Friends with Benefits: A Social Media Marketing Handbook

Overview

The rules of marketing have changed. Savvy marketing professionals know that they must engage with individuals directly on the Web, and smart businesses know that customers can become friends?with benefits. Friends With Benefits shows you how to get into the online marketing game. A guide filled with tips, tricks, and real-world case studies, Friends With Benefits shows how you can increase your company's online visibility and Web traffic and ...

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Friends with Benefits: A Social Media Marketing Handbook

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Overview

The rules of marketing have changed. Savvy marketing professionals know that they must engage with individuals directly on the Web, and smart businesses know that customers can become friends—with benefits. Friends With Benefits shows you how to get into the online marketing game. A guide filled with tips, tricks, and real-world case studies, Friends With Benefits shows how you can increase your company's online visibility and Web traffic and win over online influencers.

Friends With Benefits explains how to:

  • Connect with potential customers and join their conversations
  • Tweak your website to support your social media marketing campaigns
  • Promote your products or brand and manage the toughest negative online feedback
  • Track marketing campaigns, monitor discussions, and measure success

With viral videos racking up millions of views and Twitter mavens influencing thousands of their friends, social media marketing is an essential new tool for every marketer's toolbox. The expert authors of Friend With Benefits guide you through the social media landscape, where authenticity and connections are more important than the size of your marketing budget, and real results can be just a few clicks away.

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Product Details

  • ISBN-13: 9781593271992
  • Publisher: No Starch Press San Francisco, CA
  • Publication date: 2/15/2010
  • Edition number: 1
  • Pages: 312
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.80 (d)

Meet the Author

Darren Barefoot and Julie Szabo have run social media marketing campaigns for national retailers like Best Buy, Future Shop and Brother International. They've been quoted as experts on social media on the CBC and BBC, and in Wired magazine, The Wall Street Journal, and dozens of other magazines, TV, and radio programs. Founders of Northern Voice, Canada's social media conference, they regularly speak around North America on social media, marketing, and emerging technology. Darren has 10,000 daily readers at DarrenBarefoot.com.

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Table of Contents


  • Dedication
  • FOREWORD
  • ACKNOWLEDGMENTS
  • INTRODUCTION: A WINDOW INTO THE WORLD OF SOCIAL MEDIA MARKETING
  • Chapter 1: WHAT IS SOCIAL MEDIA?
  • Chapter 2: GET SOCIAL MEDIA READY
  • Chapter 3: FLAGGING A RIDE: FINDING THE RIGHT BLOGGERS AND COMMUNITIES
  • Chapter 4: NETIQUETTE: MISS MANNERS FOR THE WEB
  • Chapter 5: STICK OUT YOUR THUMB: DEVISING YOUR PITCH
  • Chapter 6: MEASURING SUCCESS: HOW TO MONITOR THE WEB
  • Chapter 7: IS SOCIAL MEDIA MARKETING RISKY BUSINESS?
  • Chapter 8: DAMAGE CONTROL IN THE DIGITAL AGE
  • Chapter 9: DOES MYSPACE STILL MATTER?
  • Chapter 10: UNDERSTANDING FACEBOOK
  • Chapter 11: VIDEO MARKETING WITH YOUTUBE AND OTHER VIDEO SHARING SITES
  • Chapter 12: THE TWITTER REVOLUTION
  • Chapter 13: THE POWER OF CROWDS: UNDERSTANDING AND PARTICIPATING IN ONLINE COMMUNITIES
  • AFTERWORD
  • RECOMMENDED READING



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