French for Marketing: Using French in Media and Communications

French for Marketing: Using French in Media and Communications

by R. E. Batchelor, Malliga Chebli-Saadi
     
 

ISBN-10: 0521585007

ISBN-13: 9780521585002

Pub. Date: 01/22/1998

Publisher: Cambridge University Press

This book deals in a straightforward manner with the language of marketing, media and communications as practised in France. It provides a two-year course for students who wish to apply their French studies to a practical end and contains a wide range of exercises, with model answers, aimed at improving knowledge of French and French marketing techniques. Written

Overview

This book deals in a straightforward manner with the language of marketing, media and communications as practised in France. It provides a two-year course for students who wish to apply their French studies to a practical end and contains a wide range of exercises, with model answers, aimed at improving knowledge of French and French marketing techniques. Written entirely in French, it is the first book of its kind to relate French language studies to central aspects of French marketing and advertising methods.

Product Details

ISBN-13:
9780521585002
Publisher:
Cambridge University Press
Publication date:
01/22/1998
Pages:
368
Product dimensions:
6.65(w) x 9.37(h) x 1.10(d)

Table of Contents

Part I. Actions Pulicitaires: 1. Les acteurs de la publicité (les agences, les annonceurs, les supports); 2. Deux formes de publicité; 3. La créativité en matierè de publicité; 4. Les promotions de ventes (stimulation, intervention); 5. La publicité à la radio, à la TV et au cinéma; 6. L'importance de la presse et de la télévision dans le domaine de la publicité; 7. La réglementation de la publicité en France; Part II. Information et Communication: 8. Les moyens de l'information (réseau informatique, télématique; 9. La communication audiovisuelle (Arte: chaîne de télévision européenne, nouvelles technologies: câble, satellite); 10. Les outils du multimédia; 11. La politique de communication (analyse de l'image de marque); 12. La maison d'édition (pratique et structure, fabrication et commercialisation; 13. L'informatisation des systèmes documentaires; 14. L'organisation et la gestion des fonds de documents dans les bibliothèques; Glossaire; Annexes; Bibliographie sélective.

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