Freelance Copywriting

Overview

This book unlocks one of the great secrets about copywriting by revealing the vast range of opportunities that exist outside the world of TV advertising. The author shows how good writers are always in demand by companies and their agencies to tackle the mountain of brochures, mailers, letters and PR material they need to saty in business. With the help of this book, would-be writers, as well as establihsed writers and jourbanalists, can learn more about this lucrative line of work and how to break into it. The ...

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Overview

This book unlocks one of the great secrets about copywriting by revealing the vast range of opportunities that exist outside the world of TV advertising. The author shows how good writers are always in demand by companies and their agencies to tackle the mountain of brochures, mailers, letters and PR material they need to saty in business. With the help of this book, would-be writers, as well as establihsed writers and jourbanalists, can learn more about this lucrative line of work and how to break into it. The author covers markets, briefings, style techniques, concepts and campaign development as well as practical aspects of freelance work such as handling invoices and organising your workload.

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Product Details

  • ISBN-13: 9780713648225
  • Publisher: A&C Black Publishers, Ltd.
  • Publication date: 9/1/2007
  • Series: Writing Handbooks Series
  • Pages: 160
  • Product dimensions: 5.50 (w) x 8.50 (h) x 0.37 (d)

Table of Contents

Introduction 1
1. Great Openings 4
2. First Steps 12
3. The Art and Science of Persuasion 27
4. The Tools of Persuasion 43
5. Tackling the Brief 62
6. Concepts and Creative Techniques 73
7. Style, Structure and Revision 88
8. In Other Words . . . 'Plain English' Writing 111
9. Getting in the Money 122
10. A Sample Campaign to Inspire You 136
Index 151
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