From Strategy to Change: Implementing the Plan in Higher Education / Edition 1

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In From Strategy to Change-the last in a series-Daniel James Rowley comes full circle in defining his unique vision of the strategic planning process. Written with Herbert Sherman, From Strategy to Change shows how to take the next step after a strategic plan has been formulated. The authors clearly show how to implement a strategic plan that will meet the myriad challenges of today's complex higher education environment and spell success for the academy.

"It is amazing that while sports teams of colleges and universities meticulously plan their contests against their opponents, their institutions' administrators don't spend nearly enough time or effort in creating and

implementing a strategy. Institutions of higher education seem to be missing the requisite tools to develop and activate their 'play book.' With this new age of globally available real-time information, it becomes increasingly more essential to have a map to help go over and around obstacles, avoid the ever-present pitfalls, and effectively aid in selecting the best route. Rowley and Sherman provide such tools in this exciting and comprehensive new book. I wish that when I was a department chair, president of a faculty senate, and dean that this superb work was available. My function in planning would have been so much easier and more rewarding."

—Barry R. Armandi, Distinguished Teaching Professor, SUNY - Old Westbury

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Editorial Reviews

Completes a trilogy by Rowley (business, U. of Northern Colorado, Greeley) by exploring how to implement the strategies for changes on college campuses that he sets out in the first two volumes. He and Sherman (professional studies, U. of Southampton, New York) show how the procedures of change can be made sensitive and responsive to people who are affected by them. They include detailed examples of actual strategic plans and the institutions that have implemented them. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9780787954314
  • Publisher: Wiley
  • Publication date: 4/18/2001
  • Series: Higher and Adult Education Series
  • Edition description: 1 ED
  • Edition number: 1
  • Pages: 384
  • Product dimensions: 9.00 (w) x 6.00 (h) x 1.00 (d)

Meet the Author

DANIEL J. ROWLEY is the chair of the Management Department at the Kenneth W. Monfort College of Business at the University of Northern Colorado, Greeley, Colorado. He is the coauthor of Strategic Change in Colleges and Universities and Strategic Choices for the Academy both from Jossey-Bass. HERBERT SHERMAN is the director of the Professional Studies Division at Southampton College of Long Island University in Southampton, New York.

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Table of Contents

Figures, Tables, and Exhibits
The Authors
Pt. 1 A Framework for Assessing the Making Strategic Choices
1 Forces of Change and the Importance of Strategic Planning 3
2 A Basic Choice Model for Traditional Academic Organizations 25
3 Extending the Model to Nontraditional and Alternative Educational Providers 56
4 Refining the Model for Enhanced Competitive Positioning 85
5 Tools and an Instrument for Applying the Model 109
Pt. 2 Implementing Strategic Choices
6 The Hard Facts of Implementing Change 149
7 Eleven Approaches to Implementing Successful Strategic Change 172
8 Why Gradual Change Is Most Effective 194
9 The Human Factor in Strategic Change 217
10 Navigation and Negotiation Strategies for Change Leaders 245
11 Preserving and Nurturing Changes That Are Made 274
12 From Strategy to Change: A Summary Perspective 299
A Miles and Snow's List of Strategic Variables 321
B: Glossary of Terms 327
References 329
Name Index 341
Subject Index 345
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