French for Marketing: Using French in Media and Communications

Overview

Written entirely in French, it is the first book of its kind to relate French language studies to central aspects of French marketing and advertising methods. The book deals in a straightforward manner with the language of marketing, media and communications as practiced in France. It provides a two-year course for students who wish to apply their French studies to a practical end and it contains a wide range of exercises, with model answers, aimed at improving knowledge of ...

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Overview

Written entirely in French, it is the first book of its kind to relate French language studies to central aspects of French marketing and advertising methods. The book deals in a straightforward manner with the language of marketing, media and communications as practiced in France. It provides a two-year course for students who wish to apply their French studies to a practical end and it contains a wide range of exercises, with model answers, aimed at improving knowledge of French and French marketing techniques.

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Product Details

  • ISBN-13: 9780521585354
  • Publisher: Cambridge University Press
  • Publication date: 2/28/2004
  • Language: French
  • Edition description: New Edition
  • Pages: 372
  • Product dimensions: 6.65 (w) x 9.37 (h) x 0.79 (d)

Table of Contents

Part I. Actions Pulicitaires: 1. Les acteurs de la publicité (les agences, les annonceurs, les supports); 2. Deux formes de publicité; 3. La créativité en matierè de publicité; 4. Les promotions de ventes (stimulation, intervention); 5. La publicité ... la radio, ... la TV et au cinéma; 6. L'importance de la presse et de la télévision dans le domaine de la publicité; 7. La réglementation de la publicité en France; Part II. Information et Communication: 8. Les moyens de l'information (réseau informatique, télématique; 9. La communication audiovisuelle (Arte: chaîne de télévision européenne, nouvelles technologies: câble, satellite); 10. Les outils du multimédia; 11. La politique de communication (analyse de l'image de marque); 12. La maison d'édition (pratique et structure, fabrication et commercialisation; 13. L'informatisation des systèmes documentaires; 14. L'organisation et la gestion des fonds de documents dans les bibliothèques; Glossaire; Annexes; Bibliographie sélective.

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