Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off

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You used to need a big ad budget to get your message across. Notanymore! Thanks primarily to the Internet, a world of free andinexpensive tactics exists for spreading the word about yourbusiness.

Free Marketing delivers more than one hundred marketing ideas tohelp small business owners and marketers generate newrevenue—with little or no marketing budget. Using bothInternet-based and creative offline ideas, you'll discover ways toturn your top customers into your unpaid sales ...

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Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off

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You used to need a big ad budget to get your message across. Notanymore! Thanks primarily to the Internet, a world of free andinexpensive tactics exists for spreading the word about yourbusiness.

Free Marketing delivers more than one hundred marketing ideas tohelp small business owners and marketers generate newrevenue—with little or no marketing budget. Using bothInternet-based and creative offline ideas, you'll discover ways toturn your top customers into your unpaid sales force, get yourcompetitors to help you promote your new products, and build afoundation for your business. Free Marketing offers simple,actionable advice to help you:

  • Use your expert knowledge to create compelling content thatattracts customers and enhances your credibility
  • Create a "squeeze page," the most powerful one-page websiteyou'll ever build
  • Create the twenty-four marketing videos you need to growsales
  • Implement a proven method to use eBay for publicity (which theauthor used to earn $30,000 and tons of free publicity off just oneauction)
  • Develop efficient online marketing habits that generate leadsand boost your SEO
  • Address smart phone trends with a strategic mobile marketingplan

Don't let your marketing budget limit you anymore. FreeMarketing proves that the most powerful marketing strategies canalso be the cheapest.

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Product Details

  • ISBN-13: 9781118034712
  • Publisher: Wiley
  • Publication date: 9/27/2011
  • Edition number: 1
  • Pages: 352
  • Sales rank: 691,596
  • Product dimensions: 6.26 (w) x 9.28 (h) x 1.16 (d)

Meet the Author

JIM COCKRUM, ranked "the most trusted marketer on the Internet" by, has inspired more than 100,000 online entrepreneurs with his creative training style. He has sold millions of dollars worth of products and services online and has helped thousands of others start and grow successful businesses. He has appeared in the Wall Street Journal, Men's Health, Entrepreneur, eBay radio, and hosts the weekly radio broadcast Creative Internet Income Strategies. He is the bestselling author of The Silent Sales Machine.

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Table of Contents

Foreword Pastor Kevin Ramsby xv

Preface Eleven of the Great Ideas in This Book xvii

Introduction: Marketing Is Now Free! xix

PART 1 Build Your Reputation—Or YourBrand—For Free

Chapter 1 Supercharge Your Online Reputation 5

Chapter 2 Defend Your Reputation with Simple Free Tools10

Chapter 3 Turn Bad Reviews into Free Marketing 12

Chapter 4 Use Your Expert Knowledge to CreateCustomer-Attracting Content 16

Chapter 5 Insane Refund Policy Profits 19

Chapter 6 Being Irrational Is Great Marketing 21

PART 2 Simple Inexpensive Websites You MightNeed

Chapter 7 Lead Capture Pages and Squeeze Pages 35

Chapter 8 A Sales Page Closes the Deal for You 38

Chapter 9 A Community Site Builds Your Audience andIncreases Loyalty 40

Chapter 10 Blogging for Customers 43

PART 3 The Habits of Online Marketing Success

Chapter 11 Social Media and Free Marketing 49

Chapter 12 Brevity Is a Marketing Skill 50

Chapter 13 Videos, Pictures, and Testimonials WorkMarketing Magic 51

PART 4 Standing Out Online

Chapter 14 Search Engine Optimization Simplified 57

Chapter 15 Keyword Marketing 60

Chapter 16 Get Found on Search Engines 62

Chapter 17 Google Maps and Google Places 64

Chapter 18 Fill Up Google Places to Get Found 66

Chapter 19 A Good Name Is Good Marketing 68

Chapter 20 Fix Your Bad Name Instantly 70

Chapter 21 Online Video as a Lead Generator 72

Chapter 22 How to Fool Google and Wind Up on Top EveryTime 74

PART 5 Draw Your Business on a Napkin

Chapter 23 Want More Leads Now? Draw a Funnel 79

Chapter 24 Draw Your Ideal Clients If You Want to MeetThem 82

PART 6 Start Hanging Out Where Your Prospect HangOut

Chapter 25 Using eBay to Find Your Audience 87

Chapter 26 Find Good Marketing Partner Sites 91

PART 7 Get Creative with the Media

Chapter 27 Have a Press Kit Ready on Demand 95

Chapter 28 Influence the Influential 97

Chapter 29 Press Release Marketing 98

PART 8 Smartphones Are Taking Over the World

Chapter 30 Text Marketing Can’t Be Ignored 103

Chapter 31 Ask Customers to Put Their Phones to Use105

Chapter 32 The Power of Marketing with Mobile Pictures108

PART 9 Inch-Wide, Mile-Deep Marketing

Chapter 33 Become a World’s ForemostExpert—Fast 111

Chapter 34 Find Forum Fame 113

PART 10 Video Is No Longer Optional

Chapter 35 Make Your Videos Go Viral 117

Chapter 36 24 Marketing Videos You Should Have 119

Chapter 37 Essential Video Marketing Tools 121

Chapter 38 Make Video Even If You Have a Face for Radio123

PART 11 Deliver Current Content Constantly

Chapter 39 Call Yourself an Author and Sell More 127

Chapter 40 Write a Book for an Instant Sales Boost131

Chapter 41 Write an E-Book in Days and Benefit for Years135

Chapter 42 A Targeted Newsletter as a Marketing Machine139

Chapter 43 Think Free First 143

Chapter 44 Use a Powerful Title for Your MarketingContent 146

Chapter 45 Your Content Distribution Strategy 147

PART 12 Social Media Marketing

Chapter 46 Facebook as a Marketing Tool 151

Chapter 47 Twitter as a Marketing Tool 154

Chapter 48 Do Something Viral 159

Chapter 49 Other Social Media Tools 161

PART 13 E-Mail Marketing Is AutopilotMarketing

Chapter 50 The Tools and Language of E-Mail Marketing167

Chapter 51 Automated Power Marketing: Customer andProspect E-mail 172

Chapter 52 Managing Your E-Mail on Autopilot 176

Chapter 53 Growing Your E-Mail Lists on Autopilot 178

Chapter 54 An E-Mail Newsletter Can Be a Cash Generator184

Chapter 55 Add Hundreds or Thousands of E-MailSubscribers Quickly 188

PART 14 Who’s Driving Your Business?

Chapter 56 Using a Survey as a Marketing Tool 193

Chapter 57 Give Them What They Want 194

Chapter 58 Remember Who Is in Charge 195

PART 15 Spoiled Prospects and Customers AreLoyal

Chapter 59 Spoil Influential Customers in Creative Ways199

Chapter 60 Reminders Put Money in the Bank 201

Chapter 61 Real-Time Problem Solving Is Marketing203

Chapter 62 Put Greeting Cards on Autopilot 205

Chapter 63 Give Your Customers a Voice to Build Loyalty206

Chapter 64 Build Loyalty and Credibility with aMembership Site 208

Chapter 65 Holding Contests to Boost Exposure 210

PART 16 Powerful Marketing Partnerships

Chapter 66 Set Up a Three-Way Win for an Instant Boost213

Chapter 67 Leverage the Power of Joint Ventures 216

Chapter 68 Find Good Partners for Marketing Synergy217

Chapter 69 Bring Down the Barriers Between You and aGreat Partner 219

Chapter 70 Put Your Best Salesmen to Work on StraightCommission 221

Chapter 71 Cross Promotions Are Marketing Synergy 224

Chapter 72 Use Guest Article Swaps for Easy Exposure toTargeted Audiences 225

Chapter 73 Expert Interviews: Simple and PowerfulMarketing Content 226

Chapter 74 Recognize Top Services with a Testimonial forUnexpected Rewards 229

PART 17 Make Your Story Powerful

Chapter 75 Document the Story of Your Business 233

Chapter 76 Create Your Unique Selling Proposition (USP)Based on Your Story 236

PART 18 Actually, You Are Selling You

Chapter 77 When Using Humor in Your Marketing, Be Sure toLaugh at Yourself 241

Chapter 78 Share Your Life Openly for MarketingAuthenticity 244

Chapter 79 Distinguish Yourself and Your Business withthe X Factor 247

Chapter 80 Serving and Marketing at the Same Time 249

Chapter 81 Strategically Asking for Help Can BeGreat Marketing 250

Chapter 82 Be Controversial to Attract a Crowd 252

Chapter 83 Become Increasingly Indispensable 254

Chapter 84 Be Accessible or Be Ignored 256

Chapter 85 The Passionate, Generous Artist in All of UsMust Be Released 257

Chapter 86 The Power of Your Why 259

Chapter 87 Appealing to the Influential 261

PART 19 We Like to Buy from Experts—So Become anExpert

Chapter 88 Experts Make Videos—So MakeVideos 265

Chapter 89 Start a Coaching or Mentoring Program 267

Chapter 90 Teaching Is Free Marketing 269

Chapter 91 Creating Audios and Podcasting 271

Chapter 92 Use Leverage to Grow Your Brand Fast 274

Chapter 93 Teleseminars Are Instant Expert Content276

Chapter 94 Webinars as the Ultimate Customer Follow-Upand Presentation Tool 280

Chapter 95 Improve on What Worked Before 284

Chapter 96 Embrace Outsourcing for Some of Your MarketingEfforts 286

Chapter 97 Replace ROI with RLC for Better MarketingMonitoring 289

Chapter 98 Play Marketing Offense with Google Alerts293

PART 20 Grab Bag of Ideas

Chapter 99 Collaboration Isn’t Complicated Anymore297

Chapter 100 Split Test for Marketing Power 299

Chapter 101 Cool Marketing Brain Food 300

Bonus Chapter

Chapter 102 A Love of Learning as a Free Marketing Skill303

Acknowledgments 305

Index 307

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Customer Reviews

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Sort by: Showing all of 13 Customer Reviews
  • Posted September 4, 2011

    Another quality product from Jim Cockrum!

    I have pre-released version of this book. Packed with a ton of current information on marketing your online or offline business. Jim not only writes about these marketing strategies, but uses them with great success in his businesses. A great read for those who want to grow their business to the next level. Also proceeds are going for a great cause.

    1 out of 1 people found this review helpful.

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  • Posted September 4, 2011

    Only on Page 11 and already found a GEM!

    I've been a follower of Jim Cockrum's for a long time, so when I got an opportunity to read a pre-release version of this book, I jumped on it. My husband and I aren't exactly new to marketing concepts. We have our own marketing company (that we started thanks to one of Jim's websites), so I was honestly expecting to have heard, read about or have actually tried most of the techniques shared in the book. But here I am, only on the 11th page, and I've found an idea (regarding monitoring reputations online) that I'm going to implement for my own websites AND that we'll offer as an additional paid service to our marketing clients. If I can find something totally new to try within the first 2 chapters, anyone can pick up this book and find something to grow their business, whether it's online or offline. If you have ANY kind of business, this should be required reading. PERIOD!

    1 out of 1 people found this review helpful.

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  • Posted September 3, 2011

    Outstanding Marketing Book - Highly Recommended

    I received a pre-release copy of this book. It is just loaded with outstanding marketing advice. It's one thing to have a great website and great products, but you have to know how to market your information. That is what this book teaches. This book has twenty parts or sections of no nonsense, useful marketing advice.

    This book covers building your brand, how to use lead capture pages, online marketing habits, how to make yourself known, how to develop a marketing funnel, using eBay and Craigslist as marketing tools, media and smart phone marketing, using videos and so many more topics that I can't even list them all.

    This book is well worth your time and will be a book you refer to again and again and i highly recommend it.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted August 20, 2014

    Awsome book

    This bookbis some you shd read it

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  • Posted September 22, 2011

    Ditch your MBA and get the only marketing book that matters!

    I'll be banned from(my alma mater) campus for saying this, but Jim Cockrum's book is WAY more valuable than my MBA (or any other MBA, for that matter). Why? This book will tell you exactly how to grow a business, generate customers (=revenue), ensure you/your company offers bomb-proof products, and do it all without breaking a sweat. By comparison, my MBA taught me to toe the line, deploy yawn-inducing marketing strategies that worked well 20 years ago, and how to suck my way up the corporate ladder while diminishing my quality of life. If you want to win in business and life (I have, and 90% of the reason is 'Jim Cockrum', get this book!

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  • Posted September 8, 2011


    I was honored to receive a pre-release copy of Jim Cockrum's book. Thank you Very Much!!

    Having read everything that Jim Cockrum has written, I did expect nothing but the best. I was surprised as I read "Official Free Marketing 101" because it FAR surpassed my already high expectations!

    If you have dreams or a desire to start a profitable Online Business, Jim Cockrum is definitely the one you can trust to teach and inspire you. If you want to learn this business the right way -- the moral way -- developing many loyal followers yourself, PLEASE purchase this book.

    IT IS TOTALLY AMAZING. I am an Internet Marketer and have been for years now, and I learned so very much! It is great to have a teacher who studies and figures out the right way to run a profital online business. Yes... it certainly CAN be done!

    Anyone, and I do mean anyone, can follow his tips, advice, and instructions to become very successful online!

    I would and WILL recommend this book to everyone I know!

    Congratulations Jim!


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  • Posted September 8, 2011

    Legendary internet marketer Jim Cockrum's first book!

    I've been a fan of internet marketer Jim Cockrum's online newsletter for years. Having already bought several products from him to help me with my online business, I was very excited when Jim offered me an advance review copy of his new book. This book is filled with Jim's usual creative, cheap but effective marketing strategies, but this time is expanded to apply to all businesses online and off. Highly recommended, and will pay for itself in free marketing strategies.

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  • Posted September 8, 2011

    Highly recommend

    Having read a pre-released copy of this book I can highly recommend it. If you are new to online marketing you will find this book full of great information to make the way smoother for you. If you have been online for awhile you will see some things that you are already implementing but you will also pick up lots of new tips scattered throughout.

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  • Posted September 8, 2011

    more from this reviewer

    Ethical Online Promotion Techniques

    The word that came to mind most often when I was reading Jim's book was "ethical". He presents a vast array of ideas and practical solutions to successfully doing business online, in a way that I have never seen. There is no high-pressure "go get-em" sales techiques. Just lots and lots of very do-able methods, all at low or no cost, that simply work. And, unlike some other techniques that are promoted online, you won't feel like you are doing something a little bit naughty.

    Too often I have found that people simply expect to be conned. For example, I have my own schedule available online, and I block out times for "my time off". I once actually had someone complain about this, because they considered it was not the "right" thing to do to say that I was taking time off. They said instead that I should have said I was in training or in a conference or something.

    But that type of honesty is exactly what Jim is encouraging us to have. He tells us to be open and honest with our potential customers. He tells us to be generous with our time and our knowledge. He shows us how important it is to have an amazing reputation for being an expert, and a nice person too, and he tells us exactly how to go about achieving that.

    I have "known" Jim through Facebook for a while now, and so I know he is a family man, and a Christian. While I am not going to say that it is important to be religious to succeed in online business, I will say that Jim has obviously listened very carefully to his mentors, and to his own conscience. This book is full of lessons not only for selling online, but for doing business ethically in general.

    He starts the book with an excellent checklist of action steps, then goes into great detail of exactly how to achieve each one. I certainly will be referring back to that list often, to see whether my own sites, and those I build for clients, tick lots of those boxes.

    In short, Jim's book is definitely recommended reading for anyone who wants to succeed in business online, and wants to protect their own business and personal reputation as they do so. It is great to see that it is possible to succeed in online business, and not have any sort of guilty feeling that you are doing something you shouldn't.

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  • Posted September 5, 2011

    This book is worth 1000 times its price!

    I was blessed enough to have received a pre-release copy of this book. If you are at all serious about starting or growing your business and you are not familiar with Jim Cockrum, you are depriving yourself of some of the most practical, honest advice you can find. Jim presents a comprehensive course in how to build a successful online business, yet does it in such a way that any offline business using the principles in this book will thrive as well.

    You don't need to have a business degree, you don't need to be a computer whiz, you don't even need to know anything about marketing to understand what Jim is teaching. On the other hand, even a seasoned Internet marketing expert can benefit from the chapters on business ethics. This is not a book that will collect dust on your shelf.

    I cannot recommend this book highly enough.

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  • Posted September 5, 2011

    Amazing Book - Highly Recommend

    I want to thank Jim for allowing me to get a pre-release copy of his new book. After only reading the first few chapters, I have already pulled out my business plan and am making some modifications that I know will really help super charge my online business.

    Jim has a way of explaining how things work in simple to understand terms. This book is written in short, easy to follow chapters that make it a good read, especially for all of us on a very busy schedule.

    I think this is a "must have" book for new and experienced marketers. It's the first book in a long time that presented something new.

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  • Anonymous

    Posted September 30, 2011

    No text was provided for this review.

  • Anonymous

    Posted September 6, 2011

    No text was provided for this review.

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