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FranklinCovey Style Guide: For Business and Technical Communication [NOOK Book]

Overview

FranklinCovey Style Guide: For Business and Technical Communication can help any writer produce documents that achieve outstanding results. Created by FranklinCovey, the world-renowned leader in helping organizations enhance individual effectiveness, this edition fully reflects today’s online media and global business challenges. The only style guide used in FranklinCovey’s own renowned Writing AdvantageTM and Technical Writing AdvantageTM programs, it covers everything from document design and graphics to ...
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FranklinCovey Style Guide: For Business and Technical Communication

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Overview

FranklinCovey Style Guide: For Business and Technical Communication can help any writer produce documents that achieve outstanding results. Created by FranklinCovey, the world-renowned leader in helping organizations enhance individual effectiveness, this edition fully reflects today’s online media and global business challenges. The only style guide used in FranklinCovey’s own renowned Writing AdvantageTM and Technical Writing AdvantageTM programs, it covers everything from document design and graphics to sentence style and word choice. This edition’s many improvements include extensive new coverage of graphics, writing for online media, and international business English. Through dozens of examples and model documents, writers learn how to overcome “writer’s block” and efficiently create documents from start to finish. FranklinCovey’s experts show how to get powerful results from every email; add distinctiveness and power to any online presence; write far more effective proposals, letters, memos, reports, and resumes; and improve all forms of documentation, from business procedures to highly technical content. You’ll learn how to quickly discover and prioritize the information you need, whether you’re planning a presentation, leading a meeting, or managing a project. The authors reveal how to design visuals that communicate messages instantly and intuitively, and use charts, color, illustrations, maps, photos, and tables to supercharge any presentation. Packed with up-to-the-minute examples, this A-Z guidebook can help you write more effectively no matter who you are — whether you’re a business or sales professional who must motivate and persuade, a technical professional who must explain challenging content more clearly and accurately, or a student who needs stronger writing skills to succeed in school and in your career.
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Product Details

  • ISBN-13: 9780133092349
  • Publisher: Pearson Education
  • Publication date: 6/21/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 5
  • Pages: 448
  • Sales rank: 730,807
  • File size: 58 MB
  • Note: This product may take a few minutes to download.

Meet the Author

In 1996, Stephen R. Covey was recognized as one of Time magazine's 25 most influential Americans and one of Sales and Marketing Management magazine's top 25 power brokers.

Dr. Covey wasthe author of acclaimed books, including the international bestseller The 7 Habits of Highly Effective People, which has sold more than 20 million copies in 38 languages throughout the world. Other bestsellers authored by Dr. Covey include First Things First, Principle-Centered Leadership, The 7 Habits of Highly Effective Families, and The 8th Habit: From Effectiveness to Greatness.

Dr. Covey’s most recently released books include Everyday Greatness: Inspiration for a Meaningful Life (2006), The Leader in Me: How Schools and Parents Around the World Are Inspiring Greatness, One Child at a Time (2008), Predictable Results in Unpredictable Times (2009), Great Work, Great Career (2009), and The 3rd Alternative.

Dr. Covey was co-founder and vice chairman of FranklinCovey, the leading global professional services firm with offices in 123 countries. FranklinCovey shares Dr. Covey’s vision, discipline and passion to inspire, lift and provide tools for change and growth of individuals and organizations throughout the world.

Dr. Covey held a BS in Business Administration from the University of Utah in Salt Lake City, an MBA in Business Administration from Harvard University, and a doctorate from Brigham Young University. He also received 10 honorary Doctorates. He made teaching principle-centered living and principle-centered leadership his life’s work.

Dr. Covey lived with his wife Sandra in Provo, Utah. He was the father of nine, a grandfather of 52, and great-grandfather of four.

Biography

Stephen R. Covey writes in his blockbuster self-improvement tome, The 7 Habits of Highly Effective People, about the "social band-aid" effect of much recent success literature, the tendency to create personality-based solutions to problems that go deeper. "Success became more a function of personality, of public image, of attitudes and behaviors, skills and techniques, that lubricate the processes of human interaction," he wrote. Covey acknowledges the importance of the "personality ethic," but he sought to go deeper and emphasize the "character ethic," something Covey saw as a fading concept. He went back further and found inspiration in figures such as Benjamin Franklin, Thoreau, and Emerson.

Indeed, everything old is new again in Covey's works. The author himself would admit that nothing he is saying is terribly new; but Covey's synthesis of years and years of thinking about effectiveness resulted in a smash personal growth title -- one that continues to be a top seller nearly 15 years after its first publication. The title, The 7 Habits of Highly Effective People, makes it sounds like a quick-fix path to power, but Covey's philosophy is rooted in exactly the opposite notion: There are no quick fixes, no shortcuts. He is writing about habits, after all, which can be as tough to institute as they can be to break. His list: Be proactive; begin with the end in mind; put first things first; think win-win; seek first to understand, then to be understood; synergize; sharpen the saw.

Covey's subsequent titles are based in some way or another on this seminal book. First Things First offers a time-management strategy and a new way of looking at priorities. Principle-Centered Leadership is an examination of character traits and an "inside-out" way of improving organizational leadership. Covey, a Mormon, also wrote two religious contemplations of human effectiveness and interaction, The Spiritual Roots of Human Relations and The Divine Center. These were Covey's first two titles; his esteem for spirituality is not absent from subsequent work but appears as just one more tool that can be applied in self-improvement.

Like Spencer Johnson's Who Moved My Cheese?, 7 Habits has been able to achieve astonishing sales success by espousing ideas applicable beyond an office setting. Covey's books are about self-improvement more than they are about corporate management, which has enabled him to create a successful version of the philosophy for families (entitled, of course, The 7 Habits of Highly Effective Families) in addition to attracting people who just want to be more efficient in their lives, or bolster that diet.

Most attractive about Covey is his versatility in conveying his ideas. His books are structured in appealing, number-oriented groupings ("Three Resolutions," "Thirty Methods of Influence," four quadrants of importance in time management) and big umbrellas of ideas, but within these pockets Covey draws from a wide range of resources: anecdotes, business school exercises, historical wisdom, and diverse metaphors. Sometimes, Covey uses himself as an example. He knows as well as anyone that practicing what he preaches is tough; but he keeps trying, which makes him an inspiring testimonial for his own books.

Good To Know

Covey is married to Sandra Merrill Covey. They have nine children.

Covey is co-chair of FranklinCovey, a management resources firm based in Provo, Utah. He has also been a business professor at Brigham Young University, where he earned his doctorate.

The 7 Habits of Highly Effective People has sold more than 12 million copies in 33 languages and 75 countries throughout the world.

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    1. Hometown:
      Provo, Utah
    1. Date of Birth:
      October 24, 1932
    2. Place of Birth:
      Salt Lake City, Utah
    1. Date of Death:
      July 16, 2012
    2. Place of Death:
      Idaho Falls, ID

Table of Contents

Preface ii

Improving Communication Quality iii

Contents iv

Foreword viii

Author Acknowledgements ix

Reference Glossary

Using the Reference Glossary (Introduction) 2

Abbreviations 3

Acronyms 8

Active/Passive 9

Adjectives 12

Adverbs 15

Agreement 16

Apostrophes 19

Appendices 21

Articles 23

Bias-Free Language 25

Bibliographies 29

Boldface 32

Brackets 33

British English 34

Capitals 36

Captions 40

Charts 43

Citations 50

Cliches 51

Colons 54

Color 55

Commas 60

Compound Words 63

Conjunctions 65

Contractions 68

Dashes 69

Decimals 70

Editing and Proofreading 71

Electronic Mail 74

Ellipses 78

Emphasis 79

English as a Second Language 82

Ethics 86

Exclamation Marks 88

False Subjects 89

Faxes 90

Footnotes 92

Fractions 94

Gobbledygook 95

Graphics for Documents 97

Graphics for Presentations 103

Graphs 111

Headings 121

Hyphens 124

Illustrations 126

Indexes 132

Intellectual Property 134

International Business English 137

Introductions 139

Italics 141

Jargon 143

Key Words 144

Letters 145

Lists 164

Managing Information 167

Maps 170

Mathematical Notations 177

Meetings Management 179

Memos 182

Metrics 185

Modifiers 191

Nouns 193

Numbering Systems 194

Numbers 195

Online Documentation 197

Organization 202

Outlines 208

Page Layout 210

Paragraphs 217

Parallelism 222

Parentheses 223

Periods 225

Persuasion 226

Photographs 230

Plurals 238

Possessives 240

Prepositions 242

Presentations 243

Project Management 246

Pronouns 251

Punctuation 256

Question Marks 258

Quotation Marks 259

Quotations 261

Redundant Words 262

References 264

Repetition 267

Reports 269

Resumes 274

Scientific/Technical Style 278

Semicolons 281

Sentences 282

Signs and Symbols 286

Slashes 288

Spacing 289

Spelling 291

Strong Verbs 296

Style 297

Summaries 301

Tables 303

Tables of Contents 311

Thinking Strategies 314

Titles 317

Tone 319

Transitions 322

Underlining 323

Units of Measurement 324

Verbs 325

Word Problems 328

Word Processing 340

Wordy Phrases 345

Writing and Revising 347

Model Documents

Using Model Documents (Introduction) 358

Letters

Response: With Information and Directions 359

Response: To a Concerned Customer 360

Response: To a Complaint 362

Complaint: With a Request for Action 363

Complaint: With a Tactful Request for Aid 364

Employment Reference 366

Employment Verification 368

Bid Solicitation 369

Sales: With a Soft Sell 370

Sales: Template/Mail Merge 373

Customer Service 374

Memos

Procedure 376

Request: For Clarification of a Problem 378

Summary: For an Executive Audience 380

Proposal: To an Antagonistic Audience 382

Request: With Informal Instructions 384

Technical: With a Recommendation 387

Recommendation 388

Status Report: With an Outcome Orientation 389

Safety: With a Mild Reprimand 390

Personnel: With Suggested Procedures 391

Response: With Instructions 392

Transmittal: For Attachments 394

Others

Resume: Problem-Solution Format 395

Resume: Performance Format 396

Resume Cover Letter 397

Minutes 398

Job Description 400

Executive Summary: For a Proposal (Financial Services) 401

Executive Summary: For a Proposal (Training) 402

Executive Summary: For an Audit 404

Marketing Fact Sheet 405

Mission Statement 406

Procedure: For a Business Process 408

Procedure: For a Technical Process 411

Technical Report 415

Web Page: With Informative Content 419

Index 421

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