Front Row: Anna Wintour: What Lies Beneath the Chic Exterior of Vogue's Editor in Chief

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Overview

She's ambitious, driven, insecure, needy, a perfectionist—and she's considered the most powerful force in the more than $100 billion fashion industry. She's Anna Wintour, editor in chief of Vogue, the world's fashion bible. With her signature Louise Brooks bob, trademark sunglasses, and glamorous furs, she's a sexy international diva, gossiped about the world over. As famed designed Oscar de la Renta declares, "She's a star."

How did Wintour, who quit school over the length of her hemline, and who had no real writing or communication skills, rise to the pinnacle of the fashion magazine world? Based on scores of interviews with present and former friends ...

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Overview

She's ambitious, driven, insecure, needy, a perfectionist—and she's considered the most powerful force in the more than $100 billion fashion industry. She's Anna Wintour, editor in chief of Vogue, the world's fashion bible. With her signature Louise Brooks bob, trademark sunglasses, and glamorous furs, she's a sexy international diva, gossiped about the world over. As famed designed Oscar de la Renta declares, "She's a star."

How did Wintour, who quit school over the length of her hemline, and who had no real writing or communication skills, rise to the pinnacle of the fashion magazine world? Based on scores of interviews with present and former friends and colleagues, Front Row is the scrupulously researched, often shocking life story of this enigmatic icon—a candid portrait of a fashion-obsessed teenager in Swinging Sixties London who claws her way up the ivory tower in New York. It is also an intimate examination of Wintour's personal passions and needs, her loves lost and won, and her feuds and achievements. Anna Wintour's story is an inside look at one of the world's most influential women as well as the catty, competitive bitch-eat-bitch world of fashion. Meow!

Editorial Reviews

Alexandra Jacobs
If only for its verisimilitude, Front Row is an infinitely more satisfying Wintour treatise than that limply plotted bestseller; if Weisberger's heroine had taken a week off to groove at a Bob Marley concert, no one would've believed it.
— The Washington Post
Publishers Weekly
Already skewered in the 2003 novel The Devil Wears Prada, Wintour now gets a marginally more factual treatment in this latest unauthorized bio from celebrity trasher Oppenheimer (who's profiled Martha Stewart, the Clintons, Jerry Seinfeld, Barbara Walters and others). As in his previous works, Oppenheimer combs his subject's past, interviewing old school pals, ex-boyfriends, distant relatives, professional enemies, former colleagues and anyone else in possession of an ounce of dirt. Wintour has a reputation for being one of the nastiest women in both the fashion world and the realm of magazine publishing, a standing Oppenheimer bends over backward to bolster, dotting his pages with catty stories about her "calculated," "offensive" maliciousness (she'd buy clothes that were too small for her high school girlfriend, just so the girl would feel fat; later, at New York magazine in the early 1980s, she stole story ideas from colleagues). Although Oppenheimer clearly feels Wintour's notoriety is deserved, he does recognize her achievements: putting a model in jeans on the cover of Vogue, for example, when no one had dreamed of mixing denim with couture. If readers can ignore Oppenheimer's often over-the-top style ("The Wintour of British Vogue's discontent was about to begin"), they'll find some fun dish here. Photos. Agents, Dan Strone and Robert Gottlieb. (Feb.) Copyright 2005 Reed Business Information.
Library Journal
A biographer to the stars (e.g., Barbara Walters, Martha Stewart, the Clintons) takes on "Nuclear Wintour." Copyright 2004 Reed Business Information.
Kirkus Reviews
Gleefully vicious biography of a New York fashion icon. She edits the fashion world's bible but couldn't stay faithful to her husband. That's Oppenheimer's take on Wintour's life: five decades of ruthlessness leading inexorably to huge professional success and crashing personal failures. Oppenheimer (The Other Mrs. Kennedy, 1994, etc.) starts with Wintour's family, Wintour's adolescent rebellion, her parents' divorce, her many boyfriends, and her failure ever to graduate from college. At early jobs, she was miles ahead of the other girls in terms of ambition and style, as well as of cruelty (she was dubbed "bacon slicer" for her sharp tongue); more than one coworker also recalls that she couldn't write copy for her fashion spreads, a handicap she apparently never overcame. Oppenheimer gives equal time to her jobs and her men, here chronicling affairs and there pointing out, delightedly, that Anna spent two years at Bob Guccione's Viva magazine in the '70s. The story winds up in the present, presenting Anna at American Vogue (she'd been at British Vogue earlier), twisting S.I. Newhouse around her little finger. Her innovative styling is well documented, as is her slash-and-burn technique of assimilating magazine staff (her once-trusted, recently sabotaged personal assistant was happy to discuss specifics with the author). In fact, the number of sources willing to be interviewed and quoted by name is the best indication of Wintour's ability to command loyalty. There are details and revelations galore; unfortunately, the author's completist tendencies-recounting the number of buttons on Anna's high-school gym uniform, for example-bloat what could be a much more streamlined hatchet job. Allthe minutiae can't hide the fact that since Wintour herself declined to participate, her interior life remains unknown. Those looking for fashion-world dish won't quibble, since Oppenheimer otherwise offers such an in-depth look at Anna's "bitch-eat-bitch world."Agent: Dan Strone/Trident Media Group

Product Details

  • ISBN-13: 9780641875762
  • Publisher: St. Martin's Press
  • Publication date: 2/7/2006
  • Pages: 400
  • Product dimensions: 6.10 (w) x 8.98 (h) x 1.11 (d)

Meet the Author

Jerry Oppenheimer has been writing definitive, bestselling biographies of American icons since the mideighties. His subjects have included Martha Stewart, Bill and Hillary Clinton, Ethel Kennedy, Barbara Walters, Jerry Seinfeld, and Rock Hudson. He has worked in all facets of journalism, from national investigative reporting in Washington, D.C., to producing TV news and documentaries.

Table of Contents

Acknowledgments xi
Prologue xv
1 Family Roots 1
2 A Teenage Bond 12
3 Swinging London 19
4 A Growing Independence 28
5 London Party Girl 36
6 Shopgirl Dropout 42
7 Finding Love at Harrods 51
8 Live-in Model 56
9 Making the Masthead 63
10 Family Affairs 76
11 Creative Energy 80
12 Meeting Mr. Wrong 84
13 Playing Hardball 94
14 Axed American Style 100
15 A Curious Betrayal 111
16 An Embarrassing Position 116
17 Complex Persona 132
18 Out in the Cold 139
19 The Chanel Affair 151
20 A Savvy Decision 158
21 New York by Storm 173
22 A Territorial Grab 181
23 Mister Big 191
24 In Vogue 203
25 Golden Handcuffs 211
26 Marriage Made in Heaven 220
27 Baby Makes Three 229
28 Anna's Guillotine 236
29 Lover, Friend, Mother 247
30 Beginning of the End 257
31 The Parking Lot 265
32 July Fourth Massacre 274
33 Anna and the Boss 282
34 Madonna, Di, and Tina 289
35 The Assistant 297
36 Fashion Battlefield 303
37 The Party's Over 314
38 An Affair to Remember 329
39 A New Life 345
Selected Bibliography 361
Author's Note on Sources 363
Index 365

Customer Reviews

Average Rating 4
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Sort by: Showing all of 9 Customer Reviews
  • Anonymous

    Posted December 31, 2011

    Informative

    I love fashiom so it was very cool to read aboit one of my role models, anna wintour. I think she is just a very buisness like person, and that shes not as mean as everyone thinks. I hope one day to be as succesful as her. I mean, if you are that succesful, you dont have to be kind and loving.

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  • Posted June 4, 2009

    Front Row by Jerry Oppenheimer

    This is a well-researched, well-written book that shows the true life of Anna Wintour, the editor of Vogue. The book was very engrossing and an easy read at that.

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  • Anonymous

    Posted July 13, 2005

    well researched....

    A global 'who's who' of the fashion world, this story reinforces the notion that it isn't important to have people skills and compassion to run a company - it's your 'aura'. In this case, Anna appears destined for exactly what she is doing - and apparently doing well. She has earned the technical side of her position. God bless the ravaged souls who serve her every day.....

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  • Anonymous

    Posted June 6, 2005

    She's an inspiration

    I'm wondering what her Myers-Briggs personality type is. When you can't please everyone, you might as well please yourself and your friends. It makes clear the importance of who you know -- mere talent and hard work are rarely enough. As my mother said about a friend who held the opposite view on an important issue, 'I focus on the things we have in common and her good qualities.' At least she's someone who would be an asset at a dinner party. Most people are starving at life's banquet table. She knows where to find soul food. The book itself is a good read. I'm impressed with the number of adjectives the author surrounds each 'name' with. Not a scrap of research seems to have been wasted, but nothing seems superfluous, either. Now I will see fashion magazines with a new eye, although I prefer trade publications.

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    Posted May 6, 2011

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    Posted September 27, 2011

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    Posted December 12, 2010

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