From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand

From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand

by Serge Timacheff, Douglas Rand
     
 

Written by two of the world's most sought-after experts on Web brand development, From Bricks to Clicks arms managers and executives at established brick-and-mortar brands with a proven five-step approach to successful online branding.See more details below

Overview

Written by two of the world's most sought-after experts on Web brand development, From Bricks to Clicks arms managers and executives at established brick-and-mortar brands with a proven five-step approach to successful online branding.

Product Details

ISBN-13:
9780071371896
Publisher:
McGraw-Hill Companies, The
Publication date:
06/01/2001
Pages:
303
Product dimensions:
6.23(w) x 9.26(h) x 1.16(d)

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