From an Idea to Disney: How Imagination Built a World of Magic

by Lowey Bundy Sichol, C.S. Jennings (Illustrator)

Overview

From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!

Product Details

ISBN-13:	9781328530622
Publisher:	HarperCollins
Publication date:	02/12/2019
Series:	From an Idea to Series
Sold by:	HARPERCOLLINS
Format:	eBook
Pages:	112
Lexile:	1100L (what's this?)
File size:	30 MB
Note:	This product may take a few minutes to download.
Age Range:	10 - 12 Years

About the Author

Lowey Bundy Sichol is the author of From an IDEA to…, a nonfiction book series for kids on well-known successful businesses. Lowey is the founder of Case Marketing, a specialized writing firm that researches and composes case studies for business schools and corporations of all sizes. She co-authored Best Practice Cases in Branding (Pearson, 2015) with Kevin Lane Keller, E.B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth. Lowey received a B.A. from Hamilton College and an M.B.A. from the Tuck School of Business at Dartmouth.  Lowey lives in Illinois with her husband, three children, and two very energetic dogs. Look for her online at loweysichol.com

Editorial Reviews

"Inspirational fare."—Kirkus —

From the Publisher

2018-09-17

A history of the Walt Disney Co., from Mickey to megacorporation.

Sichol folds in a highlights-reel profile of Walt Disney himself, noting that he started smoking as a teenager and died relatively young of lung cancer but avoiding any mention of racism, anti-Semitism, sexism, or other controversial topics. Her real focus is his commercial offspring—beginning with the failed Laugh-O-Grams Films and chronicling the subsequent, more-or-less continual string of spectacular successes and major acquisitions that has led to Disney's contemporary status as the world's largest entertainment company. Along the way she points to at least some things that make Disney products and properties distinctive, and she also introduces a basic vocabulary of business terms and concepts, including bankruptcy, mortgages, market value, branding, and (ironically, since Disney's profound influence on current copyright law goes unmentioned) intellectual property rights. In common with the co-published From an Idea to Nike, the author also inserts a boilerplate section explaining the significance of "Going Public." Jennings adds quickly sketched cartoon line drawings to the pull quotes, definitions, and lists of "Fun Facts" that punctuate the well-leaded lines of both sunny tales of corporate expansion.

Inspirational fare for uncritical younger capitalists and entrepreneurs. (bibliography, source notes, timeline) (Nonfiction. 8-10)

Kirkus Reviews