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From the Publisher"This book will appeal to those searching for a general overview of America's most popular medium of ideas, culture and communication."
"Drawing important connections between viewing choices and changing consumer expectations, a fine history presents a logical set of transitions between themes and delivery choices based on programming history."
"Roman (film and media studies, Hunter College, CUNY) outlines the history of American television programming from its beginnings as an experimental spinoff of radio broadcasting to its current role as an omnipresent and, arguably, omnipotent force of media and culture."
Reference & Research Book News
"A member of the Hunter College (CUNY) faculty, Roman takes a topical rather than chronological approach, and thus is better able to pull out some of the key themes….[R]oman does well by staying on example programs long enough to make a point and illustrate larger trends."
CBQ Communication Booknotes Quarterly