Frontiers of Electronic Commerce

Overview

There is a revolution taking place in electronic commerce! Global networking and other broadband technologies are being used as competitive weapons in today's businesses. There is an increasing demand for efficient collection, dissemination and processing of information due to various economic and market forces. Frontiers of Electronic Commerce is the complete introduction to many facets of electronic ...

See more details below
Available through our Marketplace sellers.
Other sellers (Paperback)
  • All (24) from $1.99   
  • New (5) from $17.25   
  • Used (19) from $0.00   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$17.25
Seller since 2008

Feedback rating:

(15)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
1996 Trade paperback New. No dust jacket as issued. Moderate age tanning Edges Glued binding. 850 p. Audience: General/trade.

Ships from: Orlando, FL

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$26.50
Seller since 2005

Feedback rating:

(27)

Condition: New
Reading, MA 1996 Soft Cover First Edition, 3rd Printing New in None As Issued jacket BRAND NEW Copy. Invaluable discourse on the multiple variables in electronic commerce. Book ... caters to senior, marketing, manufactureing & production, finance 7 accounting, information systems execustives, as well as entrepreneurs. Author Ravi Kalakota is Assistant Professor of Information Systems at the Graduate School of Business of the Univ of Rochester, and author Andrew Whinston is Professor of Information Systems, Computer Science of the Univ of Texas at Austin. Sound, comprehensive analysis of underlying concepts in computer-intensive business management. Considerable technological advances have taken place since publication of course, but book remains a seminal reference. Fine copy. Read more Show Less

Ships from: Berkeley, CA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$39.96
Seller since 2008

Feedback rating:

(169)

Condition: New
0201845202 BRAND NEW NEVER USED IN STOCK 125,000+ HAPPY CUSTOMERS SHIP EVERY DAY WITH FREE TRACKING NUMBER

Ships from: fallbrook, CA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
$65.00
Seller since 2014

Feedback rating:

(164)

Condition: New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
$65.00
Seller since 2014

Feedback rating:

(164)

Condition: New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by
Sending request ...

Overview

There is a revolution taking place in electronic commerce! Global networking and other broadband technologies are being used as competitive weapons in today's businesses. There is an increasing demand for efficient collection, dissemination and processing of information due to various economic and market forces. Frontiers of Electronic Commerce is the complete introduction to many facets of electronic commerce, and makes use of today's technology to solve business communications and computer-intensive business problems.



In conjunction with explaining the emerging technology and network infrastructure, the authors emphasize the business applications and mercantile strategies, challenges and opportunities of conducting business on the information superhighway. This book is aimed at the business person who wants to understand the revolution taking place in electronic commerce.

Read More Show Less

Editorial Reviews

Booknews
An introduction to the emerging technology of electronic commerce. Part I details the workings of network infrastructure and discusses consumer and organizational applications of the Internet. Part II overviews the technologies and regulations involved in designing electronic commerce applications, focusing on the World Wide Web. Part III deals with technologies such as software agents, broadband technology, and mobile and cellular networks. For students, investors, executives, managers, and other business professionals. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Read More Show Less

Product Details

  • ISBN-13: 9780201845204
  • Publisher: Addison Wesley Professional
  • Publication date: 1/15/1996
  • Pages: 809
  • Product dimensions: 6.19 (w) x 9.16 (h) x 1.37 (d)

Read an Excerpt

PREFACE:

Every individual or company that wants to make money and become the next Microsoft needs to understand the market potential, business implications, and technological foundations of electronic commerce. Recently, the CEO of a very large retail organization in Hong Kong asked us, "What is this electronic commerce everybody is talking about? How does it affect my organization's way of doing business? What sort of technical and business skills are needed to be successful?" These questions are not unique to one firm or one industry.

Clearly, companies and consumers are discovering that global networking and other technological innovations are powerful assets if used as competitive weapons in their day-to-day activities. These activities range from being entertained and educated by material on the USENET and World Wide Web to building a business serving customers on the Internet. These activities also permeate organizations where increased demands for the efficient collection, dissemination, and processing of information are evident because of various economic factors--global competition and other market forces--and consumer demands for high service and improved quality. These demands are forcing companies to integrate previously isolated "islands of automation" into coherent weapons.

This book is an introduction to the many facets of electronic commerce and is aimed at any person who wants to understand the changes taking place. It explains what electronic commerce is and what the various business strategies and management issues are, and it describes pertinent technology standards and protocols. The first part of the book is devoted to the networkinfrastructure and the second to business-related issues. In the third part of the book, we explain the key technological ideas that form the bedrock for the applications.

It can be argued that consumers or business professionals are not interested in technology per se but in solutions to their problems. In emerging topics like electronic commerce, however, business and technological issues are becoming increasingly inseparable. To truly understand available solutions and to choose the correct strategy for a given environment and application, there must also be some understanding of the underlying technology. It is also important to understand the implications of technological trends, as they will affect the management qualifications or skills that are needed, the character of jobs that will be created, and the type of high-tech training or credentials needed in the coming years.</.P>

It is often difficult to write a book about a fast-moving subject. Describing the past is relatively easy. Predicting the future with reasonable accuracy is possible if the discussion is based on a good understanding of the fundamentals. The real problem with the analysis of the present is that it tends be be out of date, and significant new developments are taking place almost every day in electronic commerce. We have tried to make the description of the present as robust as possible without tieing it too closely to any particular product or development. Our goal is simple: to provide a single source for persons interested in electronic commerce. Articles in magazines and newspapers can give a more up-to-date picture of events, but sometimes there is need for a book to pull everything together, to act as a single source of reference, and to separate the forest, trees, and wood.

Audience

This book is written for business professionals--students, investors, executives, developers, managers, and other professionals--seeking an understanding of the fit between electronic commerce technology and business applications. It can also serve as a text or professional reference for educators and business school students.

The style has been tailored to bring out the key points and reach those who feel intimidated by the jargon found in the current literature. The typical reader is assumed to have a background in technology that corresponds to the audience that reads the technology sections in popular newspapers such as the New York Times, Wall Street Journal, or Investor's Business Daily or weekly magazines such as Business Week, Time, or Newsweek. A number of chapters are of more general interest, and some portions of the book necessarily get technical. Readers with a casual interest can safely skip the technical chapters and still enjoy the rest of the book.

We also hope to reach engineers and other technology-oriented individuals, as many of the issues and problems raised are directly related to the design of software for business applications. A clearer understanding of the business issues will result in better system design and implementation.

What You Will Learn

We go beyond merely describing the latest technology; we examine in detail the underlying concepts and show how the pieces fit together in business applications. These applications will give you a practical understanding of how to exploit the synergy (and avoid the pitfalls) of the new technology.

This book covers a lot of ground and caters to diverse individual interests:

  1. For senior executives it lays out the key players--their capabilities and limitations--in the strategic convergence of technology (e.g., telecommunications, computing, and databases) and business (e.g., manufacturing, entertainment, and banking).
  2. For marketing executives it describes the radical changes taking place in advertising, real-time promotion, and new product introduction.
  3. For manufacturing and production executives it describes the implications of changes taking place in EDI and its role in supply chain management and integrated logistics.
  4. For the finance and accounting executive it lays out the developments in the area of electronic currency, secure electronic payments, and remittance, which form the basis for buying or selling products and services in the electronic world.
  5. For IS executives it introduces new technologies (e.g., structured and compound documents, software agents and mobile computing, networked multimedia databases, and security and encryption) that must be mastered to support their companies' entry into the world of electronic commerce.
  6. For entrepreneurs it describes various lucrative niches that are emerging such as interactive catalogs, CD-ROM publications, and targeted on-line newsletters and magazines.

Our examples and discussion unabashedly relate to the current business environment, management practices, systems, and programs. Our aim is to show that, when properly employed, these technologies offer astute managers new options for lowering costs, restructuring work flows, streamlining operations, and redefining their strategic focus. Those who ignore the opportunities, in contrast, will surely sacrifice competitive advantages to their more farsighted rivals.

Organization

This book is divided into three parts. Chapters 1 through 5 discuss the network infrastructure. We begin by introducing the concept of electronic commerce and the various types of consumer and organizational applications (Chapter 1). The Information Superhighway (I-way), which serves as the network infrastructure for electronic commerce, is introduced in Chapter 2. We compare and contrast the various network infrastructure alternatives: the various types of on-ramps being built for the Information Superhighway. We also discuss the immediate future and provide guidelines for experimenting with various access methods. The Internet, from its genesis in the 1960s to its rapidly changing configuration today, is then surveyed (Chapter 3), before we walk the potential implementor or user through the existing options for commercial Internet access (Chapter 4). Rounding off the discussion about network infrastructure are network and transaction security issues that concern both the individual consumer or the organization protecting its perimeter (Chapter 5).

Chapters 6 through 15 are a wide-ranging discussion of the business applications of the Information Superhighway and the Technologies, rules, and regulations involved in designing electronic commerce applications. We begin with the architectural framework for electronic commerce and focus on the World Wide Web as a technology infrastructure (Chapter 6). We then look at three broad applications of electronic commerce:

  • Consumer-oriented electronic commerce (Chapter 7) whose implementation requires on-line electronic payment systems (Chapter 8).
  • Inter-organizational electronic commerce (Chapter 9) whose implementation is based on the technology, protocols, and standards related to electronic data interchange (EDI) (Chapter 10).
  • Intra-organizational electronic commerce (Chapter 11), which is implemented on the concepts of corporate digital libraries and data warehouses (Chapter 12).

We then examine the emerging changes in marketing and advertising that have been facilitated by technology (Chapter 13). Chapter 14 discusses the development and implementation of electronic commerce interfaces, namely, interactive catalogs, directories, and information search and retrieval methods. We wrap up this section with an in-depth look at education on demand and issues related to intellectual copyrights (Chapter 15).

The last part of the book deals with the technological building blocks used in the construction of electronic commerce applications: software agents (Chapter 16); the Internet protocol suite with focus on Mobile IP, IP Multicast, and IPng (Chapter 17); and followed by desktop and broadband multimedia (Chapter 18). We take an in-depth look at emerging broadband telecommunications technology (Chapter 19) and mobile and cellular networks (Chapter 20). We conclude with a description of document technology: structured documents (Chapter 21) and active documents (Chapter 22).

Acknowledgments

Many people deserve our thanks for helping with this book. We are indebted to Susan Kutor who reviewed the manuscript and made innumerable corrections in structure, grammar, and style. We thank our reviewers: Wayne Hathaway, Jack Kessler, Edward Krall, Fred Patterson, Keith Porterfield, and Ting Vogel. We also thank our editors: Tom Stone, Debbie Lafferty, and Juliet Silveri. Acting on all of the comments we received was painful but has made this a better book. Of course, we bear the blame for any errors, not these intrepid readers.

Ravi Kalakota
kalakota@uhura.cc.rochester.edu
Andrew Whinston
abw@uts.cc.utexas.edu



0201845202P04062001
Read More Show Less

Table of Contents

Preface
1 Welcome to Electronic Commerce 1
2 The Network Infrastructure for Electronic Commerce 43
3 The Internet as a Network Infrastructure 85
4 The Business of Internet Commercialization 133
5 Network Security and Firewalls 177
6 Electronic Commerce and World Wide Web 215
7 Consumer-Oriented Electronic Commerce 253
8 Electronic Payment Systems 295
9 Interorganizational Commerce and EDI 333
10 EDI Implementation, MIME, and Value-Added Networks 369
11 Intraorganizational Electronic Commerce 403
12 The Corporate Digital Library 441
13 Advertising and Marketing on the Internet 475
14 Consumer Search and Resource Discovery 513
15 On-Demand Education and Digital Copyrights 553
16 Software Agents 595
17 The Internet Protocol Suite 629
18 Multimedia and Digital Video 659
19 Broadband Telecommunications 695
20 Mobile and Wireless Computing Fundamentals 729
21 Structured Documents 765
22 Active/Compound Document Architecture 791
References 811
Index 817
Read More Show Less

Preface

Every individual or company that wants to make money and become the next Microsoft needs to understand the market potential, business implications, and technological foundations of electronic commerce. Recently, the CEO of a very large retail organization in Hong Kong asked us, "What is this electronic commerce everybody is talking about? How does it affect my organization's way of doing business? What sort of technical and business skills are needed to be successful?" These questions are not unique to one firm or one industry.

Clearly, companies and consumers are discovering that global networking and other technological innovations are powerful assets if used as competitive weapons in their day-to-day activities. These activities range from being entertained and educated by material on the USENET and World Wide Web to building a business serving customers on the Internet. These activities also permeate organizations where increased demands for the efficient collection, dissemination, and processing of information are evident because of various economic factors—global competition and other market forces—and consumer demands for high service and improved quality. These demands are forcing companies to integrate previously isolated "islands of automation" into coherent weapons.

This book is an introduction to the many facets of electronic commerce and is aimed at any person who wants to understand the changes taking place. It explains what electronic commerce is and what the various business strategies and management issues are, and it describes pertinent technology standards and protocols. The first part of the book is devoted to the networkinfrastructure and the second to business-related issues. In the third part of the book, we explain the key technological ideas that form the bedrock for the applications.

It can be argued that consumers or business professionals are not interested in technology per se but in solutions to their problems. In emerging topics like electronic commerce, however, business and technological issues are becoming increasingly inseparable. To truly understand available solutions and to choose the correct strategy for a given environment and application, there must also be some understanding of the underlying technology. It is also important to understand the implications of technological trends, as they will affect the management qualifications or skills that are needed, the character of jobs that will be created, and the type of high-tech training or credentials needed in the coming years.</.P>

It is often difficult to write a book about a fast-moving subject. Describing the past is relatively easy. Predicting the future with reasonable accuracy is possible if the discussion is based on a good understanding of the fundamentals. The real problem with the analysis of the present is that it tends be be out of date, and significant new developments are taking place almost every day in electronic commerce. We have tried to make the description of the present as robust as possible without tieing it too closely to any particular product or development. Our goal is simple: to provide a single source for persons interested in electronic commerce. Articles in magazines and newspapers can give a more up-to-date picture of events, but sometimes there is need for a book to pull everything together, to act as a single source of reference, and to separate the forest, trees, and wood.

Audience

This book is written for business professionals—students, investors, executives, developers, managers, and other professionals—seeking an understanding of the fit between electronic commerce technology and business applications. It can also serve as a text or professional reference for educators and business school students.

The style has been tailored to bring out the key points and reach those who feel intimidated by the jargon found in the current literature. The typical reader is assumed to have a background in technology that corresponds to the audience that reads the technology sections in popular newspapers such as the New York Times, Wall Street Journal, or Investor's Business Daily or weekly magazines such as Business Week, Time, or Newsweek. A number of chapters are of more general interest, and some portions of the book necessarily get technical. Readers with a casual interest can safely skip the technical chapters and still enjoy the rest of the book.

We also hope to reach engineers and other technology-oriented individuals, as many of the issues and problems raised are directly related to the design of software for business applications. A clearer understanding of the business issues will result in better system design and implementation.

What You Will Learn

We go beyond merely describing the latest technology; we examine in detail the underlying concepts and show how the pieces fit together in business applications. These applications will give you a practical understanding of how to exploit the synergy (and avoid the pitfalls) of the new technology.

This book covers a lot of ground and caters to diverse individual interests:

  1. For senior executives it lays out the key players—their capabilities and limitations—in the strategic convergence of technology (e.g., telecommunications, computing, and databases) and business (e.g., manufacturing, entertainment, and banking).
  2. For marketing executives it describes the radical changes taking place in advertising, real-time promotion, and new product introduction.
  3. For manufacturing and production executives it describes the implications of changes taking place in EDI and its role in supply chain management and integrated logistics.
  4. For the finance and accounting executive it lays out the developments in the area of electronic currency, secure electronic payments, and remittance, which form the basis for buying or selling products and services in the electronic world.
  5. For IS executives it introduces new technologies (e.g., structured and compound documents, software agents and mobile computing, networked multimedia databases, and security and encryption) that must be mastered to support their companies' entry into the world of electronic commerce.
  6. For entrepreneurs it describes various lucrative niches that are emerging such as interactive catalogs, CD-ROM publications, and targeted on-line newsletters and magazines.

Our examples and discussion unabashedly relate to the current business environment, management practices, systems, and programs. Our aim is to show that, when properly employed, these technologies offer astute managers new options for lowering costs, restructuring work flows, streamlining operations, and redefining their strategic focus. Those who ignore the opportunities, in contrast, will surely sacrifice competitive advantages to their more farsighted rivals.

Organization

This book is divided into three parts. Chapters 1 through 5 discuss the network infrastructure. We begin by introducing the concept of electronic commerce and the various types of consumer and organizational applications (Chapter 1). The Information Superhighway (I-way), which serves as the network infrastructure for electronic commerce, is introduced in Chapter 2. We compare and contrast the various network infrastructure alternatives: the various types of on-ramps being built for the Information Superhighway. We also discuss the immediate future and provide guidelines for experimenting with various access methods. The Internet, from its genesis in the 1960s to its rapidly changing configuration today, is then surveyed (Chapter 3), before we walk the potential implementor or user through the existing options for commercial Internet access (Chapter 4). Rounding off the discussion about network infrastructure are network and transaction security issues that concern both the individual consumer or the organization protecting its perimeter (Chapter 5).

Chapters 6 through 15 are a wide-ranging discussion of the business applications of the Information Superhighway and the Technologies, rules, and regulations involved in designing electronic commerce applications. We begin with the architectural framework for electronic commerce and focus on the World Wide Web as a technology infrastructure (Chapter 6). We then look at three broad applications of electronic commerce:

  • Consumer-oriented electronic commerce (Chapter 7) whose implementation requires on-line electronic payment systems (Chapter 8).
  • Inter-organizational electronic commerce (Chapter 9) whose implementation is based on the technology, protocols, and standards related to electronic data interchange (EDI) (Chapter 10).
  • Intra-organizational electronic commerce (Chapter 11), which is implemented on the concepts of corporate digital libraries and data warehouses (Chapter 12).

We then examine the emerging changes in marketing and advertising that have been facilitated by technology (Chapter 13). Chapter 14 discusses the development and implementation of electronic commerce interfaces, namely, interactive catalogs, directories, and information search and retrieval methods. We wrap up this section with an in-depth look at education on demand and issues related to intellectual copyrights (Chapter 15).

The last part of the book deals with the technological building blocks used in the construction of electronic commerce applications: software agents (Chapter 16); the Internet protocol suite with focus on Mobile IP, IP Multicast, and IPng (Chapter 17); and followed by desktop and broadband multimedia (Chapter 18). We take an in-depth look at emerging broadband telecommunications technology (Chapter 19) and mobile and cellular networks (Chapter 20). We conclude with a description of document technology: structured documents (Chapter 21) and active documents (Chapter 22).

Acknowledgments

Many people deserve our thanks for helping with this book. We are indebted to Susan Kutor who reviewed the manuscript and made innumerable corrections in structure, grammar, and style. We thank our reviewers: Wayne Hathaway, Jack Kessler, Edward Krall, Fred Patterson, Keith Porterfield, and Ting Vogel. We also thank our editors: Tom Stone, Debbie Lafferty, and Juliet Silveri. Acting on all of the comments we received was painful but has made this a better book. Of course, we bear the blame for any errors, not these intrepid readers.

Ravi Kalakota
kalakota@uhura.cc.rochester.edu
Andrew Whinston
abw@uts.cc.utexas.edu



Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)