From Design Into Print: Preparing Graphics and Text for Professional Printing [NOOK Book]

Overview

A designer in New York creates a beautiful design but when she prints it the colors become muddy. An art director in Seattle sends a file to the print shop, and they call him to say the job won’t print. The editor of a college paper can’t figure out why all the pictures in the paper are jagged. And a freelance designer is Chicago needs to bid on her first print job. Linescreen, DPI, CMYK, RIPs, bleeds, spots, and spreads: Why didn’t they teach ...
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From Design Into Print: Preparing Graphics and Text for Professional Printing

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Overview

A designer in New York creates a beautiful design but when she prints it the colors become muddy. An art director in Seattle sends a file to the print shop, and they call him to say the job won’t print. The editor of a college paper can’t figure out why all the pictures in the paper are jagged. And a freelance designer is Chicago needs to bid on her first print job. Linescreen, DPI, CMYK, RIPs, bleeds, spots, and spreads: Why didn’t they teach this stuff in design school?

Sandee Cohen comes to the rescue, whether you’re producing your first newsletter or you’re an experienced graphic designer who needs to come up to speed on professional-level printing. She’ll tell you how to make your desktop printer behave, and will take the mystery out of dealing with print providers. You’ll learn all the necessary techniques, the terminology, and the rules of printing (and when you can break them). It’s like having your own production manager standing over your shoulder. The copious information in From Design Into Print will have your designs looking as stunning in print as they do on your monitor.

This book will help you:
  • Choose the right desktop printer for your needs
  • Finally understand resolution
  • Get the results you want from page-layout and image-editing applications
  • Find the best stock images
  • Know what to expect when RGB colors convert to CMYK
  • Figure out your fonts
  • Preflight your work
  • Sound smart when talking to a print shop
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Product Details

  • ISBN-13: 9780132104098
  • Publisher: Pearson Education
  • Publication date: 4/21/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 336
  • Sales rank: 933,807
  • File size: 8 MB

Meet the Author

Sandee Cohen has been an instructor in desktop publishing for over twenty years, teaching at New York University, Parson's School of Design, New School University, and many publishing houses and design studios all over the United States. She is the senior contributing editor to InDesign Magazine, and a popular speaker at many InDesign and publishing conferences around the world. In addition to authoring several editions of InDesign: Visual QuickStart Guide, she is co-author of Real World Adobe Creative Suite 2, Adobe Acrobat 5 Master Class, and The Non-Designer’s Scan and Print Book.
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Sort by: Showing all of 2 Customer Reviews
  • Posted August 17, 2009

    very resourcefull

    I barely write reviews on what I read, even though I read them when I am considering buying a new book.
    I decided to comment on this one becuase it is a book with a lot of information, tips and has been very usefull for me. Every chapter teaches something new and it is great that years of experience are put in a book so that you do not make mistakes when you are starting printing your designs.
    I started designing some ads that I have to send to magazines.
    I definitely recomend this book for Graphic designers.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 27, 2011

    No text was provided for this review.

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