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Irwin ZuckerIrwin Zucker, founder and President of Promotion in Motion
This tome is sensational--it may drive professional PR people out of business, but that's okay...some of us charge too much, anyhow.
Posted June 11, 2009
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Are you a novice or established writer wondering if you are doing all you should to promote yourself and your book?
I thought sure I was on top of things until I read The Frugal Book Promoter: How to Do What Your Publisher Won't by Carolyn Howard-Johnson. For starters, I thought I needed to have my book published before I could put together a media kit. I found out that I am wasting precious time by waiting. This book goes through the steps to help you build your kit using the credentials you've gained through your writing; it even tells you the order in which your kit should be assembled.
How about pitching to a publisher; do you feel confident you'll do the best you can to win that publisher over? Ms. Johnson makes it easy and explains the differences between pitching the media, the reader and the publishing industry.
Do you know what a tag line is and why you need one; how about branding? A professional mailing list was never on my radar until I read this book. Do you know who to place on yours?
The Frugal Book Promoter: How to Do What Your Publisher Won't contains chapter after chapter of incredible information, everything from choosing the right conference, advice on signing contracts and what to do afterward; whether or not to hire a publicist and how to get reviewed by the "biggies".
I could go on and on, so impressed am I with yet another whopping success for Ms. Howard-Johnson. This book belongs on every writer's resource bookshelf and I highly recommend you add it to yours.
Jozette Aaron is editor-in-chief and publisher of DeSilva's News, a five star, international writer's newsletter. She is published in multiple anthologies and maintains several websites. Visit http://jozette.webs.com to learn more and to subscribe to her newsletter.
1 out of 1 people found this review helpful.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted November 7, 2009
Okay, I wasn't so young but I was as an author when I was desperately rummaging through the shelves of a local Barnes and Nobles. I had just finished writing my second book and published my first. I had read numerous books on getting published and had made Richard Curtis my guru on that. Now I needed something else...something that spoke to a new writer withe little money.
This book was just the thing for me to get an idea of where to go next and to comfort my spirit that was rapidly learning that just writing a good book was not going to make me suddenly hoisted on the shoulders of the publishing world and hailed the next Haywood Smith or Pat Conroy. No, I was going to have to get off my duff and do some promotion. Carolyn gave me the "atta girl" and guidance I needed, then a boot out the door to work. That being said the next book I bought was A TIME IN PLACE. I was really into BIG LOVE at the time an was astounded at the range and diversity of Howard-Johnson. She has been such and inspiration to me, and I find myself constantly recommending her.
Posted June 6, 2009
Great Ideas for the Novice, May 24, 2007
I'm really enjoying reading THE FRUGAL BOOK PROMOTER. I found Carolyn's book online when the host of CALLING ALL AUTHORS, Valerie Connelly, suggested I read it to help with publicity of my book, RIGHT TO RECOVER: Winning the Political and Religious Wars Over Stem Cell Research in America. I am only half way through my reading of the THE FRUGAL BOOK PROMOTER and I've gathered enough information to map out my publicity plan.
Since the author is responsible for promoting her own book, I suggest Carolyn's helpful book to anyone who is considering publishing a book regardless of what publishing method you use.
Posted November 14, 2008
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After wading through half a dozen cut and paste marketing books, I found it refreshing to read Carolyn Howard-Johnson¿s down to earth approach to book promotion. The Frugal Book Promoter is the real deal, easy to read and easy to apply.<BR/>In her PR Primer she says, ¿Don¿t publicize your book; instead ¿brand¿ yourself.¿<BR/>In other words don¿t be a one pony show, after all you might write another book or invent something you¿d like to promote.<BR/>Frugal is filled with easy to understand marketing tips along with how to use postcards, get book reviews and Media interviews. There¿s also a chapter on E-Books.<BR/><BR/>Tom Barnes author of `The Hurricane Hunter¿s and Lost in the Bermuda Triangle.¿Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted February 21, 2007
What can I say about this book that hundreds of other authors haven¿t? As a writer and self-publisher, the onus has always been on me to promote my own books a task I¿ve always found extremely difficult and laborious. I¿m a writer and photographer, not a sales and marketing expert. I hate feeling like I¿m talking to someone just to sell them something, or boast about my fantastic book. I always imagine them thinking, ¿Of course you would say it¿s good, you wrote it!¿ And like most writers, I want to write, not be a salesman. But Carolyn Howard Johnson has shown me a whole new way to not only promote, but make it fun and tie it in with the thing you are passionate about: writing! The Frugal Book Promoter shows us how you need to brand yourself as an author, and publicise yourself as much as your work. You don¿t have to boast about your work, just simply let people know it¿s there. If your book is good, others will boast about it for you. Exposure is the word Carolyn uses often. She teaches us that the trick is to simply brand yourself as an author and let people know who you are, and what you write. Carolyn shows us a prolific amount of ways to do this, from writing articles for free to blogging, joining discussions groups, writing book reviews and so much more. It¿s so simple, and in most cases completely free. I often hated the thought of writing articles for free, but the book emphasises that although you may write for free, the tagline at the end could well result in book sales, so effectively you are likely to get paid indirectly. Think about it, these publications wouldn¿t have paid you anyway, and you would have to pay for advertising, so effectively you are working for your advertising. And of course you are writing, which is what a writer wants to be doing. This is just one example of the priceless advice offered in the Frugal Book Promoter. This book is an absolute treasure chest of useful information, and not only inspires you to get up off your backside and start promoting, but is also packed full of useful websites for you to get started. I¿ve committed the ultimate sin with this book by folding over numerous page corners (something I never do with a book) to bookmark all the useful reference points. The websites listed here, often lead on to other useful sites. I¿d always dreamed of the day when I would snag a major publisher so they could do all the promotion for me, but the Frugal Book Promoter has taught me that even with a major publisher, the onus will still be on me to promote my books after all, ultimately the author cares more about the book than the publisher. So now I plan to forget about that and march best foot forward into a new world of endless promotional opportunities that this book brings. If you are an author then this is one book you cannot afford to be without. Written with Carolyn¿s free-flowing and easy prose, the Frugal Book Promoter stands out head first above the rest and is the sort of book that you will always want to refer back to. I don¿t know how I ever survived without it. Reviewed by Ian Middleton: Travel Writer & Photographer Ian is the author and photographer of four books, his latest being a travel guide to Ireland¿s ancient myths and legends, Mysterious World: Ireland.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted December 4, 2006
I was amazed with all the useful information packed into one book. Not only does it give countless tips on book promotion, but it puts it in language that is easy to understand. The best part is that they are not what every other author does. This book starts from the beginning, before a writer even have a book written and is still toying with the idea. It guides the author on what to do to begin promoting with smart tips that should be common knowledge, but are overlooked by the publishing industry today. It lets a new writer in on the hard fact that publishers do little (if any) to help with book promotion. This is done not to scare a would-be writer, but to prepare them for the road to success. Writing a book alone does not sell it it needs to be brought to the reader¿s attention. This is an excellent guide to doing just that.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted September 14, 2006
When the book arrived in the mail, I felt like a kid with $20 to spend as I please in a candy store. Hey, the book costs far less than that and it is delicious. Chapters include: Creative Promotion Items, Plan Your Free Ink Attack, Addressing Numbing Fears, Learn to Play the PR Game, and Use the Web. There are 38 short, well organized, information packed chapters with lots of resources listed. There is a practical appendix with samples for queries, a media release, and a form for building a reader list. The index for the 283 page book is another asset. This book will be beside my computer all of the time except when I'm enjoying it in my Lazy Boy recliner with pencil in hand.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted April 5, 2006
Posted March 29, 2005
This book has the most useful promotional tips I've found for authors. It's written in an easy format and points you in the right direction. It speaks to new and established authors. If you haven't read it, please do. I wish I would have found it earlier!Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted January 11, 2005
'In The Frugal Book Promoter, author Carolyn Howard-Johnson offers published authors a fantastic guide on how to promote their work online, offline and everywhere in-between! USA Book News is proud to award The Frugal Book Promoter, the USA Book News 'Best Book 2004' in the Professional Category. The book contains 38-information packed chapters that offer a gold-mine of information to authors. Also, not to be ignored, are the appendices at the end of the book which contain sample releases and query letters for media appearances. One of the most challenging obstacles for newly published authors is bringing them up to speed on the way the publishing industry works. Through her own experiences and contacts, author Carolyn Howard-Johnson will take authors step-by-step through the PR game, the media kit, using the web, gaining testimonials, obtaining media interviews and so much more. For $17.95, this incredible book offers thousands of dollars worth of valuable advice that will save authors time, money, heartache, and lost opportunities if they only knew to look for them. Of special interest are the hundreds of contacts Carolyn offers throughout the book. Education in the publishing industry is an important key to any book's success and utilizing even a couple of the contacts in this book will help the author learn more about the PR and marketing game and how they can win BIG! A highly recommended book for authors and self-publishers, The Frugal Book Promoter is must reading!' --USA Book NewsWas this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted January 11, 2005
Where does a new author go for help on promoting her book? Sure, there's the usual word of mouth, advise from fellow writers, reliance on agents, publishers and publicists. But if you really want to understand the process, and make educated decisions about promotion - read The Frugal Promoter. Howard-Johnson's fertile brain has delivered for us a book that manages to surprise in all its specificity and breadth of information. She's translated her hard-earned experiences, the ups and downs of promotion, into a highly readable how-to, a master blueprint for novices and veterans of the PR wars alike. Don't be fooled by the word 'frugal' in the title. It belies a generous spirit. This is a colleague who truly wants others to succeed.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted October 26, 2004
The Frugel Book Promoter not Stingy with Ideas, October 26, 2004 Reviewer: Constance M. Gotsch - See all my reviews As the program director for a public radio station, twice-published author, and publicist for a couple of arts organizations in my home town, I deal with releases all the time. Some of the people who send me stuff should read THE FRUGEL BOOK PROMOTER. Carolyn Howard-Johnson is full of ideas on how to focus promotions, and how to make them attractive to any medium--radio, TV, the net, print, and more. To grasp all the information she's managed to pack into 243 pages, counting the index, would take multiple readings. Though aimed mostly at authors THE FRUGEL BOOK PROMOTER can be useful to anyone doing publicity. Ms. howard-Johnson's ideas adapt as well to the Red Cross as they do to a hot romance to read in the airport. I think THE FRUGEL BOOK PROMOTER will be a dog-eared reference on my writer's shelf both at work and at home until it falls apart from over work, and I have to spring for a new copy.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted October 1, 2004
The Frugal Book Promoter is a handbook full of tips you¿ll read over and over. It¿ll never wear out its welcome on the bookshelf if it ever leaves the top of the desk at all. The steps within the chapters are clear and proven to work by the author herself. The text behind this cover is so much more than just `look good¿ topics. The techniques work, and the book is set up in a way to help those new to the industry ease into a sometimes unpleasant area of a career¿marketing¿while holding interest and adding a touch of humor to all. I definitely recommend this title to the new and the experienced book marketers.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted September 14, 2004
BOOK PROMOTER, and for a good reason. This book is chocked full of excellent ideas to help all authors market and promote their books. I found a ton of wonderful ideas, and my background is marketing! If you only purchase one book for your marketing needs, be sure it's this one!Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted September 7, 2004
For anyone who has written a book of any kind - this is a must-have, and must-keep guide! Every chapter is filled with insights and how-tos and a whole bunch of where to finds!Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted August 10, 2004
I just spent the day reading this wonderful downloaded book. It's a life-saver. Just fabulous. Really. I'm a first- time novelist and petrified. The book gave me so many down-to-earth ways to understand how to proceed. It's hard to be facing publication and I know my publisher, a small but prestigious literary house, is not really going to be able to contribute much in terms of publicity. I'm much relieved to know now about all the positive steps I can take myself.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted August 23, 2004
I read THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON'T by Carolyn Howard-Johnson like one reads a mystery novel. I could not put it down! This book unravels the mysteries behind successful book promotion. THE FRUGAL BOOK PROMOTER came into my life at a very good time. Experiencing growing success with my first published novel, THE FISHERMAN'S SON, I was about to embark on the promotion of its sequel, THE CITY OF THE GOLDEN SUN. I felt lost. Where to go from here? I discovered, within Carolyn Howard-Johnson's gold mine of publicity tips, a map of where I had been and where I need to go. I felt empowered and motivated! Whether you are about to publish your first or your fiftieth book, THE FUGAL BOOK PROMOTER will show you a clear, well-mapped path for successful book promotion. It even contains pages of important contact information. THE FRUGAL BOOK PROMOTER is truly a remarkable gift to authors!Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.