From Kitchen to Market: Selling Your Gourmet Food Specialty

Overview

Grab a slice of the $39 billion specialty food pie with this updated, ultimate resource for gourmet food entrepreneurs.

The specialty food industry is THE proven vehicle for entry-level food distribution in the United States. Retail sales of specialty foods averaging an annual growth rate of more than 7 percent presents, to some, a great opportunity—to others, a formidable challenge.

Your ability to make your mark in the industry, establish ...

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Overview

Grab a slice of the $39 billion specialty food pie with this updated, ultimate resource for gourmet food entrepreneurs.

The specialty food industry is THE proven vehicle for entry-level food distribution in the United States. Retail sales of specialty foods averaging an annual growth rate of more than 7 percent presents, to some, a great opportunity—to others, a formidable challenge.

Your ability to make your mark in the industry, establish your independence, achieve success, and acquire wealth depends on how effectively you prepare, according to Stephen Hall, a long-recognized specialty food marketing professional.

In From Kitchen to Market: Selling Your Gourmet Food Specialty, Hall outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance. Whether you own your own business or you are thinking about starting one, From Kitchen to Market will show you how to:

  • Identify a winning product and its most appropriate markets.
  • Get your product ready to market.
  • Advertise, promote, and sell your product.
  • Create your own success niche.
  • Professionalize your business.

Also included is updated information about the role of the Internet, health and organic food markets, the latest government regulations and technological advances, and contact information for dozens of valuable resources.

Learn the secrets of successfully launching a gourmet food product in the $30 billion specialty food marketplace. From Kitchen To Market delivers proven strategies for successful packaging, pricing, positioning, and promotion. You'll get "inside" industry tips to maximize product exposure and profits.

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Editorial Reviews

Library Journal
How many of us have toyed with the idea of selling our favorite family recipes? The growing number of specialty food products on the market strongly suggests that people are doing more than just toying with the idea. Hall, a food industry consultant, has created a thorough guide to food marketing that is sure to help food entrepreneurs at all levels, from the rank beginner to the most experienced. Hall clearly points out possible pitfalls and concerns as he takes the reader step by step through the entire marketing process, offering guidelines on market research, packaging, pricing, and advertising. Interesting vignettes on actual successes and failures allow a realistic view of possible scenarios. The appendixes, which make up a good portion of the book and list trade shows, journals, associations, sample forms, and so forth, are a terrific quick resource that significantly enhance this already strong and well-written guide. Strongly recommended for public and academic libraries.-- Margaret B. Bartlett, Rochester Inst. of Technology, N.Y.
Booknews
Before you cook up cases of jam to offer to local markets, Hall's guide will provide hard-headed advice and practical instruction to make the venture work. He gives the reader a thorough grounding in the food industry; the reality of territory; primary markets; start-up cost analysis; carrying out market research; developing the product; marketing guidelines<-->including sales literature, publicity, trade shows, advertising, and mail order; and how to run a business. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780793199976
  • Publisher: Kaplan Publishing
  • Publication date: 6/1/2005
  • Series: From Kitchen to Market: Selling Your Gou
  • Edition description: REV
  • Edition number: 4
  • Pages: 288
  • Product dimensions: 7.50 (w) x 8.80 (h) x 0.60 (d)

Meet the Author

Stephen F. Hall is president of Food Marketing International, where he coaches new specialty food firms on how to grow their businesses. He is the managing editor of the quarterly Food Entrepreneur newsletter and e-zine (2,000 readers), writes industry research reports, conducts specialty food marketing workshops nationwide, and is an active promoter of the National Association for the Specialty Food Trade.

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Table of Contents

Ch. 1 Understanding the food industry 1
Ch. 2 Getting ready to market 17
Ch. 3 Taking your product to market 81
Ch. 4 Running your business 147
Ch. 5 Creating your own success niche 163
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted October 11, 2007

    BEST for people serious about starting a business

    This book is best for giving you big pictures of food-business statr-ups. If you are serious about getting into food business, especially specialty, snack, and you have no knowledge about food industry, you must read this book. You will al least see what you are getting yourself into.

    Was this review helpful? Yes  No   Report this review
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