From Hegel to Madonna: Towards a General Economy of "Commodity Fetishism" / Edition 1

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Overview

Moves from the discourses of dialectical negation to cultural-populist affirmation--that is, from Hegel to Madonna Studies--in order to envision a mode of critique that can persuasively describe and explain the cultural contradictions of late capitalism.
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Editorial Reviews

Booknews
Presents a genealogical survey of the discourses of negation and affirmation associated with the work of Hegel, Adorno, Deleuze, and Guattari, and then turns to the problem of a general economy of commodity-fetishism, drawing on the work of Marx, Freud, and Baudrillard. Offers a dialectical mode of critique that accounts for the cultural contradictions of postmodernism, and analyzes Madonna's career and the academic reception of her work. Of interest to students and scholars in Marxism, cultural studies, and mass communication. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9780791435403
  • Publisher: State University of New York Press
  • Publication date: 12/28/1997
  • Series: SUNY series in Postmodern Culture Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 224
  • Product dimensions: 5.90 (w) x 8.97 (h) x 0.55 (d)

Table of Contents

Credits

List of Abbreviations

Excursion: Triptik

Introduction: From Adorno to the Clash

"Into the Groove": Dance, Distraction, Reproduction

The Body in Adorno, Adorno's Body

The Body in Dance

After Hegel: From Adorno to Barthes

General Economics

The Work of Affirmation

Psycho-Marxism

Vox Pop Theory

Part One:
From Negation to Affirmation

Working in and for the Negative: On Hegel's Dialectic

Late Hegelianism: On Adorno's Negative Dialectics

Affirming Affirmation: On Nietzsche and Deleuze and Guattari

Transit: From Negation/Affirmation to Critical Affirmation

Part Two:
The Commodity-Body-Sign

Turn: From "Affirmative Culture" to the Hysteria of Castration

Freud, Marx, Baudrillard, or That "Surplus" Which Is Sign-Value

Commodity-as-Art, Art-as-Commodity: Warhol's Coca-Cola Bottles, Shoes and Soup Cans

Hard-Core Commodity Aesthetics: Warhol's Sticky Fingers and the Popular-Cultural Phallus

Marx after Baudrillard: The Commodity-Body-Sign

Consumption Redux : Cultural Populism, Consummativity, and the Consumptive "Beast of Burden"

Marx avec Duchamp: Socialized Consumption and De-Commodification

Return: Contradiction, Circulation, and the Production of Sign-Value

Transit: (M)TV, The Art-Commodity in an Age of Electronic Reproduction

Part Three:
The Case of "Madonna Studies"

Corpus Delicti : The Rise of Madonna Studies

Madonna Overdrive: The Star Commodity-Body-Sign

Body of Evidence: The Fatality of Madonna Studies

Coda

Notes

Bibliography

Index

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