and my barbecue improved steadily along the way. And I didn’t even have a resource like this book.

Ultimately, that’s the best advice I can give. Do, and do some more. Drink beer, but not so much that you lose track of what you’re doing. And pay attention. Sweat the details and you’ll end up producing barbecue that would make the most seasoned of pitmasters proud.


Fig Ancho Beer  Barbecue sauce
I don’t serve this at the restaurant, but I do make fun sauces for some events—and this sauce combines a few of my favorite things.
Makes about 6 cups

4 ancho chiles, rehydrated in 41/2 cups hot water and the water reserved
12 figs, grilled, stemmed, and quartered
1/2 yellow onion, sliced
4 tablespoons butter
11/2 cups brown sugar
1 (12-ounce) bottle (11/2 cups) stout or porter beer
(I prefer Left Hand Brewing’s milk stout)
1 cup ketchup
1/2 cup white vinegar
1/2 cup cider vinegar
6 tablespoons fig preserves
1 tablespoon honey
1 tablespoon kosher salt
1 teaspoon coarse black pepper

In a skillet over medium heat, sauté the chiles, figs, and onion in the butter for about 10 minutes, until the figs and chiles are tender and the onion is translucent. Transfer to a blender and add the sugar, stout, ketchup, both vinegars, the preserves, honey, salt, and pepper. Puree until smooth, adding as much of the reserved chile soaking liquid as needed to reach the desired texture. Store in an airtight container in the refrigerator for up to 2 weeks.

Meet the Author

AARON FRANKLIN is a native of Bryan, Texas, and the co-owner and co-founder (along with his wife, Stacy) of Franklin Barbecue. Franklin Barbecue opened its doors in 2009, and has since gone on to win many awards, including “Best Barbecue in Texas” from Texas Monthly and “Best Barbecue in America” from Bon Appétit. Franklin is also the host of the PBS series BBQ with Franklin. He and Stacy live in Austin with their daughter, Vivian.

JORDAN MACKAY is the wine and spirits critic for San Francisco magazine, and the coauthor of the James Beard Award–winning Secrets of the Sommeliers. He lives in San Francisco.

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Franklin Barbecue: A Meat-Smoking Manifesto 4.9 out of 5 based on 0 ratings. 7 reviews.
Anonymous More than 1 year ago
If you are looking to make your barbecue the best that it can be, buy this book! It's not recipes, but to be more precise, this book will teach you the techniques to make the kind of food that will keep people coming back to events at your house all summer long. You will learn everything from how to get your fire and smoke just right to cooking to serving to eating. This book is highly recommended. I also recommend that for everything else pick up a copy of my new favorite cookbook reference guide from Chef Jai Scovers called Conquer Your Kitchen. It will change how you cook. The food storage charts alone are worth their weight in gold. Buy it! Buy it! Buy it!
Anonymous More than 1 year ago
My favorite line in this book: "It's true that a bumper sticker on my truck reads, BRISKET IS MY SPIRIT ANIMAL".  But one would ask, why would anyone in their right mind give away the secrets that made their restaurant famous? Without saying it directly, this book answers that. This is not like most cookbooks.  The essence of this book is the labor of love that Aaron Franklin pours into his cooking for his customers.  Most people aren't willing to do the work required detailed in this book - most of which is tending the fire.  The book is a "tell all" book; not only about the science and his secrets of  smoking brisket, but also the trials and tribulations of cooking for hundreds of people.   The author delves into the design and quality of the smoker itself, the quality of wood used,  and issues such as sourcing wood. He explains with very helpful photos how to trim a brisket, tips on tending a fire, where to place the thermometers, and how to know when the brisket is done.  He talks about the difference of "dirty smoke" and "clean smoke" and not only tells you what you need to do but the science behind it and why. But here is the real question about this book: "Can a novice follow the steps in this book and produce a great brisket.?  Until I read this book, I wouldn't have admitted to being a novice.  I have smoked meats for many years with great results on chickens and ribs.  But brisket always seemed out of my reach.  I also went through a smoker every two or three years, eventually burning through the metal.  With "Franklin Barbecue" these mysteries are solved.  The comments that I got from my first two briskets were along the lines of "this is the best brisket that I've ever had."  I had to agree.  My guests wanted the book for themselves.  "Franklin Barbecue" is an easy read, it is an interesting read, and when you finish it, you will have amassed the knowledge of what it takes to produce great brisket.  Aaron Franklin also talks about smoking other meats but like his bumper sticker implies, brisket takes center stage.  The book itself is produced with great quality and has a "good look" to it.  I'm thinking I need one for my shelf (I'm from Texas and there's a certain amount of "brag" having this prominently displayed) and one that I'm not afraid to take out back and get meat juice stains on it.  I plan to refer to it often. 
Anonymous More than 1 year ago
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CiaraNB More than 1 year ago
Today's book is  Franklin Barbecue: A Meat-Smoking Manifesto by Aaron Franklin and Jordan Mackay. Once I started reading, I couldn't put it down. I didn't get through the third chapter before wanting to make my own smoker. Chapter 1 is about how Franklin took his interest in smoking meat from a hobby to a food truck to the lunch-only restaurant he currently runs. His backstory was very encouraging and interesting and full of many tips to starting a successful business.  Chapters 2, 3 & 4 are The Smoker, Wood, and Fire & Smoke. The Smoker covers everything from choose the right smoker to building one for yourself. In Wood, Franklin covers the what, where, and why of wood for smoking. Fire + Smoke covers building a fire and creating the perfect smoke to make your meat taste magical.  Chapters 5, 6 & 7 are Meat, The Cook, and Serving & Eating. Meat is a very cool chapter Franklin takes you behind the scenes in his restaurant and takes you through the steps of choosing the right meat. I really enjoyed this chapter it gave me a chance to learn a lot so next time I visit the butcher I am fully prepared. The Cook goes over the prep for smoking it does include a few recipes but not many he encourages you to experiment and come up with recipes of your own.  Serving + Eating has a few side recipes and shows you proper ways for cutting and serving your meat. The pictures are amazing, his instructions are detailed and easy to follow, the story is also very interesting. I highly recommend this book to anyone interested in smoking meat if your interested in mostly recipes I received this book from the Blogging for Books program in exchange for this review.
Anonymous More than 1 year ago
Good Book
Anonymous More than 1 year ago