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From the Edge of the World: Global Lessons for Personal and Professional Prosperity

Overview

A widely acknowledged expert in the field of marketing and consumer behavior, Roger D. Blackwell combines his years of research and teaching with the practical insights he has gained on the changing nature of the world to provide a stimulating look at the lessons that can be learned from world travel. Fast-paced, succinct, and filled with challenging ideas, From the Edge of the World takes readers on a fascinating and informative excursion to five continents to examine why some countries and companies prosper ...
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Overview

A widely acknowledged expert in the field of marketing and consumer behavior, Roger D. Blackwell combines his years of research and teaching with the practical insights he has gained on the changing nature of the world to provide a stimulating look at the lessons that can be learned from world travel. Fast-paced, succinct, and filled with challenging ideas, From the Edge of the World takes readers on a fascinating and informative excursion to five continents to examine why some countries and companies prosper while others do not. Blackwell describes which country has the fastest growing economy in the world, discusses whether Japan's sun is rising or falling, and presents new insights into the United States' North American neighbors, Canada and Mexico. Topics range from the future of Africa to who will emerge as the dominant world power in the twenty-first century. Blackwell also provides practical advice about vacationing in these countries, stressing how to turn such vacations into lessons for personal and professional prosperity. Illustrated with photographs from Blackwell's travels, the book compiles his observations of numerous cultures of the world. Blackwell then applies his ideas to many aspects of life, from finding a career in the age of unemployment to understanding the problems of crime, education, and cultural diversity. Focusing on improving our society's ability to "think globally," Blackwell demonstrates how the principles that make countries great can also be applied to families and individuals.
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Editorial Reviews

Library Journal
Blackwell, who teaches at Ohio State University and has written numerous textbooks on consumer behavior and marketing management, attempts something new with this title. He presents a personal commentary on some 14 countries, including Switzerland, South Africa, and the colony of Hong Kong, detailing what specific products and practices have brought them success. By presenting this grab bag of ideas from other lands, the author aims to inspire Americans to improve their personal and corporate life. Among the common elements for success he identifies a strong work ethic, an understanding of and devotion to a common set of societal values, and a refusal to settle for anything less than top quality. Written in a brisk, colloquial style, this book should find a place in both academic and public library business collections.-- Mary Chatfield, Angelo State Univ., Tex.
Booknews
A student centered introductory text outlining the major topics in numerical analysis and giving undergraduates clear direction in applying each theory. Evans (De Montfor U., Leicester, UK) thoroughly grounds students in the foundations before moving on to advanced applications in the solution of linear and non-linear equations, eigenvalue problems, approximation theory, quadrature, the numerical solution of ordinary and partial differential equations, and optimization. Each section contains exercises, selected hints, and answers. The appendices supply additional help by providing tables and equations for Gauss quadrature weights and abscissae, Patterson quadrature weights and abscissae, and Chabyshev polynomials. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780814206690
  • Publisher: Ohio State University Press
  • Publication date: 3/28/1995
  • Edition description: 2
  • Edition number: 2
  • Pages: 220
  • Product dimensions: 5.99 (w) x 9.07 (h) x 0.60 (d)

Table of Contents

Preface
1 To the Edge of the World and Beyond 1
2 Brussels: Capital of the World? 12
3 Japan: Clouds Cross the Rising Sun 22
4 Germany: The New Management Example 34
5 Going Dutch: A Date with Profitability 55
6 Poland: Star in the East 65
7 Hong Kong: On the Edge of the Orient 84
8 China: The Great Wall Is Now a Bridge 95
9 Switzerland: From the Top of the World 108
10 Singapore: Swiss Twin and Key to the Pacific Rim 119
11 South Africa: Hong Kong of Africa? 138
12 What is the Fastest Growing Economy in the World? 155
13 Peru: A Study in Contrasts 166
14 Canada: Vacation to Learn about Cross-Cultural Understanding 177
15 Mexico: Next NAFTA Neighbor? 186
16 Over the Edge 199
Bibliography 219
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