Frugal And Focused Tweeting For Retailers

Overview

Retailers are eager not to be left behind in the dust created by competitors who are active social networkers. Even big business is finding that Twitter is one of the most effective means of reaching large numbers of eager customers and communicating with them. But there is a knack for using it effectively. This "Frugal and Focused Tweeting for Retailers" book will get novices on the right Tweeting track and inspire veteran Tweeters with pin-point perfect Tweeting ideas and methods for integrating their efforts ...
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More About This Book

Overview

Retailers are eager not to be left behind in the dust created by competitors who are active social networkers. Even big business is finding that Twitter is one of the most effective means of reaching large numbers of eager customers and communicating with them. But there is a knack for using it effectively. This "Frugal and Focused Tweeting for Retailers" book will get novices on the right Tweeting track and inspire veteran Tweeters with pin-point perfect Tweeting ideas and methods for integrating their efforts with everything they do online and in their stores.
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Product Details

  • ISBN-13: 9781451546149
  • Publisher: CreateSpace Publishing
  • Publication date: 4/1/2010
  • Pages: 130
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.28 (d)

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Sort by: Showing all of 2 Customer Reviews
  • Posted July 15, 2010

    A must read for Twitters

    Frugal and Focused Tweeting for Retailers - Review by Martha A. Cheves, Author of Stir, Laugh, Repeat

    'Once upon a time in the early days of Twitter everyone said, "I don't get Twitter." Time magazine reported that the CEO of Twitter agreed that most people don't get Twitter when they first start using it. In fact, he said he didn't get Twitter when he first floated it as a new social network on the Web.'

    If you have a computer, television or even a friend who has a computer, you've heard of Twitter. It's has to be one of the most talked about networks in cyber space. I can't even imagine how many people are members of this "say it in 140 characters or less" site. I know that I'm a member that had no idea at to what it was really all about. In the beginning I saw Twitter as a site where I could meet someone, post my message of "Hi, how you doing?" Get an answer back from them "Fine, how are you?" And that was about it. After playing around on the site for a while I found its use of notifying people when I posted book reviews to my site A Book and A Dish or new recipes to my site Stir, Laugh, Repeat. But after reading Frugal and Focused Tweeting I found that I've really missed the boat on it's true purpose. promoting yourself and your product(s).

    Frugal and Focused Tweeting teaches the importance and uses of hashtags, avatars, direct messages, follows and followers. It explains the importance of taking those 140 characters allowed and making them into eye catchers. You'll learn what a moniker, an HTML and a RSS Feed is and how they can help you and your business. The Author even gives you connections to other sites that will not only help on their own but also work with Tweeter to improve your visibility.

    Twitter is a network that is used by millions with any and/or all of them being potential customers. It's a site that you can easily take full advantage of for many your promotional needs. And I've found Frugal and Focused Tweeting for Retailers to be the best source for finding Tweeter's uses as well as how to find and use then. And best of all, Frugal and Focused Tweeting for Retailers is written in "English" not "computerish."

    2010
    HowToDoItFrugally Publishing
    129 Pages
    ISBN# 9781451546149

    Review Stir, Laugh, Repeat at Amazon.com Stir, Laugh, Repeat

    Was this review helpful? Yes  No   Report this review
  • Posted May 4, 2010

    more from this reviewer

    A Twitter Guide for Retailers and Others

    While this small book talks about Tweeting for retails, by anyone wanting to learn more about Twitter can use the tools that are available to make Twitter work better for your specific needs, not just retailers.
    Frugal and Focused Tweeting for Retailers is more than just about Twitter, it is about an approach to social media that businesses, entrepreneurs, or anyone interested in Internet marketing should read. Whether you are new or experienced in social media, there are still things to learn about Twitter found in Frugal and Focused Tweeting for Retailers.

    Retailers can learn new ways of promotion for their shops in Frugal and Focused Tweeting for Retailers. A retailer can have their employees use twitter for branding the business, and so can entrepreneurs with some simple techniques found in this book. I know I have, and I plan to implement some of them as time allows.

    The one thing not mentioned in this book is that if you are not careful, Twitter can become addictive to the point of becoming a detriment to your day. For retailers and entrepreneurs it can be a way to remain in contact with your customers, and to let more people know about you and your business.

    You must also be aware of Twitter etiquette; you do not want to seem spamy on social media, Frugal and Focused Tweeting for Retailers to the rescue. Before you get too involved in Twitter, reading this book will give you some understanding of Twitter etiquette, which can translate to other social media sites.

    I found this book easy to read, small at 129 pages, but full of pertinent information for anyone wish to enhance their Twitter presence.

    Was this review helpful? Yes  No   Report this review
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