Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off

Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off

5.0 13
by Jim Cockrum
     
 

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Simple, powerful marketing strategies every business can afford to implement

There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than

Overview

Simple, powerful marketing strategies every business can afford to implement

There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget.

With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out.

  • Create a "squeeze page," the most powerful one page website you'll ever build
  • Use simple YouTube videos to grow sales
  • Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction)
  • and more!

Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

Product Details

ISBN-13:
9781118120040
Publisher:
Wiley
Publication date:
08/31/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
352
Sales rank:
736,367
File size:
619 KB

Meet the Author

JIM COCKRUM, ranked "the most trusted marketer on the Internet" by IMreportCard.com, has inspired more than 100,000 online entrepreneurs with his creative training style. He has sold millions of dollars worth of products and services online and has helped thousands of others start and grow successful businesses. He has appeared in the Wall Street Journal, Men's Health, Entrepreneur, eBay radio, and hosts the weekly radio broadcast Creative Internet Income Strategies. He is the bestselling author of The Silent Sales Machine.

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Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off 5 out of 5 based on 0 ratings. 13 reviews.
titandog More than 1 year ago
I have pre-released version of this book. Packed with a ton of current information on marketing your online or offline business. Jim not only writes about these marketing strategies, but uses them with great success in his businesses. A great read for those who want to grow their business to the next level. Also proceeds are going for a great cause.
MrsHomeschool More than 1 year ago
I've been a follower of Jim Cockrum's for a long time, so when I got an opportunity to read a pre-release version of this book, I jumped on it. My husband and I aren't exactly new to marketing concepts. We have our own marketing company (that we started thanks to one of Jim's websites), so I was honestly expecting to have heard, read about or have actually tried most of the techniques shared in the book. But here I am, only on the 11th page, and I've found an idea (regarding monitoring reputations online) that I'm going to implement for my own websites AND that we'll offer as an additional paid service to our marketing clients. If I can find something totally new to try within the first 2 chapters, anyone can pick up this book and find something to grow their business, whether it's online or offline. If you have ANY kind of business, this should be required reading. PERIOD!
SusanMueller More than 1 year ago
I received a pre-release copy of this book. It is just loaded with outstanding marketing advice. It's one thing to have a great website and great products, but you have to know how to market your information. That is what this book teaches. This book has twenty parts or sections of no nonsense, useful marketing advice. This book covers building your brand, how to use lead capture pages, online marketing habits, how to make yourself known, how to develop a marketing funnel, using eBay and Craigslist as marketing tools, media and smart phone marketing, using videos and so many more topics that I can't even list them all. This book is well worth your time and will be a book you refer to again and again and i highly recommend it.
Anonymous More than 1 year ago
This bookbis some you shd read it
Anonymous More than 1 year ago
JordanMalik More than 1 year ago
I'll be banned from(my alma mater) campus for saying this, but Jim Cockrum's book is WAY more valuable than my MBA (or any other MBA, for that matter). Why? This book will tell you exactly how to grow a business, generate customers (=revenue), ensure you/your company offers bomb-proof products, and do it all without breaking a sweat. By comparison, my MBA taught me to toe the line, deploy yawn-inducing marketing strategies that worked well 20 years ago, and how to suck my way up the corporate ladder while diminishing my quality of life. If you want to win in business and life (I have, and 90% of the reason is 'Jim Cockrum', get this book!
LadybugWreaths More than 1 year ago
I was honored to receive a pre-release copy of Jim Cockrum's book. Thank you Very Much!! Having read everything that Jim Cockrum has written, I did expect nothing but the best. I was surprised as I read "Official Free Marketing 101" because it FAR surpassed my already high expectations! If you have dreams or a desire to start a profitable Online Business, Jim Cockrum is definitely the one you can trust to teach and inspire you. If you want to learn this business the right way -- the moral way -- developing many loyal followers yourself, PLEASE purchase this book. IT IS TOTALLY AMAZING. I am an Internet Marketer and have been for years now, and I learned so very much! It is great to have a teacher who studies and figures out the right way to run a profital online business. Yes... it certainly CAN be done! Anyone, and I do mean anyone, can follow his tips, advice, and instructions to become very successful online! I would and WILL recommend this book to everyone I know! Congratulations Jim! LadybugWreaths
Jim2131 More than 1 year ago
I've been a fan of internet marketer Jim Cockrum's online newsletter for years. Having already bought several products from him to help me with my online business, I was very excited when Jim offered me an advance review copy of his new book. This book is filled with Jim's usual creative, cheap but effective marketing strategies, but this time is expanded to apply to all businesses online and off. Highly recommended, and will pay for itself in free marketing strategies.
MariaTeres More than 1 year ago
Having read a pre-released copy of this book I can highly recommend it. If you are new to online marketing you will find this book full of great information to make the way smoother for you. If you have been online for awhile you will see some things that you are already implementing but you will also pick up lots of new tips scattered throughout.
geckogully More than 1 year ago
The word that came to mind most often when I was reading Jim's book was "ethical". He presents a vast array of ideas and practical solutions to successfully doing business online, in a way that I have never seen. There is no high-pressure "go get-em" sales techiques. Just lots and lots of very do-able methods, all at low or no cost, that simply work. And, unlike some other techniques that are promoted online, you won't feel like you are doing something a little bit naughty. Too often I have found that people simply expect to be conned. For example, I have my own schedule available online, and I block out times for "my time off". I once actually had someone complain about this, because they considered it was not the "right" thing to do to say that I was taking time off. They said instead that I should have said I was in training or in a conference or something. But that type of honesty is exactly what Jim is encouraging us to have. He tells us to be open and honest with our potential customers. He tells us to be generous with our time and our knowledge. He shows us how important it is to have an amazing reputation for being an expert, and a nice person too, and he tells us exactly how to go about achieving that. I have "known" Jim through Facebook for a while now, and so I know he is a family man, and a Christian. While I am not going to say that it is important to be religious to succeed in online business, I will say that Jim has obviously listened very carefully to his mentors, and to his own conscience. This book is full of lessons not only for selling online, but for doing business ethically in general. He starts the book with an excellent checklist of action steps, then goes into great detail of exactly how to achieve each one. I certainly will be referring back to that list often, to see whether my own sites, and those I build for clients, tick lots of those boxes. In short, Jim's book is definitely recommended reading for anyone who wants to succeed in business online, and wants to protect their own business and personal reputation as they do so. It is great to see that it is possible to succeed in online business, and not have any sort of guilty feeling that you are doing something you shouldn't.
Anonymous More than 1 year ago
stromata More than 1 year ago
I was blessed enough to have received a pre-release copy of this book. If you are at all serious about starting or growing your business and you are not familiar with Jim Cockrum, you are depriving yourself of some of the most practical, honest advice you can find. Jim presents a comprehensive course in how to build a successful online business, yet does it in such a way that any offline business using the principles in this book will thrive as well. You don't need to have a business degree, you don't need to be a computer whiz, you don't even need to know anything about marketing to understand what Jim is teaching. On the other hand, even a seasoned Internet marketing expert can benefit from the chapters on business ethics. This is not a book that will collect dust on your shelf. I cannot recommend this book highly enough.
AnnMoss More than 1 year ago
I want to thank Jim for allowing me to get a pre-release copy of his new book. After only reading the first few chapters, I have already pulled out my business plan and am making some modifications that I know will really help super charge my online business. Jim has a way of explaining how things work in simple to understand terms. This book is written in short, easy to follow chapters that make it a good read, especially for all of us on a very busy schedule. I think this is a "must have" book for new and experienced marketers. It's the first book in a long time that presented something new.