From Assets to Profits: Competing for IP Value and Return

From Assets to Profits: Competing for IP Value and Return

by Bruce Berman
     
 

View All Available Formats & Editions

Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for…  See more details below

Overview

Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.

Product Details

ISBN-13:
9780470450499
Publisher:
Wiley
Publication date:
12/03/2008
Series:
Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics , #36
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
320
File size:
2 MB

Meet the Author

Bruce Berman is CEO of Brody Berman Associates, Inc. in New York, the leading communications and consulting firm for intellectual property holders and managers. He has played a significant role in IP-related transactions and litigation and has helped to positively position billions of dollars in intellectual assets. His previous books include Making Innovation Pay and From Ideas to Assets, both highly acclaimed anthologies published by Wiley.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >