From Mad Men To Modern Marketing: How Marketing Leaders Can Dramatically Improve Results

by Michelle Stansbury

Overview

Audiences loved watching the compelling world of advertising depicted in Mad Men, where we were captivated by the masterful art of persuasion and creativity. But is a riveting campaign pitch enough in today's results-oriented marketing landscape? Success lies in learning from the foundation of storytelling we saw in Mad Men and combining it with modern tools and know-how. From Mad Men To Modern Marketing teaches today's marketers how to use branding and tailored messages to differentiate from competitors, leverage data and market research, and integrate a cohesive strategy across marketing channels.

Product Details

ISBN-13:	9781966168072
Publisher:	Indie Books International
Publication date:	01/01/1900
Sold by:	Barnes & Noble
Format:	eBook
Pages:	102
File size:	9 MB

About the Author

Michelle Stansbury is an award-winning public relations professional with twenty years of experience in communications. She leads Little Penguin PR, a San Diego-based boutique public relations company. Clients work directly with Michelle on everything from strategy to execution, receiving industry-leading experience without the 'agency' price tag. Little Penguin PR builds credibility, generates positive press and media exposure, and increases company visibility. PR campaigns are laser-focused on goals, resulting in impressive coverage that turns quick wins into long-term brand value.