From Idea to Success: The Dartmouth Entrepreneurial Network Guide for Start-Ups / Edition 1

From Idea to Success: The Dartmouth Entrepreneurial Network Guide for Start-Ups / Edition 1

by Gregg Fairbrothers, Tessa Winter
     
 

Founding a company on a promising idea is serious business. It’s risky, it takes hard work, and it can be a long time before you turn a profit. Entrepreneurship is also extraordinarily exciting, and the rewards—when they come—are many. But only if you do it right.

In From Idea to Success, Gregg Fairbrothers, Tuck School of Business

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Overview

Founding a company on a promising idea is serious business. It’s risky, it takes hard work, and it can be a long time before you turn a profit. Entrepreneurship is also extraordinarily exciting, and the rewards—when they come—are many. But only if you do it right.

In From Idea to Success, Gregg Fairbrothers, Tuck School of Business professor and founder of the DEN, Dartmouth College’s Entrepreneurial Network, guides you through the process, so you can avoid common mistakes and seize opportunities many entrepreneurs miss. Learn how to:

  • Focus your idea for a product or service
  • Protect your idea
  • Know your market
  • Develop a business plan
  • Identify your competition
  • Avoid legal problems
  • Sell your product
  • Manager your finances

Make your vision a reality. Whatever your idea is—from major technology innovations to consumer products or services to social enterprises—learn here how to make the most of it.

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Product Details

ISBN-13:
9780071760799
Publisher:
McGraw-Hill Professional Publishing
Publication date:
07/19/2011
Pages:
416
Sales rank:
1,478,650
Product dimensions:
6.20(w) x 9.10(h) x 1.40(d)

Table of Contents

Introduction; SECTION 1- The Framework; Chapter 1: Who is the Entrepreneur?; Chapter 2: The Right Words to Say; Chapter 3: What's the Idea?; Chapter 4: Thinking About the Market; Chapter 5: Intellectual Property and Licensing; Chapter 6: Execution and Risk; SECTION 2- Building Your Idea; Chapter 7: Building a Business Plan; Chapter 8: The Founding Team/ Chapter 9: Building Boards; Chapter 10: Hiring People; Chapter 11: Your Competition; Chapter 12: On Money; SECTION 3- Managing the Company; Chapter 13: Keeping it Legal; Chapter 14: Non-profits and Social Entrepreneurship; Chapter 15: Everything's Negotiable; Chapter 16: On Sales and Selling; Chapter 17: Communication; Chapter 18: Making a Decision; Chapter 19: Accounting and Finance; Chapter 20: Correcting Your Course; Chapter 21: Growth, Incentives, and Change; Chapter 22: Liquidity; Conclusion

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