Library JournalBlackwell, who teaches at Ohio State University and has written numerous textbooks on consumer behavior and marketing management, attempts something new with this title. He presents a personal commentary on some 14 countries, including Switzerland, South Africa, and the colony of Hong Kong, detailing what specific products and practices have brought them success. By presenting this grab bag of ideas from other lands, the author aims to inspire Americans to improve their personal and corporate life. Among the common elements for success he identifies a strong work ethic, an understanding of and devotion to a common set of societal values, and a refusal to settle for anything less than top quality. Written in a brisk, colloquial style, this book should find a place in both academic and public library business collections.-- Mary Chatfield, Angelo State Univ., Tex.
BooknewsA student centered introductory text outlining the major topics in numerical analysis and giving undergraduates clear direction in applying each theory. Evans (De Montfor U., Leicester, UK) thoroughly grounds students in the foundations before moving on to advanced applications in the solution of linear and non-linear equations, eigenvalue problems, approximation theory, quadrature, the numerical solution of ordinary and partial differential equations, and optimization. Each section contains exercises, selected hints, and answers. The appendices supply additional help by providing tables and equations for Gauss quadrature weights and abscissae, Patterson quadrature weights and abscissae, and Chabyshev polynomials. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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