From Lifeguard to Sun King: The Man Behind the Banana Boat Success Story

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From Lifeguard to Sun King is a compelling account of the life of Robert Bell; the founder of the Banana Boat sun care brand and one of America's most innovative entrepreneurs. Bell and his co-author Joe Carlen recount how and why his unique approach to product development, distribution, and marketing led him from the lifeguard chair to the throne of the "Sun King": The man who created the Sun Care industry and built a consumer products empire. However, with all its shocking and frequently humorous anecdotes, ...
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Overview

From Lifeguard to Sun King is a compelling account of the life of Robert Bell; the founder of the Banana Boat sun care brand and one of America's most innovative entrepreneurs. Bell and his co-author Joe Carlen recount how and why his unique approach to product development, distribution, and marketing led him from the lifeguard chair to the throne of the "Sun King": The man who created the Sun Care industry and built a consumer products empire. However, with all its shocking and frequently humorous anecdotes, this business autobiography is about much more than dollars and cents. It is the story of a man who overcame all obstacles to reach "impossible" dreams while having plenty of laughs along the way!
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Product Details

  • ISBN-13: 9780832950148
  • Publisher: New Win Publishing, Incorporated
  • Publication date: 4/2/2008
  • Pages: 160
  • Product dimensions: 6.31 (w) x 9.06 (h) x 0.70 (d)

Meet the Author

Once a middle class kid with poor grades and a rebellious streak, Bell, the founder of the Banana Boat sun care empire, became the model of success. After several mishaps, he started to focus his youthful energies on football and, later, business. Building Banana Boat from, literally, a garage operation to a global consumer products giant, Bell made several fortunes in the sun care industry. His introduction of high SPF sunscreens and other innovations put his products on the front line in the battle against skin cancer; a cause he remains deeply committed to. Honored by Presidents Clinton and George H. W. Bush, Bell is among America's top business leaders.
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Table of Contents

Chapter 1: Street Smart

My childhood and adolescence; growing up and coming of age in Miami.

Chapter 2: Banana Who?

The origins of the Banana Boat brand and how the business got started.

Chapter 3: Get on the Boat

Establishing successful distribution and growing the company into a regional success.

Chapter 4: Setting Sail

Our move up to Orlando and the rapid expansion of our national distribution.

Chapter 5: Sunscreen and Seeing Green

The development of our legendary high SPF and Aloe-based products.

Chapter 6: Going Bananas

The brand's rapid growth into an international phenomenon, the 1988 Olympics, and unexpected challenges.

Chapter 7: Sun King

Attaining mega-success as an industry leader and selling part of my equity in the company.

Chapter 8: Sailing Away

The drama and intrigue behind the sale of my remaining ownership.

Chapter 9: Captain Without a Boat

Coping with my sister's cancer and trying to find balance.

Chapter 10: Sea & Ski and Success

Reviving a once-legendary sun care brand and cashing out for the third time.

Chapter 11: The Thrill of the Deal

My involvement with high profile real estate and private equity investments.

Chapter 12: Nothing Like the Sun

The growing importance of sun care innovations in the 21st century.

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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted March 19, 2008

    The Ultimate How-To for Entrepreneurs

    What I loved about this book was how Bell used his story to show core business principles. These are principles that have an impact on all entrepreneurs. I've read a lot of business biographies and this is definitely in the top 5.

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  • Anonymous

    Posted March 16, 2008

    Set Sail on this Boat!

    Robert Bell's story is well told and compelling! If you want to understand how a great idea and a little hutzpah...OK, a lot of hutzpah!....can make or break a business, buy and read this book! Highly recommended!

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