From Strategy to Change: Implementing the Plan in Higher Education / Edition 1

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From Strategy to Change builds on the foundation of Daniel James Rowley's classic books Strategic Change in Colleges and University and Strategic Choices for the Academy. Written in collaboration with Herbert Sherman, this newest book goes beyond the first two and expands on Rowley's unique vision of strategic planning.From Strategy to Change offers college and university presidents, chancellors, administrative officers, planning officers, and governing boards the information they need to take the next critical step after formulating a strategic plan. This essential resource includes a concise, process-oriented model and demonstrates how to implement a strategic plan that will meet the needs of both the institution and the community. With clarity and wisdom, Rowley and Sherman reveal which strategies are most appropriate for colleges and universities, how these choices can be effectively implemented, and the challenges that campus leaders are likely to encounter.Comprehensive in scope, the book includes concrete suggestions for employing change procedures that are sensitive and responsive to the individuals who will be affected. The book also offers an instrument that leaders can use to determine the realistic parameters for change on their individual campuses. From Strategy to Change is filled with illustrative examples of colleges and universities that have successfully used Rowley's proven strategic planning process. These examples shows campus leaders how to implement a strategic plan that will address even the most complex challenges of today's academy such as the Information Age, the global economy, the expansion of technology, and the creation of a world-wide communications system. The Authors Daniel James Rowley is the chair of the Management Department at the Kenneth W. Monfort College of Business at the University of Northern Colorado, Greeley, Colorado. He is the coauthor of Strategic Change in Colleges and Universities and Strategic Choices for the Academy both from Jossey-Bass.Herbert Sherman is the director of the Professional Studies Division at Southampton College of Long Island University in Southampton, New York.

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Editorial Reviews

From the Publisher
"It is amazing that while sports teams of colleges and universitiesmeticulously plan their contests against their opponents, theirinstitutions' administrators don't spend nearly enough time oreffort in creating andimplementing a strategy. Institutions ofhigher education seem to be missing the requisite tools to developand activate their 'play book.' With this new age of globallyavailable real-time information, it becomes increasingly moreessential to have a map to help go over and around obstacles, avoidthe ever-present pitfalls, and effectively aid in selecting thebest route. Rowley and Sherman provide such tools in this excitingand comprehensive new book. I wish that when I was a departmentchair, president of a faculty senate, and dean that this superbwork was available. My function in planning would have been so mucheasier and more rewarding." (Barry R. Armandi, DistinguishedTeaching Professor, SUNY - Old Westbury)

"It represents a useful approach and orientation rather than aprescription." (Planning for Higher Education, 1/02)

Completes a trilogy by Rowley (business, U. of Northern Colorado, Greeley) by exploring how to implement the strategies for changes on college campuses that he sets out in the first two volumes. He and Sherman (professional studies, U. of Southampton, New York) show how the procedures of change can be made sensitive and responsive to people who are affected by them. They include detailed examples of actual strategic plans and the institutions that have implemented them. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9780787954314
  • Publisher: Wiley
  • Publication date: 4/18/2001
  • Series: Higher and Adult Education Series
  • Edition description: 1 ED
  • Edition number: 1
  • Pages: 384
  • Product dimensions: 9.00 (w) x 6.00 (h) x 1.00 (d)

Meet the Author

DANIEL J. ROWLEY is the chair of the Management Department at the Kenneth W. Monfort College of Business at the University of Northern Colorado, Greeley, Colorado. He is the coauthor of Strategic Change in Colleges and Universities and Strategic Choices for the Academy both from Jossey-Bass. HERBERT SHERMAN is the director of the Professional Studies Division at Southampton College of Long Island University in Southampton, New York.

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Table of Contents



The Authors.


Forces of Change and the Importance of Strategic Planning

A Basic Choice Model for Traditional Academic Organizations.

Extending the Model to Nontraditional and Alternative EducationalProviders.

Refining the Model for Enhanced Competitive Positioning.

Tools and an Instrument for Applying the Model.


The Hard Facts of Implementing Change.

Eleven Approaches to Implementing Successful StrategicChange.

Why Gradual Change is Most Effective.

The Human Factor in Strategic Change.

Navigation and Negotiation Strategies for Change Leaders.

Preserving and Nurturing Changes That Are Made.

From Strategy to Change: A Summary Perspective.

Resources:A. Miles and Snow's List of Strategic Variables.

B. Glossary of Terms.



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