×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Free Ride: How Digital Parasites Are Destroying the Culture Business, and How the Culture Business Can Fight Back
     

Free Ride: How Digital Parasites Are Destroying the Culture Business, and How the Culture Business Can Fight Back

4.2 4
by Robert Levine
 

See All Formats & Editions

ISBN-10: 0307739775

ISBN-13: 2900307739772

Pub. Date: 09/18/2012

Publisher: Knopf Doubleday Publishing Group

How did the newspaper, music, and film industries go from raking in big bucks to scooping up digital dimes? Their customers were lured away by the free ride of technology. Now, business journalist Robert Levine shows how they can get back on track.

On the Internet, “information wants to be free.” This memorable phrase shaped the online business

Overview

How did the newspaper, music, and film industries go from raking in big bucks to scooping up digital dimes? Their customers were lured away by the free ride of technology. Now, business journalist Robert Levine shows how they can get back on track.

On the Internet, “information wants to be free.” This memorable phrase shaped the online business model, but it is now driving the media companies on whom the digital industry feeds out of business. Today, newspaper stocks have fallen to all-time lows as papers are pressured to give away content, music sales have fallen by more than half since file sharing became common, TV ratings are plum­meting as viewership migrates online, and publishers face off against Amazon over the price of digital books.

In Free Ride, Robert Levine narrates an epic tale of value destruction that moves from the corridors of Congress, where the law was passed that legalized YouTube, to the dorm room of Shawn Fanning, the founder of Napster; from the bargain-pricing dramas involving iTunes and Kindle to Google’s fateful decision to digitize first and ask questions later. Levine charts how the media industry lost control of its destiny and suggests innovative ways it can resist the pull of zero.

Fearless in its reporting and analysis, Free Ride is the busi­ness history of the decade and a much-needed call to action.

Product Details

ISBN-13:
2900307739772
Publisher:
Knopf Doubleday Publishing Group
Publication date:
09/18/2012
Edition description:
NE
Pages:
320

Table of Contents

Introduction The Online Free-for-All 1

CHAPTER 1 How Congress Created YouTube-and Media's Big Problem 15

CHAPTER 2 Facing the Music: How the Internet Devastated the Music Business 35

CHAPTER 3 Geeks Bearing Gifts: Google's War on Copyright 79

CHAPTER 4 The Siren Song of "Free": Why Newspapers Struggled Online 110

CHAPTER 5 The Revolution May Not Be Televised: How the Internet Could Kill Mad Men 136

CHAPTER 6 Books or Kindle-ing? How Technology Could Turn the Page on Publishing 159

CHAPTER 7 Moving Pictures: Can Hollywood Conquer the Cloud? 173

CHAPTER 8 Disquiet on the European Front: "Why France Favors Art Over the Internet 193

CHAPTER 9 Blanket Protection: Turning Copyright into Copyrisk 213

CHAPTER 10 The Future of the Future: Commerce or Chaos? 238

Acknowledgments 255

Notes 259

Bibliography 291

Index 295

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews

Free Ride 4.3 out of 5 based on 0 ratings. 4 reviews.
RolfDobelli More than 1 year ago
Journalist Robert Levine knowledgeably argues that ideology, inaction, misunderstanding and self-interest have created a dangerous situation in which technology is destroying culture. Fortunately, the culture industry can survive if it takes action. In this factually grounded report, Levine passionately urges the culture community – from big publishers to guitar players – to act in its own best interests and to protect its products. getAbstract recommends his treatise to those involved in culture, futurists and anyone interested in a healthy economy where creativity pays.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago