From Book Signing to Best Seller: An Insider's Guide to Conducting a Successful Low-Cost Book Signing Tour

Overview

Book signing is high-impact, low-cost publicity at its best. The author will get advance book sales, better shelf display, virtually free advertising, recognition as the expert in the field, critical networking leads, opportunities to book speaking engagements, radio and TV coverage, and so much more. From Book Signing to Best Seller shows the reader how.

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Overview

Book signing is high-impact, low-cost publicity at its best. The author will get advance book sales, better shelf display, virtually free advertising, recognition as the expert in the field, critical networking leads, opportunities to book speaking engagements, radio and TV coverage, and so much more. From Book Signing to Best Seller shows the reader how.

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Editorial Reviews

From The Critics
Make sure your book is seen and sold by conducting book signings and tours through the aid of Jo Condrill and John Slack's From Book Signing To Best Seller, a effective, "user friendly" title which focuses on low-cost promotion options. From Book Signing To Best Seller is important for any author who wants high sales and good promotion: it covers everything from organizing a first-time event to using seminars to follow up, and is packed with practical insider advice. Highly recommended.
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Product Details

  • ISBN-13: 9780966141436
  • Publisher: GoalMinds, Incorporated
  • Publication date: 8/1/2002
  • Pages: 146
  • Product dimensions: 5.50 (w) x 8.40 (h) x 0.50 (d)

Meet the Author

Jo Condrill has conducted successful book signings from coast to coast, including an 11-city tour. Condrill has served as a civilian leader in the Pentagon and on the Toastmasters International Board of Directors. John B. Slack is a consultant who has developed successful sales strategies and sales seminars for his varied businesses in northern California. He majored in Education, Sales and Marketing at the University of Kentucky and Memphis State.

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Table of Contents

Introduction xi
Part I On Location
Chapter 1 Focus on the Outcome 13
Define Objectives
Think It Through
Chapter 2 Know the Score 19
Aim for Success
Create Demand
Be Prepared
Chapter 3 Put on a Good Show 27
Reach Out
Create Excitement
Act Like a Star
Answer Questions
Heed Advice from a Bookseller
Enjoy Yourself
Chapter 4 Make Them Remember You 41
Sign Extra Books
Think Strategically
Give Them Goodies
Part II Behind the Scenes
Chapter 5 Plan Your Project 49
Know the Essentials
Bring on the Support Team
Assemble Your Materials
Chapter 6 Make Contact 61
Study Your Approach
Gather Your Courage
Recognize Success
Confirm the Agreement
Coordinate Events
What More Can You Do?
Chapter 7 Expose Yourself 73
Capitalize on Good Relationships
Create Great News Releases
Use the Internet
Get the Interviews
Learn How to Be Interviewed
Stay Sharp on Telephone Interviews
Dress for Success
Part III On the Road
Chapter 8 Save Your Money 97
Select Low Cost Lodging
How to Find Places to Stay
Consider Dining Options
Keep Impulse Buying in Check
Stay Alert
Chapter 9 Become a Road Warrior 109
Check Out Options
Develop a Trip Book
Here's How
Keep Records
Know What and How to Pack
Use Free Time Wisely
Chapter 10 Complete an After Action Report 121
Calculate Return On Investment
Record Lessons Learned
Celebrate Success
Appendix
A Telephone Contact 127
B Checklists 128
C Itinerary and Expense Log 134
About the Authors 135
Bibliography 136
Index 139
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted June 19, 2001

    A must for all authors

    From Book Signing to Best Seller, An Insiders Guide to Conducting a Successful Low-Cost Book Signing Tour by Jo Condrill and John B. Slack, Goal Minds, 139 S. Beverly Drive #222,Beverly Hills Ca 90212 Book review by maryanne raphael, writers world From Book Signing to Best Seller shows authors an inexpensive but highly effective way to promote a book. You learn how to prepare and conduct a publicity tour with the best results at the least expense. Jo Condrill has conducted successful book signing tours from coast to coast and John B. Slack is well known for his business sales strategies and seminars. Together, these two authors have created a powerful book. They take you from being a new author planning your first book tour to being a successful author whose book is in demand, perhaps even a best seller. Here is a step by step plan for anyone trying to publicize a book. Jo and John help you choose the location and date for your event, show you how to tie your book event into a national holiday, or a major news report, and help you use the internet to publicize yourself and your book. In today¿s book marketing world most published writers are learning that if their work is to have any kind of shelf life it¿s up to them to promote it. This book is all you need to get started. From Book Signing to Best Seller is a must for any author whether the book is self-published or published by a major New York publisher.

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