The Frugal Book Promoter

The Frugal Book Promoter

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by Carolyn Howard-Johnson

The second edition of The Frugal Book Promoter is an updated version of the multi award-winning first edition. It has been expanded to include simple ways to promote books using newer technology--always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to…  See more details below


The second edition of The Frugal Book Promoter is an updated version of the multi award-winning first edition. It has been expanded to include simple ways to promote books using newer technology--always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to promote the so-called hard-to-promote genres.

The award-winning author of poetry and fiction draws on a lifetime of experience in journalism, public relations, retailing, marketing, and the marketing of her own books to give authors the basics they need for do-it-yourself promotion and fun, effective approaches that haven't been stirred and warmed over, techniques that will help rocket their books to bestselling lists.

You'll also learn to write media releases, query letters and a knock 'em dead media kit--all tools that help an author find a publisher and sell their book once it's in print.

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Product Details

CreateSpace Publishing
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Product dimensions:
6.00(w) x 9.00(h) x 0.85(d)

Meet the Author

Carolyn Howard-Johnson has nearly three decades of retail experience plus oodles more in the fields of journalism, public relations, publishing, and marketing.

She consults in the three Ps: publishing, promotion, and publicity and is the author of the multi award-winning HowToDoItFrugally series of books for writers and one for retailers.

Her how-to books are multi award-winners including awards from USA Book News, New Millennium Award, Reader Views Award and many others. The marketing she has done for her award-winning fiction and poetry puts her in a unique position to advise other authors with The Frugal Book Book Promoter, second edition.

Howard-Johnson was named Woman of the Year in Arts and Entertainment by members of the California Legislature. The American Business Women's Association (ABWA) Impact Council also named her Woman of the Year. Her community's Arts and Culture committee gave her their coveted Diamond Award and the culture committee named her Woman of the Year as well. Pasadena Weekly honored her for literary activism.

Her Web site is where she offers a free craft and book marketing focused newsletter along with a free gift for subscribing. She blogs on book marketing at

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Frugal Book Promoter 5 out of 5 based on 0 ratings. 4 reviews.
Robert_Medak More than 1 year ago
The Frugal Book Promoter is a book every author needs in their library for consultation when promoting their book without spending every dime in their piggy bank. This copy of The Frugal Book Promoter is a revised and expanded work by Carolyn that tells it like it is as only she can. This reviewer read and reviewed the original copy of The Frugal Book Promoter, but his copy holds even more information than the original with links to more information, people you might want to contact for help with book covers and marketing your book, which authors need to take on in today’s publishing environment. It is a sad fact, that publishers are not what they used to be as far as publicity and marketing for your book. More responsibility rests on the shoulders of authors for getting out and making your book sell. The more you can do on your own will save you money, which most authors do not have for hiring a publicist or marketer. It is now up to the author to learn how to do this. Yes, authors are no longer just authors. They are authors, salespersons, marketers, publicists, and anything else to get their book into the hands of readers. In The Frugal Book Promoter, authors will find frugal ways to market and promote their books. Authors need to add The Frugal Book Promoter to their required reference books in writer’s library.
Valerie-Allen More than 1 year ago
This second edition of the Frugal Book Promoter is full of everything an author needs to create and increase book sales. Each section addresses step-by-step what authors need to do to successfully market, promote, and advertise their book. It is a practical resource for new and experienced writers. There are many helpful and interesting options to get your name and book out to the reading public and most of them are at no cost. The author freely offers links to explore more opportunities for marketing success. Well done.
Fincastle More than 1 year ago
This book is a must for writers who want to boost book sales. Carolyn Howard Johnson gives clear, step-by-step direction on how to gain exposure, based on her experience as a very accomplished author and marketer. If you're nervous about marketing your own book, or think that you don't have the skill or the budget to do it, take a deep breath and read this book. You'll find out everything you need to know to be successful.
nyauthoress More than 1 year ago
I purchased The Frugal Book Promoter, 1st Edition in 2004 and scoured it for ideas to promote my debut novel. I used it so much that its pages are worn. It's full of post-its I stuck in with reminders of what I should do and when. The countless ideas about marketing were a valuable resource for publicizing my book. I have fifty reviews on Amazon and have sold more copies than I thought possible. The Frugal Book Promoter was a gold mine! I've recently discovered an UPDATED gold mine. Carolyn Howard Johnson's SECOND EDITION of The Frugal Book Promoter, available in eBook and print versions, is packed and twice as thick as the first version. Do you want to hit the marketing world running with your book? I highly recommend you utilize the many resources in the Second Edition. The information is completely current and easy to follow. This excellent resource puts you, the author, in the driver's seat to do what your publisher can't to promote your book. A huge plus-the tips are "nearly free" (to quote the cover subtitle). Today's technology, social networking and marketing techniques are covered. Updated web resources abound. Advice in sync with today's Internet are incorporated: . Blogging tips and pitfalls . Obtaining reviews and avoiding scams . Finding places to pitch your book . Using the eBook explosion to promote sales . Using Google alerts to full advantage . Staying on top of current trends in the publishing industry . Writing quality query, media release letters and scripts for telephone pitches . Putting together power point and author talk presentations Don't have deep pockets to pay a pricey publicist? Do you want your book to get maximum exposure? This book is a game-changer and the best investment in your book's future you can make. Carolyn Howard Johnson is an author who understands authors and generously shares her savvy about marketing. Highly recommended. Review by Holly Weiss, author of Crestmont